Don't say a word
The UK Government has said it will take Philip Morris to court unless it stops illegally targeting UK consumers with tobacco adverts, according to a story by Katie Morley for the Electronic Telegraph.
Earlier this week the Department of Health reportedly sent a formal order to Phillip Morris telling it to remove poster adverts for ‘healthier’ tobacco products from shops around the UK.
Speaking to the Daily Telegraph, the public health minister, Steve Brine, warned that the department was prepared to take legal action against Phillip Morris to protect UK consumers from being targeted by the adverts.
Advertising tobacco can result in a financial penalty or custodial sentence of up to six months.
Phillip Morris denies the adverts are illegal and says it wants to help smokers by providing them with better tobacco alternatives.