Author: Staff Writer

  • Think Tank Debates COP9 Impact on Vapers

    Think Tank Debates COP9 Impact on Vapers

    The U.K. Institute of Economic Affairs (IEA) will host a discussion today on the impact of the World Health Organization’s ninth Conference of the Parties (COP9) to the Framework Convention on Tobacco Control (FCTC), which is scheduled to take place on Nov. 21 in the Netherlands.

    The COP is the supreme decision-making body of the FCTC, where all parties to the FCTC meet biennially to review the implementation of the convention and adopt the new guidance. For the first time since leaving the European Union, in November 2021, the U.K. will send a delegation to the COP.

    According to the IEA, COP9 poses a significant threat to the U.K.’s approach to harm reduction policy. “The WHO is increasingly, and against the clear evidence, positioning itself as an enemy of vaping,” the think tank states on its website. “The U.K. is a world leader in tobacco harm reduction, and a significant reason for this is our comparatively liberal approach to vaping products and e-cigarettes.”

    Participants in the IEA forum will discuss who represents the U.K. at COP, how decisions are reached, the impact of these decisions on the U.K.’s harm reduction progress and the country’s 2030 smoke-free target, among other topics.

    Speakers includes IEA Director General Mark Littlewood (chair), Matt Ridley (vice-chair of the All-Party Parliamentary Group on Vaping), Christopher Snowdon (IEA head of lifestyle economics) and Louis Houlbrooke (NZ Taxpayers Union).

    The discussion can be followed live on the screen or here.

  • Altria Executives Scorn Their Vapor Products During Trial

    Altria Executives Scorn Their Vapor Products During Trial

    Photo: Paul Brady | Dreamstime.com

    Altria Group Executives have been describing in detail their failure to come up with a marketable vapor product during an antitrust trial, reports The Wall Street Journal. Products leaked, generated high formaldehyde levels and lacked the nicotine smokers were looking for, according to their testimonies.

    In April 2020, the Federal Trade Commission (FTC) sued to unwind Altria’s 35 percent interest in Juul Labs, which the cigarette maker acquired in December 2018 for $12.8 billion.   

    A key question at trial is why Altria ended production of its own e-cigarettes in late 2018, shortly before announcing its investment in Juul.

    Altria in October 2018 announced it was halting the sale of its pod-based and fruity-flavored e-cigarettes in response to a call by the Food and Drug Administration for e-cigarette makers to help stem a surge in vaping among children and teens. Then in December of that year, two weeks before the Juul agreement was signed, Altria pulled its remaining e-cigarettes off the market.

    The FTC alleges Altria did so because of an illegal side deal in which it agreed to close its own e-cigarette business so it could take a stake in Juul. Altria and Juul both deny they had any such agreement.

    Altria says it halted its e-cigarette sales amid pressure from regulators to curb youth use and an internal reckoning about the company’s inability to develop a successful vaping product. Juul says it didn’t see Altria’s e-cigarettes as a threat, didn’t ask Altria to shelve them and was surprised when Altria did so.

    Juul and Altria argue that since the deal was struck, competition in the e-cigarette market has increased not decreased. Juul’s market share has fallen as have e-cigarette prices.

    The FTC is seeking to force Altria to divest its stake and terminate the companies’ noncompete agreement. The case is being heard by an administrative law judge, who will make an initial decision; the agency’s commissioners will then vote on the matter.

  • KPMG: Illicit Cigarette Trade up in Europe

    KPMG: Illicit Cigarette Trade up in Europe

    Photo: IvanSemenovych

    While total cigarette consumption continues to decline, the share of illicit cigarettes in Europe increased by 0.5 percentage points to 7.8 percent in 2020, according to a new study by KPMG.

    The increase of the illicit cigarette market—which comprises contraband, counterfeit and illicit whites—was driven by an unprecedented 87 percent surge in counterfeit consumption. The tax loss for governments of the EU’s 27 member states now amounts to approximately €8.5 billion ($10.15 billion).

    The annual study, conducted independently by KPMG and commissioned by Philip Morris International, evaluated the consumption and flows of illicit cigarettes in 30 European countries—the 27 EU member states as well as U.K., Norway and Switzerland.

    It shows how legal and illicit cigarette consumption was impacted by the Covid-19 pandemic, a period of lockdowns and restricted movement of people within the EU coupled with declines in affordability. The report estimates that total consumption of cigarettes declined by 4.7 percent in 2020 to 438.8 billion in the EU member states, while the Covid-19-related border controls and travel restrictions resulted in a sharp decrease of nondomestic consumption, which declined in 2020 by 18.5 percent (11.9 billion cigarettes). The decline in total cigarette consumption also coincided with the growth of 6 billion cigarette equivalent units in the fine-cut tobacco category in 2020.

    Consumption of illicit whites and other contraband cigarettes decreased year-over-year, but these declines were more than offset by an increase in counterfeit, which almost doubled in 2020, equating to 10.3 billion fake cigarettes, up from 5.5 billion in 2019. This was estimated to be driven mainly by an unprecedented 609 percent increase in counterfeit cigarette consumption in France, reaching 6 billion fake cigarettes consumed in the country alone.

    It is crucial to protect consumers against counterfeits and that law enforcement, governments and trademark owners come together as one to address and eradicate illicit trade.

    “It is crucial to protect consumers against counterfeits and that law enforcement, governments and trademark owners such as ourselves in the private sectors come together as one to address and eradicate illicit trade in Europe and beyond,” said Alvise Giustiniani, vice president of illicit trade prevention at PMI, in a statement. “Eliminating illicit trade is particularly important within the context of PMI’s transformation toward a smoke-free future, and we need to continue working in partnerships to address any potential illicit trade threats, including in our novel products. Compliance to the law and effective enforcement against criminals profiting from illicit trade is an absolute must.”

    Interviews with law enforcement, conducted by KPMG as part of the study, indicate that organized criminal groups continued to move their operations inside the EU borders as a large proportion of illicit whites and counterfeit cigarettes are also believed to be manufactured in illegal factories within the EU. This is further supported by the increasing number of illegal cigarette factory raids in multiple European countries.

  • Amcor Installs Blown-Film Production Line

    Amcor Installs Blown-Film Production Line

    Photo: Amcor

    Amcor’s Flexibles North America (AFNA) business has installed a seven-layer blown film line.

    The new machine will produce the company’s recently launched proprietary AmPrima PE Plus ultra-clear and heat resistance films. The AmPrima line uses machine-direction orientation technology to produce films that can run at unmatched speeds.

    These films enable customers to shift to recycle-ready solutions without compromise on performance, product appearance or manufacturing throughput. AmPrima is part of Amcor’s growing portfolio of responsible packaging solutions. In the U.S., when clean and dry, AmPrima can be collected for recycling curbside where available or through existing in-store drop-off locations. These solutions also are prequalified for the How2Recycle label, which saves customers time, cost and reduces risk in development.

    According to Amcor, the AmPrima line represents another meaningful step forward against the company’s effort to make all its products recyclable or reusable by 2025. Amcor continues to enhance its leadership position in responsible packaging solutions with a keen focus on addressing end-of-life and reducing waste in the environment.

    “This move enhances our ability to grow our AmPrima product line,” said AFNA President Fred Stephan, in a statement. “The integration of this technology is an important example of how we’re leaning into our commitment to satisfy customer demand for more sustainable solutions.”

    Production teams at Amcor Flexibles North America Oshkosh Converter Films have completed first runs on the new AmPrima line. Amcor expects full production capability by the end of June.

  • U.S. Customs Intercepts Counterfeit Vaping Pens

    U.S. Customs Intercepts Counterfeit Vaping Pens

    Photo: CBP

    U.S. Customs and Border Protection (CBP) officers at the Port of Atlanta seized 66 boxes of “Rick and Morty” branded vape pens in a shipment that originated from China.

    The popular cartoon characters were printed on the vape pen packaging, which made the merchandise suspect of copyright and trademark law infringement.

    “One of our primary missions is to intercept merchandise that could pose a serious health risk to the consumer, but this shipment of counterfeit vape pens violated intellectual property rights,” said Paula Rivera, CBP port director for Atlanta, in a statement. “CBP collaborates with many government agencies to enforce laws to protect the health and safety of the consumer and our communities.”

    After contacting brand owner Warner Bros. Entertainment, CBP import specialists determined the shipments of vape pens did indeed infringe upon the “Rick and Morty” copyright and seized the 19,800 flavored pens. Similar pens properly licensed would have a manufactured suggested retail price of more than $590,000.

    Every year, CBP seizes millions of counterfeit goods from countries around the world. Nationwide in 2020, the agency seized 26,503 shipments containing goods that violated intellectual property rights. The total estimated value of the seized goods, had they been genuine, was nearly $1.3 billion.

  • University to Study Impact of Flavor Bans

    University to Study Impact of Flavor Bans

    Photo: Borgwaldt Flavor

    A new University of Kentucky College of Medicine study will examine how policies that restrict the sale of flavored tobacco products, including menthol cigarettes, impact health disparities among vulnerable populations.

    A five-year $2.8 million grant from the National Cancer Institute will support the study on how local policies impact at-risk groups—including communities of color, low-income populations and youth—that are more likely to use flavored tobacco products.

    The results could help lawmakers create policies that are more equitable, says the study’s principal investigator, Shyanika Rose, a faculty member of the Center for Health Equity Transformation, assistant professor in the Department of Behavioral Science and member of the Markey Cancer Center Cancer Prevention and Control Program.

    “We already know that stopping the sale of these products can reduce their availability and use in these communities,” said Rose in a statement. “But understanding the impact of policies across race and socioeconomic status will give guidance about what kinds of policies work and have the most equitable benefits.”

    Rose says flavored tobacco products, which are more appealing, easier to use and more addictive, have a long history of being disproportionately marketed toward vulnerable communities, particularly African Americans. According to the Truth Initiative, nearly 90 percent of all Black smokers use menthol cigarettes, and more than 39,000 African Americans die from tobacco-related cancers each year.

    Currently, U.S. federal laws only prohibit the sale of certain flavored tobacco products. The sale of menthol cigarettes and all flavors of smokeless tobacco, cigars and hookah is still permitted. While the Food and Drug Administration recently announced new steps to implement a ban on the sale of menthol cigarettes and flavored cigars, the proposal will not eliminate all flavored tobacco products from the market, specifically flavored e-cigarettes and e-liquids.

    In the absence of broad-based federal laws, several state and local jurisdictions across the country have enacted their own policies. Rose says about 30 percent of localities with a policy have a comprehensive one that prohibits the sale of all flavors, including menthol, across all tobacco products.

    “While the FDA is moving federal policy in the right direction, comprehensive policies that restrict the sale of all flavored tobacco products may be more likely to protect the health of the most vulnerable populations, and this is something this project will investigate,” Rose said.

  • Study: Tax Hikes Boost Big Brands

    Study: Tax Hikes Boost Big Brands

    Photo: Tobaco Reporter archive

    Tax hikes can disproportionately favor bigger brands while tightened restrictions can hurt them, according to a new study by the UBC Sauder School of Business reported by Medical Express.

    Researchers examined U.S. cigarette sales data from 2005 to 2010 and retail scanner data from 2006 to 2010. They also analyzed a comprehensive dataset that comprised state-level cigarette taxes, state-level smoking restrictions and national anti-smoking advertising campaigns.

    After modeling each smoker’s brand and purchase quantity, the researchers looked at how the taxes, restrictions and ad campaigns influenced their decisions across different brands and price tiers.

    They found that while tax hikes may reduce overall sales, big brands’ market shares tend to increase at the expense of smaller competitors.

    “Market leaders such as Marlboro were able to absorb more taxes and pass less cost down to their consumers,” said UBC Sauder Assistant Professor Yanwen Wang, who co-authored the study. “So, when consumers look at the prices, it seems like Marlboro has raised prices less when compared to smaller brands.”

    Conversely, smoking restrictions seem to hit bigger brands harder—likely because they take away smoking’s brand-driven “cool” factor. With fewer places to light up, it becomes harder for consumers to signal who they are through smoking, which in turn reduces the incentive for smokers to purchase higher equity brands.

    The study also shows that while the taxes may help governments boost their bottom lines, ultimately, smokers pay a heavier price. In fact, the researchers found that a 100 percent tax hike leads to a 30 percent increase in the rate of smokers quitting, but it puts the cost on consumers—and only lifts overall tobacco tax revenue by roughly 28 percent because of declining sales.

    In contrast, strong smoking restrictions boost quit rates by 9 percent and reduce tax revenues by 6 percent—so while consumers may experience some inconvenience in terms of where they can smoke, they don’t shoulder the economic costs.

  • Connecticut Scolded for Welcoming Philip Morris

    Connecticut Scolded for Welcoming Philip Morris

    Photo: Vankad

    The Campaign for Tobacco-Free Kids (CTFK) slammed Connecticut for welcoming Philip Morris International to the state.

    On June 22, the tobacco giant announced it would relocate its corporate headquarters to Connecticut from New York, bringing approximately 200 jobs to the state. State leaders, who had helped facilitate the move, welcomed the decision.

    “We are excited to welcome PMI to the state of Connecticut, showing once again that our state is a growing and thriving ecosystem for businesses,” said Connecticut Governor Ned Lamont after the announcement. “They recognize what we’ve been saying for years: Connecticut is a wonderful place to raise a family and a competitive place to conduct business. I am also impressed by their culture and desire to integrate closely into the communities in which they operate, and we look forward to seeing their active and charitable contributions to our state.”

    “Philip Morris International’s move to Southwest Connecticut will bring approximately 200 good-paying jobs that will boost our economy and augment the tax base, which funds our schools, infrastructure and essential community services,” said State Representative Jim Himes. “As our area recovers from Covid-19, I’m pleased to see new economic investment in our community and thank Governor Lamont for his laser-like focus.”

    CTFK President Matthew L. Myers, by contrast, was aghast.

    “How in the world can any public official welcome a company whose main product kills when used as intended and contributes to over 8 million deaths worldwide each year?” he said in a statement.

    “The 200 corporate jobs promised by Philip Morris International pale in comparison to the 4,900 Connecticut residents who die each year from smoking and the 56,000 Connecticut kids alive today who will ultimately die prematurely from smoking. That’s in addition to the millions sickened and killed worldwide by Philip Morris’ products each year. Far from helping to create a thriving business climate, Philip Morris International is in the business of selling products that addict, sicken and kill. They should not be welcomed anywhere.”

    PMI’s new headquarters are expected to be operational by summer 2022.

  • Wilson White Joins Vector Group Board

    Wilson White Joins Vector Group Board

    Photo: tadamichi

    Vector Group has appointed technology industry veteran Wilson L. White to its board of directors, effective immediately. White currently serves as senior director of government affairs and public policy at Google. With White’s appointment, Vector Group’s board expands to 10 directors.

    “With many years of experience in the technology industry, including government relations and legal expertise, Wilson brings to the board a unique skillset that will further strengthen Vector Group’s commitment to staying at the forefront of our business’ rapidly evolving digital environment,” said Howard M. Lorber, president and CEO of Vector Group, in a statement. “Wilson is a results-oriented leader and collaborator, and we are thrilled to welcome him to our board of directors.”

    “I am honored to join Vector Group’s board of directors and look forward to working with this talented team to advance the company’s goals for the benefit of all of its stakeholders,” said White.

    In his current role at Google, White is responsible for managing a global team focused on advising senior product leadership on government affairs and public policy for the company’s core business units as well as developing and executing external advocacy initiatives on artificial intelligence, privacy and security, competition and other issue areas.

    Prior to assuming this role in 2013, White served as a patent litigation attorney on Google’s legal team and was previously a patent litigator for the intellectual property practice of Kilpatrick Townsend & Stockton.

  • The Way Forward

    The Way Forward

    Photos: Jon Derricott

    The Global Forum on Nicotine debates harm reduction in Liverpool and online.

    By George Gay

    If you’ve ever been involved in organizing a conference, one of the issues you will have run into will almost certainly have concerned how long people are given to speak. Among the organizing committee, there will have been those who thought 40 minutes was a reasonable slot while others would have tended toward 10 minutes. I have always leaned to the view that 10 minutes is too long to listen to one person speaking, so I was delighted to find that this year, for the first time, the Global Forum on Nicotine (GFN) included a series of five-minute videos.

    That’s the good news. The bad news, if you’re short of time, is that, at last count, there were about 75 of these videos, or GFN5s. That’s more than six hours in total. I have to confess to having watched only about half of them by the time I sat down to write this piece.

    There is little lost and much to gain in keeping presentations short and watching them as videos. Unlike in the case of live presentations, at your convenience and depending on your mood, you can watch a video or not depending on your interest in the subject under discussion. You can pause it and go back if you need to check something. And, if your interest is such that you want further information, most of the video makers provide details of how to go about finding it or making contact. Importantly, you can yell at the screen.

    The GFN5s formed part of the 8th Global Forum on Nicotine held June 17–18 at the Crowne Plaza Hotel in Liverpool, U.K., and virtually under the theme: “The future for nicotine.” The program comprised three keynote presentations: Science and Politics: An Often Fractious Relationship; Investments in Nicotine Innovation: Risks and Rewards for Public Health; and Why Has the WHO FCTC [Framework Convention on Tobacco Control] Failed to Reduce Adult Smoking and Its Health Impact? There were, in addition, four panel discussions: Science: Orthodoxy, Challenges and Dissent; Who Uses Nicotine and Why?; Obstacles to Tobacco Harm Reduction in LMICs [lower-income and middle-income countries]; and Safer Product Regulation: Supporting or Undermining the End of Smoking? The keynote and panel presentations were interspersed with the streaming of GFN5s and analyses by a commentary team, and toward the end of the event, there was a consumer voices panel.

    This was the first hybrid GFN, but conferencing with at least an element of virtual interaction has got to be the way ahead. There is little point, it seems to me, in constructing long-term strategies for reducing the harm caused by smoking tobacco if it means hundreds of people flying around the world, adding to a climate emergency that will “kill” us all anyway. I don’t know whether it was intentional, but there was a neat reference to such matters in one of the pre-panel-discussion videos, which were longer than the GFN5s. As one of the panelists delivered her presentation about the FCTC and tobacco harm reduction, hanging on the wall in the background was a print of London’s former Battersea power station belching out what looked like smoke. Having grown up in London with nonsmoking parents, my health would have been negatively affected more by the Battersea smoke and the general pollution of what was then a highly polluted city than by tobacco smoke.

    Fiona Patten MP

    Expanded Reach

    Virtual events clearly work. The effects of the Covid-19 pandemic meant that the GFN conference organizer, KAC Communications, was forced to move the 2020 conference online; but even though this had to be done at short notice, GFN20 reached a bigger audience than ever before. Two thousand people registered from more than 100 countries, a number that included many consumers from around the world who were able to join the event for the first time. Compare this with the 1,100 from 87 countries who registered for the 2021 event.

    There is, of course, considerable pressure building up among those who find virtual events unsatisfying and those with an interest in flying people around the world and putting them up in hotels. And KAC recognized this point in a pre-2021-event press release that, in part, said more than a year of online meetings had “taken their toll.” But, the organizer, which has a history of introducing innovative ideas to its conferences, reacted to this situation by aiming “to reenergize the digital format.” “A new GFN TV online platform will stream broadcast-quality footage of the conference free to viewers around the world, with a new commentary team offering their insights,” the press note said. This format worked well, in my estimation.

    Again, this must surely be the way ahead. It would be a tragic waste in my view if, after having been forced by the Covid-19 pandemic to look more closely at virtual or hybrid conferences, we abandoned them at the first opportunity. It will take time for people to adjust to the new virtuality, but they will do so, especially if the way is eased by using innovative techniques. How can THR advocates preach to tobacco smokers about the health benefits of moving to “virtual smoking” with electronic cigarettes if they are not willing for the sake of the climate—for the sake of everyone’s health—to move to virtual meetings?

    One of the great advantages of the GFN5s is that, while they offer the opportunity for the old lags to have another say, they also allow those watching to see and hear from people who they would not normally come across giving presentations at conferences—to learn things they probably wouldn’t have learned otherwise. What better reason to “attend” a conference? Having said that, I should point out that the GFN has always been an inclusive event. I attended the first GFN and learned a lot from a group of attendees whose main—and considerable—claim to expertise was that they were vapers and vaper advocates.

    Another advantage is that the videos, which aren’t all five minutes in length, cover a range of styles and levels of professionalism that help hold the attention—watch out for the duck in one of them—better than does the usual, largely unchanging backdrop of traditional conferences, which are often held in windowless hotel bunkers where natural light rarely penetrates—with, I would suggest, the inevitable consequences.

    Clive Bates, Robyn Gougelet and Michelle Minton

    The Heart of the Matter

    I would recommend that anybody interested in questions surrounding tobacco harm reduction take a look at these videos, but I shall draw attention to just two. I am not saying that these are the best of the bunch; I have, after all, listened to and watched fewer than half of them. But these two videos contained significant messages in my view. One, by John Oyston, a retired anesthesiologist, sought to answer the question of why many people working in the medical profession have not fully embraced the idea of tobacco harm reduction using electronic cigarettes, and made suggestions about how they might be brought on board in the future. It wasn’t that Oyston said anything new, but he brought to his presentation the insights and authority of a retired medical professional who had boiled down the salient points into a five-minute talk that, unlike some of the more data-filled presentations, got to the heart of the matter in a way that could be understood and appreciated by anybody. It deserves a wide audience.

    There was something a little disturbing about Oyston’s presentation, however. This was the eighth annual GFN, and we are still apparently in a position where we are casting about for ways to get medical professionals on board. Indeed, we are still trying to get many health professionals to understand that nicotine doesn’t cause cancer. And we still seem to be in the situation where we leave each annual conference with the same words ringing in our ears—we need to refute the bad science being put about so that the messaging changes and a large majority of people accept the idea that nicotine is not the problem and can be delivered in ways that are far safer than is the case with tobacco smoking. In fact, one of the messages that came across a number of times was that science was losing out to politics and ideology, with the result that nicotine was being shoehorned into the evil empire where tobacco dwells.

    This has to raise the question: do we need a plan B? Given that the object of the exercise is to encourage smokers to quit their habit, not necessarily the promotion of alternative nicotine-delivery systems, do we need to look at things again? At what point do we have to accept that, however wrong they might be, the people at the WHO and others opposed to THR have won?

    One of the disheartening aspects of the conference was to see on one of the panels an unusually subdued Konstantinos Farsalinos, a physician and senior researcher at the University of Patras and the University of West Attica’s National School of Public Health in Greece. Farsalinos’ work in demonstrating the validity or otherwise of THR science has been invaluable for the nonscientists among us. But in a recent piece on Qeios, he explains how a report by journalists in the BMJ had confused his work on an aspect of Covid-19 with unconnected THR research, and had wrongly accused him of the nondeclaration of interests. But worst of all for Farsalinos, I think, was the fact that he was not allowed a right of reply in the same journal.

    The next question that inevitably pops up, I guess, is outside the scope of the likes of GFN conferences. It concerns how it might be possible to encourage smokers to quit their habit without the use of nicotine alternatives. And here I mean “encourage.” What passes for “encouragement” among much of the tobacco control community is, to my way of thinking, “bullying.” It is largely about raising taxes to levels that render poorer the already financially impoverished. And in this respect, I was gladdened to hear one panelist point out that piling taxes and stigma on smokers is not ethical; indeed, it is reprehensible.

    And there was some encouragement here from my other choice of videos. This one, narrated by Kevin McGirr, concerned an observational study targeting tobacco-using individuals with substance use or mental health disorders—people who make up a disproportionate amount of smoking populations. What I particularly liked about this study was its humanity—the way it has been constructed to allow the researchers to work with smokers, not work on them. Participants, who have to have shown some interest in altering their smoking habits, might not have abstinence as their final goal, which they set themselves. The researchers do not even use the term cessation.

    Conference founder Gerry Stimson

    A Breath of Fresh Air

    Meanwhile, the conference allowed participants also to access in advance of the panel discussions videos made by some of the panelists. Again, these were worth watching, but I will draw attention to just two, which addressed, in part, an issue that many people within THR find almost incomprehensible—at least in a rational world. Why, when apparently most people are desperate to reduce toward zero the health problems caused by tobacco smoking and after more than 10 years of the cause of THR being supported by less risky products that some smokers find can substitute for cigarettes, has the idea of THR not gained more traction? Brad Rodu clearly demonstrated in his presentation how part of the reason in the U.S. is down to the way that most scientific research funding is made. In the other presentation, Michelle Minton explained how government policies in the U.S. are driven by the fears and wishes of the majority population, made up of the suburban, white middle classes. This is why tobacco smoking, a habit mainly of the financially less well-off, has been largely tolerated, while vaping, the subject of scare stories about an epidemic among the children of the middle class, has launched a moral panic.

    Interestingly, given that THR has failed to gain the traction that logic suggests it should have, we were told during the conference that the FCTC was fit for purpose. I should point out that this statement was made in respect of the treaty’s text and the way it provided for parties to the treaty to embrace THR. It was not a comment about whether or how effectively THR principles had been applied. But given what has happened, it does raise a question about what is this “purpose” that it is fit for? After all, the nations of the world didn’t have to rely on the establishment of the treaty to embrace THR. It has always been my view that creating an international treaty around a legal consumer product was simply an extravagant and bizarre exercise in bureaucracy whose purpose was the creation of an endless series of environment-destroying conferences. Indeed, this sense of endlessness was suggested in a comment by one of the people associated with the FCTC when he prefaced a comment with: “If we are to finally end the use of combustible cigarettes …” There is a sense that we are content to drift from conference to conference, chewing over the same ideas and getting almost nowhere: in fact, in many places stagnating or even going backward.

    So it was good that the Australian MP, Fiona Patten, a Member for the Northern Metropolitan Region in the Victorian Parliament’s Legislative Council and leader of the Reason Party, who gave the first—remote—keynote presentation, brought a breath of fresh air into the proceedings. Patten was clearly frustrated at the irrationality of Australia’s politicians who for a long time ignored the science about the dangers of tobacco smoking and today are arguing that there is not enough science to sanction alternative nicotine products. She was funny and feisty and clearly determined to get her way in respect of THR. And perhaps she will. As she, and others at the GFN pointed out, if the Covid-19 pandemic has delivered one positive, it is that politicians have been forced to listen to scientists.

    Being a man and not a scientist, I wasn’t able to follow the complex reasoning through which Patten compared the clitoris with vaping devices, but the images conjured up did remind me briefly of a till-then long-forgotten Billy Connelly story about changing batteries in small electrical devices. And I would like to conclude by saying that it is surely time to give much more attention at THR conferences to considering the relative environmental impacts of tobacco and nicotine products. If we did end up converting 1.1 billion smokers worldwide to vaping, that would be an awful lot of batteries.

    The organizer will be making GFN presentations available as individual sessions shortly, but for the time being, Day 1 presentations are available here.

    The GFN is due to return to its live format and its “home” in Warsaw, Poland, next year on June 16–18.