Tag: API Laminates

  • API appoints Richard Burhouse to commercial team

    API, a brand enhancement specialist and leading manufacturer and distributor of foils, laminates and holographics, has further strengthened its commercial team with the appointment of packaging and security industry professional Richard Burhouse.

    Burhouse takes on the new role of commercial director at API Laminates’ site in Poynton, U.K. In his new position, Burhouse will be responsible for facilitating and deploying API’s brand enhancement commercial focus and supporting its newly formed creative development group in providing brand owners, printer converters and designers with new ideas in how to enhance their packaging, according to a press release.

    “After meeting all the team at API I recognized that the company vision and commitment to develop the market opportunities for its brand enhancement products were exactly the next challenge that I was looking for in my career,” says Burhouse. “Joining API offers an exciting opportunity for me to use my industry and business development experience to help ensure the business grows further and I’m looking forward to ensuring API delivers for its customers and other stakeholders.”

    Burhouse, who has 20 years of experience across the packaging and security sectors, has previously worked for De La Rue and Essentra in various marketing and business development roles. “We are thrilled to welcome Richard to our team,” says API’s chief commercial officer, Will Oldham. “His commercial experience will be invaluable as we develop API to grow and deliver our innovative brand enhancement and security solutions for our customers packaging requirements.”

    Burhouse

  • API increases production capacity for Transmet laminate

    API Laminates, a leading manufacturer and distributor of foils, laminates and holographics, has significantly increased production capacity for its Transmet laminate, following the recent upgrade and commissioning of its new Transmet module on the Laminator 4 production line at its Poynton manufacturing site.

    Transmet is API’s film-free laminate option for paperboard that provides an all-over, print-receptive coating to the base material in a bright, metallic finish. The brightness and physical characteristics are suitable for use across all commonly used printing technologies, providing stand-out shelf impact and enhancement to a wide variety of branded products, according to the company.

    “API has a track record of continuous investment in our capabilities to ensure we continue to offer the best products, quality and service to our customers,” says Dino Kiriakopoulos, API’s president and CEO. “Our Transmet product has been recognised as the market leader in Europe and its film-free finish provides brand owners with a fully recyclable material.”

    The unique characteristics of API’s Laminator 4 ensure that Transmet laminates are manufactured to exceptionally high tolerance, a requirement demanded for print registration. It also is capable of producing a complete range of laminate finishes including Transmet holographic, enabling brands to select the laminate style and effect that adds unique visual impact to their product’s packaging.

    “API offers a wealth of products and services to companies worldwide to enhance and protect their brands,” says Will Oldham, chief commercial officer at API. “The investment across all our foil, laminate and holographic sites ensures we can provide brand owners and printer converters with a complete range of solutions together with the service levels they demand and deserve.”