ST buys Dunhill assets

Scandinavian Tobacco Group will acquire certain pipe tobacco trademarks and designs from Dunhill Tobacco Co. of London, a subsidiary of British American Tobacco.

Included in the deal are premium pipe tobacco trademarks such as Early Morning Pipe, Nightcap, Royal Yacht and Elizabethan Mixture that were previously sold under the Dunhill brand and carry a solid reputation as well as premium positioning.

“We are very happy and proud to add these well-known pipe tobacco brands to our existing strong portfolio,” said Regis Broersma, senior vice president for Scandinavian Tobacco Group’s Smoking Tobacco & Accessories division.

“They will enhance our offering to our consumers–and we look forward to protect and explore the full potential of the portfolio by leveraging our sales and marketing competencies.”