Author: Taco Tuinstra

World Vape Day:

Photo: BAT
A new scientific study on Vuse underscores the contribution vapor products can make toward tobacco harm reduction.
By James Murphy
Almost 20 years ago, I joined BAT as a scientist motivated by the positive change that tobacco harm reduction (THR) can achieve. We have made great strides since then, and on days like World Vape Day, it is encouraging to see continued innovation in this area. This ambition to support THR is embodied by BAT’s release today of one of the largest vapor product studies ever conducted, further supporting the role that Vuse, BAT’s flagship vapor brand, can play in tobacco harm reduction.
Science and research have been fundamental to the progress that I have witnessed over almost two decades at BAT. Together, they form the cornerstone of consumer and regulatory confidence in our brands. This confidence is essential for our new-category products to be able to both support THR and provide reduced-risk*† alternatives for consumers who would otherwise smoke.
Early in my career, I had the opportunity to lead product development for BAT’s first vapor product, which would subsequently turn into Vuse: a billion-pound brand and the No. 1 global vaping brand by market share.¹ Now, in 2023, there is wide acceptance that vaping continues to grow in importance as adult smokers seek reduced-risk alternatives to continued smoking.
As director of research and science at BAT, my priority is to develop and publish science-based information needed to better understand the real-world impacts of our products.
Our latest study, published today in the peer-reviewed journal Internal and Emergency Medicine, is intended to do just that. By comparing clinical measurements from exclusive Vuse consumers with current smokers, the results of the study show that adult consumers using BAT’s vapor brand Vuse² had significantly better results for biomarkers relevant to smoking-related diseases than smokers.
For priority cigarette smoke toxicants identified by the World Health Organization, levels of exposure were significantly lower in the Vuse consumers compared to the smokers. Additionally, favorable differences between the Vuse consumers and smokers were found across all seven measured biomarkers of potential harm relevant to smoking-related diseases.
We believe these results underscore the contribution that vapor products can make toward tobacco harm reduction and how, by using a robust evidence base to substantiate the role of reduced-risk* products, we can give adult smokers who would otherwise continue to smoke access to satisfactory reduced-risk* alternatives.
While World Vape Day brings together a global community to converse and learn about tobacco harm reduction, there are significant barriers and challenges facing companies involved in the vaping industry. I believe a core component to overcoming these barriers is evidence-led and science-backed regulation and leadership. These two areas are key to ensuring that reduced-risk* products are only made available to adult consumers and that consumers feel confident about the quality and safety standards governing the development of alternatives like vapor products.
In countries where the concept of tobacco harm reduction has been embraced, we have seen accelerated declines in smoking rates as smokers migrate to noncombustible products. Sweden, for instance, is on the cusp of becoming the first European country to become officially smoke-free—with smoking rates at just 5.6 percent—a 51 percent drop in a decade. Low smoking rates have also had direct benefits for Swedish public health, with cancer rates that are 41 percent lower than the rest of Europe. However, many countries are yet to offer consumers legal access to reduced-risk* products as alternatives to widely available conventional cigarettes.
I am more convinced than ever that tobacco harm reduction has the potential to be transformative for our consumers and significantly lower currently projected smoking rates worldwide.
There is a clear opportunity to use the scientific evidence we now have available to substantiate the benefits of reduced-risk* products for those who would otherwise smoke. Looking ahead, I am increasingly confident that the quality of ongoing research from us, other manufacturers, academics and public health authorities—combined with open and honest debate with a diverse range of political, regulatory and public health stakeholders—will accelerate tobacco harm reduction.
James Murphy is the director of research and science at BAT.

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk-free and are addictive.
† Our products as sold in the U.S., including Vuse, Velo, Grizzly, Kodiak and Camel Snus, are subject to FDA regulation, and no reduced-risk claims will be made as to these products without agency clearance.
¹ Based on Vype/Vuse estimated value share from recommended retail price in measured retail for vapor (i.e., total vapor category value in retail sales) in the U.S., Canada, France, the U.K. and Germany. These five markets cover an estimated 77 percent of global vapor closed-system net turnover, calculated in June-July 2021.
² The study focused on self-reported exclusive users of commercially available Vuse ePod or Vuse ePen3. Thus, references to “Vuse” in the context of the study means either Vuse ePod or Vuse ePen3.
May 30, 2023
WHO Urges End to Tobacco Subsidies

Photo: Taco Tuinstra
The World Health Organization is urging governments to stop subsidizing tobacco farming and support more sustainable crops that could feed millions.
“Tobacco is responsible for 8 million deaths a year, yet governments across the world spend millions supporting tobacco farms,” said WHO Director-General Tedros Adhanom Ghebreyesus in a statement ahead of World No Tobacco Day on May 31.
“By choosing to grow food instead of tobacco, we prioritize health, preserve ecosystems and strengthen food security for all.”
According to the WHO, more than 300 million people globally are faced with acute food insecurity. Meanwhile more than 3 million hectares of land across more than 120 countries are being used to grow tobacco.
“Tobacco is not only a massive threat to food insecurity, but health overall, including the health of tobacco farmers. Farmers are exposed to chemical pesticides, tobacco smoke and as much nicotine as found in 50 cigarettes—leading to illnesses like chronic lung conditions and nicotine poisoning,” said Ruediger Krech, director of health promotion at the WHO.
In response to such criticisms, the International Tobacco Growers Association recently posted retorts to common misconceptions of the sector.
For example, in response to the frequently aired accusation that tobacco growing is bad for the environment, the ITGA points out that tobacco covers only 0.25 percent of the world’s cultivated land. In response to the claim that tobacco growing is bad for growers’ health, it points out that the only health risk unique to tobacco crops is green tobacco sickness—a condition that is easily avoided with proper attire and training.
The ITGA also addresses criticisms about farmer debt and child labor on its website.

May 29, 2023
Pakistan Asked to Reconsider Tax Hike

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The chief financial officer and executive director of Philip Morris International in Pakistan has asked the government to reconsider a hike in federal excise duties (FED), reports The Tribune.
In February, the government increased the FED by 200 percent for the current fiscal year, causing legal cigarette sales to drop considerably.
PMI suffered an almost 70 percent decline in sales and a 60 percent drop in production in March and April. “This downward trend is expected to persist in the coming months due to the rise in illicit cigarette sales,” said PMI’s Muhammad Zeeshan.
BAT subsidiary Pakistan Tobacco Co. also scaled back production in the wake of the tax hike, citing fierce competition from the black market. In a letter to the Federal Board of Revenue, the company stated its intention to re-export four cigarette making machines due to a decline in sales volume. The company has reportedly already shut down eight of 10 production lines at its Jhelum facility.
Zeeshan told journalists that the high FED not only depresses fiscal revenue, but also fuels the illicit market, exacerbating the government’s financial challenges.
In the quarter that ended March 31, 2023, PMI paid PKR5.99 billion ($2068 million) in excise duty, sales tax, and other government levies in Pakistan—16.4 percent less than in the previous period. Zeeshan attributed the drop to the decrease in sales owing to the rise in cigarette prices following the tax hike.
He warned that the government’s revenues from the tobacco industry would likely fall short of the targeted PKR260 billion after the FED hike.
Illicit sales account for approximately 40 percent of Pakistan’s tobacco market, according to Zeeshan. Without an adjustment of fiscal policies, it is likely to grow to 50 percent, he warned.
Health activists have accused the tobacco industry of overstating the decline of production to influence policymakers’ discussions about the upcoming budget, according to Business Recorder.
May 29, 2023
Flavor Ban Will Create Unregulated Markets

Photo: Tobacco Reporter archive
The Cigar Association of America (CAA) has published a new analysis showing the significant negative impacts the Food and Drug Administration’s proposed ban on flavored cigars would have on public health and law enforcement activities.
“Making flavored cigars illegal will not eliminate the demand for flavored cigars; it will only criminalize their sale and create illicit markets,” said CAA President David M. Ozgo in a statement. “The nation has seen this with marijuana and our failed experiment in alcohol prohibition in the 1920s.”
Earlier this month, the House Agriculture Appropriations Subcommittee approved language in the FDA’s 2024 appropriation that would effectively block the agency from enforcing the proposed ban, Ozgo said. “We applaud the appropriators for recognizing how damaging FDA’s proposed ban on flavored cigars would be.”
According to the CAA, the existing regulatory system for flavored cigars was designed to ensure that legal tobacco products are manufactured to meet established standards, undergo quality control measures, and prevent inclusion of unregulated ingredients that could pose health hazards to consumers.
Criminals, however, do not care about regulatory standards or quality control, Ozgo noted. The analysis shows how illicit tobacco products sold through criminal enterprises often contain dangerous contaminants such as asbestos and rat droppings.
“Further, FDA claims it will only enforce the flavored cigar ban against manufacturers and retailers, not against individuals,” the CAA wrote in a press note. “However, the report notes that nearly all states have cigar excise taxes, and all 50 states have laws that treat unlicensed tobacco sales as a serious crime.”
In written comments submitted to FDA, many law enforcement groups opposed the ban, including the National Association of Police Organizations, Federal Law Enforcement Officers Association Foundation, National Narcotics Officers Association Coalition, National Troopers Coalition and the National Organization of Black Law Enforcement Executives.
The groups pointed out they don’t enforce FDA law, but they do enforce state laws requiring that excise taxes be paid on cigars. Shifting resources to police a new crime—sale of untaxed flavored cigars—will mean reduced efforts to combat other criminal activity, according to the law enforcement groups.
The analysis also raises concerns that law enforcement efforts would fall disproportionately on minority populations. The National Black Chamber of Commerce stated in its FDA comments: “…enforcement of local laws against these transactions (flavored cigars) will certainly bring African Americans, already the subject of over policing, into further confrontations with law enforcement personnel.”
The Congress of Racial Equality also opposed the ban in its public comments, noting that the deaths of Eric Garner and Michael Brown at the hands of police involved tobacco enforcement. Michael Brown’s initial infraction was related to cigars and Garner’s to the sale of untaxed tobacco.
May 29, 2023
Innokin and Breeze Warned

The U.S. Food and Drug Administration has warned the manufacturers of two popular disposable e-cigarette brands that their products are unauthorized for sale in the United States.
The product involved are Esco Bars, which is manufactured by Shenzhen Innokin Technology Co., and Breeze, which is imported into the U.S. by Breeze Smoke. Esco Bars and Breeze are presently among the most commonly sold brands of disposable products in the country, according to the FDA.
“The science clearly shows that a majority of youth who use e-cigarettes report that the products they are using are disposable and flavored” said Brian King, director of the FDA’s Center for Tobacco Products, in a statement. “Given their appeal to youth, these products are a priority for FDA compliance and enforcement action.”
The recent FDA actions could signal that the agency will no longer consider pending premarket tobacco product applications (PMTAs) when deciding which companies to enforce against. Esco Bar is believed to have a pending PMTA, according to Vaping360. Breeze Smoke reportedly received marketing denials orders for several products in 2021.
Thousands of other products remain on the market awaiting PMTAs without facing enforcement actions.
Innokin and Breeze Smoke have 15 days to dispute the allegations in the FDA’s warning letters.
May 26, 2023
Traders Hit With Tax-Evasion Charges

Image: natatravel
The Philippines’ Bureau of Internal Revenue (BIR) has filed 69 complaints for tax evasion worth PHP1.8 billion ($32.25 million) against tobacco traders, reports Business World.
During a nationwide raid in January, authorities confiscated numerous countless cigarette products.
“This is a warning against all illicit traders,” Internal Revenue Commissioner Romeo D. Lumagui Jr. was quoted as saying. “The BIR will not only raid your stores and warehouses, but we will also file criminal cases against you. This will not be the last.”
According to Lumagui, the widespread peddling of illegal tobacco products is hampering government efforts to meet its excise tax collection target of PHP352.9 billion this year.
Lumagui said his agency would partner with online platforms and merchants to impose stricter guidelines on illicit cigarettes.
Michael L. Ricafort, chief economist at Rizal Commercial Banking Corp., said the state should enforce stricter tax collection measures to reach its collection target this year.
“Through intensified collections based on current tax laws, the government can further structurally increase its recurring tax revenue collections,” he said in a Viber message.
The BIR set a collection target of PHP2.6 trillion this year, 11 percent higher than last year.
May 26, 2023
Waiting Period Expires for Njoy Purchase

Photo: Proxima Studio
The waiting period under the U.S. Hart-Scott-Rodino Antitrust Improvements Act of 1976 has expired for Altria Group’s acquisition of Njoy Holdings.
This means no further regulatory review by the federal antitrust authorities is required in connection with the Transaction.
“Subject to the satisfaction of other customary closing conditions, we expect to complete the transaction in the second quarter of 2023,” Altria wrote in a statement.
May 26, 2023
VCF to Distribute EPC Cigars in Italy

Ernesto Perez-Carrillo (left) and Fred Vandermarliere | Photo: VCF
VCF will start distributing EPC cigars in Italy.
Fred Vandermarliere of VCF and EPC founder Ernesto Perez-Carrillo will officially announce the partnership on June 23 in Florence.
EPC’s cigars include acclaimed brands such as Encore Celestial, Majestic (voted cigar of the year by Cigar Aficionado in 2018), Pledge Prequel (Cigar Aficionado cigar of the year in 2020) and Pledge Sojourn, along with a sampler of three cigars called Triumph.
Each of these was created by Perez-Carrillo, who VCF describes as one of the best master blenders in the world
Created out of the merger between J. Cortes and Oliva in 2016, VCF has cooperated with EPC in the past. For example, Perez-Carrillo helped VFC resurrect the cult hero brand Aliados by recreate the original blend from his mentor Rolando Reyes Sr.
VFC has great expectations of the partnership between its leaders. “It is no coincidence that these titans share a vision and cooperate on several projects,” the company wrote in a press release. “It reflects a similarity in the way in which both parties look at the craft and its heritage, at the industry that is built on it, and on the answers that may guide its future.”
May 25, 2023
Universal Reports ‘Good’ 2023

Photo: Tobacco Reporter archive
Universal Corp. reported sales and other operating revenue of $2.57 billion in 2023, up 22 percent over that recorded in the previous fiscal year. Operating income rose 13 percent to $181.1 million. Tobacco operations contributed $2.26 billion to the company’s sales and operating revenues compared with $1.84 billion in 2022. Operating income for the tobacco operations segment increased by $15.1 million to $172.9 million.
“Fiscal year 2023 was a good year for Universal,” said Universal chairman, President and CEO George C. Freeman III in a statement. “Tobacco shipments were strong as logistical constraints eased in fiscal year 2023, and despite tight tobacco supply conditions, we were able to secure the leaf tobacco needed by our customers. Our plant-based ingredients platform continued to perform well, and we are excited about our progress in integrating our ingredients companies and executing our strategies.
“During fiscal year 2023, we enhanced and increased the scope of our platform by adding sales and research and development resources, and we recently announced plans to expand our plant-based ingredients platform’s manufacturing capabilities.
“Our results for fiscal year 2023 and the quarter ended March 31, 2023, included a favorable final ruling on a legal case involving one of our subsidiaries in Brazil regarding the exclusion of certain tax credits on exported goods in the calculation of taxable income. As a result of the favorable ruling, we recognized $5 million of interest income and a $24.2 million net income tax benefit in the quarter ended March 31, 2023.”
May 25, 2023
Switzerland to Ban Youth Advertising

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Switzerland will ban advertising of tobacco and vapor products to young people, the government announced on May 24, report Reuters and Swiss Info.
In February 2022, Swiss voters backed a proposal to limit tobacco promotions seen by minors. Following the referendum, the government had to adjust Switzerland’s tobacco product law to incorporate the proposal.
The new law will come into force from mid-2026 and will also strengthen restrictions on packaging and advertising on tobacco and e-cigarettes due to take effect from next year.
In the future, no advertising for tobacco products or e-cigarettes will be allowed in print media, shops or events that can be visited by minors. In addition, sponsorship of events that people under 18 attend will be banned. Online advertising will still be permitted provided that age control systems are in place.
The tobacco industry will also be made to collectively disclose its advertising expenditure, but companies will not be required to individually reveal this information. The government believes advertising plays an important role in the decision to start smoking.
Smoking remains relatively widespread in Switzerland with 9,500 people dying prematurely every year as a result of tobacco consumption, according to the government. In 2022, 6.9 percent of Swiss 11-year-olds to 15-year-olds had smoked cigarettes in the past 30 days while 5.7 percent of youths aged 15 to 24 had used electronic cigarettes at least once a month, the government said.
Switzerland is home to several tobacco multinationals, including Philip Morris International and Japan Tobacco International.
May 25, 2023