In her new role, Birch will identify and commercialize business opportunities in key packaging markets, including convenience, protein and snack foods, confectionery and tobacco.
“At Parkside, we pride ourselves on being innovation leaders in the print and packaging sectors, and I am delighted to take up this new role in a fascinating period of global growth for the company,” said Birch.
Parkside has repositioned itself in recent years, moving the company into the food packaging sector and further bolstering its Asian tobacco packaging business. The announcement of the global sales director role reflects the geographical expansion of the business and the importance of the European and Asian markets to the company.
“We are delighted to see Paula progress into her new role,” said Robert Adamson, managing director of Parkside. “Her extensive experience is invaluable in supporting the company’s growth and innovation strategy as we head into 2020.”
Previously, Birch was the European sales director.