Category: Retail

  • VLN Launched in Three U.S. States

    VLN Launched in Three U.S. States

    Image: Tobacco Reporter archive

    22nd Century Group’s VLN reduced-nicotine content cigarettes will be sold in the No. 1 convenience store (c-store) chain in the U.S. at more than 1,450 corporate locations in Texas, California and Florida. An additional 3,100 franchise-owned stores in these state markets are incentivized to add VLN products with full support from corporate and the national franchise owners organization.

    The launch will utilize 22nd Century Group’s new national and regional distribution agreements, including agreements with both the No. 1 and No. 2 c-store distributors in the United States. Stocking orders to distributors will commence in late June, with corporate stores and the first wave of franchise stores expected to begin selling VLN products in early July.

    “Adding the country’s No. 1 c-store chain and launching the three largest state markets will significantly and quickly expand the availability of VLN to thousands of additional stores,” said John Miller, president of tobacco products for 22nd Century Group, in a statement. “Franchise stores are already confirming orders to add VLN in conjunction with the corporate rollout, which will include media outreach, in-store offers, signage and a range of education and awareness tools across a variety of channels designed to drive adult smokers to VLN.”

    Miller continued, “In addition to rapidly adding corporate and franchise-owned stores in these new markets, we are also scheduling launches with other new regional c-store, pharmacy and military chains, plus regional and state business units of existing chains, that will further expand VLN’s availability in multiple markets. These launch plans give us increased visibility into additional stores and states through the rest of the year, keeping us on track to reach our stated growth goals.”

    “We are excited to deliver on our commitment to launch with major c-store retailers and new national-scale distribution resources as we work to rapidly expand sales of our VLN products in up to 18 states by the end of 2023,” said James A. Mish, CEO of 22nd Century Group. “VLN sales are accelerating as planned, keeping us on track to achieve cash positive operations in our tobacco business in 2024.”

  • Scotland May Consider Display Ban for Vapes

    Scotland May Consider Display Ban for Vapes

    Credit: Paolo Giovanni

    A lawmaker in Scotland wants to ban the public display of e-cigarettes in retail shops. Scottish Greens MSP Gillian Mackay wants retailers to treat them in the same way as cigarettes and hide them from view.

    “This is beyond the days of smoking behind the bike sheds—this is a multi-million industry leading the nation’s health down a path to disaster,” Mackay said. “It is a ticking time bomb, and, until we know more, that’s not a risk I or anyone else should be asked to accept.”

    She has written to shops and vape manufacturers ahead of taking her campaign to the Scottish Parliament, according to the Daily Record.

    Mackay, the Green Party’s health spokesman, said there is growing concern that the number of underage people being attracted by “deliberately sweet-toothed tactics” to market products is spiraling.

    She is calling on retailers to lead by example by writing to them urging that they hide the products from view.