KT&G Corp. is about to launch a heat-not-burn (HNB) product, according to Yonhap News Agency.
South Korea’s largest tobacco manufacturer will begin marketing the product in September, a KT&G official said.
Phillip Morris Korea (PMK) began selling its iQOS device in Korea on May 27. The company says iQOS releases only a fraction of the toxic substances emitted by conventional cigarettes.
British American Tobacco has said it would follow suit with the sale of “Neostiks” for its Glo tobacco-heating product.
Manufactured at its Sacheon factory, BAT’s sticks will also be exported to Japan, where the HNB category has been booming.