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  • BAT Korea Replacing Butts with Flowers

    BAT Korea Replacing Butts with Flowers

    BAT Rothmans Korea expanded its flower-planting campaign to eight districts across Seoul, aiming to curb cigarette litter and promote cleaner public spaces, the company announced. Carried out in partnership with the Seoul Chapter of the Korean National Council for Conservation of Nature, the campaign involves 700 volunteers from the company, civic groups, and neighborhoods.

    Since launching in 2023, the project has transformed 50 alleyways—often hotspots for discarded cigarette butts—into decorated streets lined with 3,000 trees and flowers from 17 species. Districts including Jung, Gangnam, Gangdong, and Jongno have been part of the initiative, which has drawn support from local residents who help maintain the plants.

    BAT Rothmans says the initiative improves commercial areas while promoting sustainable environmental practices.

  • BAT France Points to Anti-Smoking Policy Failure

    BAT France Points to Anti-Smoking Policy Failure

    BAT France told lawmakers today (September 24) that France’s reliance on over-taxation and outright bans risks fueling the illicit nicotine market while failing to cut smoking rates, which remain stubbornly above 30%. “This excessive tax policy has, above all, encouraged criminal, structured, and industrial smuggling,” said Sébastien Charbonneau, director of public and regulatory affairs. He added that the government’s planned ban on tobacco-free nicotine pouches would repeat past mistakes, driving consumers to the black market without advancing public health or protecting minors.

    Instead, BAT France urged a pragmatic approach focused on strict but balanced regulation. The company called for a framework that prohibits sales to minors, limits nicotine content and flavorings, enforces retail controls, and applies substantial penalties for violations.

    “The State has a moral duty to adopt the principle of harm reduction related to smoking to allow adult smokers to have access to alternatives to tobacco, and to do so legally,” Charbonneau said. “All we are asking is to look at the scientific data and regulations that have enabled many countries to achieve their public health objective.”

  • BAT Announces Management Board Changes

    BAT Announces Management Board Changes

    BAT today (September 11) announced upcoming changes to its management board. After 23 years with the group, including 11 as general counsel and board member, Jerome Abelman will step down as Director, Legal and General Counsel on effective December 31. Paul McCrory, currently Director, Corporate and Regulatory Affairs, will become Director, Legal and General Counsel Designate on October 1 before assuming the role fully on January 1, 2026. McCrory has been with BAT for over 18 years and joined the board in 2023.

    From October 1, Corporate and Regulatory Affairs will transfer to Kingsley Wheaton, Chief Corporate Officer. CEO Tadeu Marroco thanked Abelman for his leadership and welcomed McCrory to his new role, citing his deep experience and collaborative leadership.

  • Reynolds American Names New Senior CIO

    Reynolds American Names New Senior CIO

    Reynolds American Inc. appointed Dawn-Marie Hutchinson as senior vice president and Chief Information Officer, effective October 1, 2025. In her new role, Hutchinson will oversee technology strategy and operations, including digital workplace, core platforms, data and analytics, cybersecurity, and IT service delivery, while serving on the Reynolds American Leadership Team.

    Hutchinson joined Reynolds’ parent company BAT in 2021 after holding global CISO roles at GSK and Urban Outfitters Group. At BAT, she expanded the global cybersecurity program, launched a Cyber Defense Centre, and transformed governance, risk, and compliance functions. In her new role, she will focus on modernizing IT systems, enhancing operational resilience, and leveraging data and AI across Reynolds’ operating companies.

  • VELO Teams with McLaren in Fan-Centric Marketing Campaign

    VELO Teams with McLaren in Fan-Centric Marketing Campaign

    VELO has teamed with the McLaren Formula 1 Team to launch “Live Your Fandom,” a campaign designed to deepen fan engagement by offering exclusive, behind-the-scenes access. Nine fans from around the world were selected through McLaren Plus app competitions to spend a day inside the McLaren Technology Centre in the UK. The immersive experience included a surprise meeting with McLaren Racing CEO Zak Brown, a design workshop, and a Q&A with driver Lando Norris.

    “VELO, who champions those that embrace authenticity and self-expression, and the McLaren Formula 1 Team, are putting fandom front and center,” VELO said in a press release. “The two brands have come together to deliver unparalleled experiences and reward a community of global fans throughout the F1 season.”

  • BAT Fiji Cuts Emissions with Sustainable Curing Barn

    BAT Fiji Cuts Emissions with Sustainable Curing Barn

    British American Tobacco (BAT) Fiji has upgraded the curing barn at its Votualevu, Nadi leaf facility, enabling a shift from diesel to sustainable fuel and cutting annual carbon emissions by an estimated 428 tons, according to the Fiji Sun.

    The $1 million “Project GreenEN,” part of BAT’s wider ESG program, is expected to save $200,000 annually while supporting local agriculture. BAT Fiji employs about 1,100 seasonal workers and works with hundreds of farmers, as the group maintains leaf-growing operations in the country.

  • FDA Launches Pilot to Fast-Track Nicotine Pouch Reviews

    FDA Launches Pilot to Fast-Track Nicotine Pouch Reviews

    The U.S. Food and Drug Administration is set to fast-track reviews of nicotine pouches from Philip Morris International, Altria, Reynolds American, and Turning Point Brands in a pilot program launching Monday, according to Reuters. According to transcripts of an agency meeting last Friday, the agency aims to complete assessments by December, providing a quicker path to market for products like Zyn, on!, Velo, Fre, and Alp. The initiative comes amid pressure from the Trump administration to accelerate approvals and streamline the review process for the fastest-growing category of U.S. tobacco alternatives.

    The pilot program will reportedly feature reduced and expedited reviews, more frequent communication between FDA staff and companies, and a focus on essential scientific and safety data, including product characterization, manufacturing consistency, and abuse-liability information. For products already on the market without full authorization, the process could remove uncertainty over legality and potential enforcement actions. Tobacco firms have long lobbied for a faster FDA authorization route, noting that lengthy reviews have allowed competitors to capture market share in the meantime.

    “Adult nicotine and tobacco consumers are increasingly seeking nicotine pouches as a smoke-free alternative, and the industry is rapidly growing in response,” said Laura Leigh Oyler, vice president of U.S. Regulatory Affairs at Haypp Group, who will be speaking at GTNF 2025 in Brussels on the U.S. regulatory landscape. “These consumers deserve a marketplace of FDA-reviewed product choices to support their journey away from more harmful products. 

    “It makes sense that our government should also work to meet the demands of citizens, supporting a regulatory regime that quickly reviews well-designed and well-tested products from responsible and compliant manufacturers. This is a positive step not just for the regulator and the regulated industry, but for the millions of American adults looking for products they can trust.”

  • BAT Rothmans Launches Improved E-Cigarette Sticks in Korea

    BAT Rothmans Launches Improved E-Cigarette Sticks in Korea

    BAT Rothmans, South Korea’s third-largest tobacco company, today (September 2) unveiled new tobacco sticks for its Glo Hyper e-cigarette devices, featuring “StickSeal” technology to prevent tobacco residue from falling inside the device. The company said all 10 Neo stick types now include the innovation, and that packaging has been updated to promote cleanliness and convenience for users.

    BAT Rothmans said it aims to expand its e-cigarette market share with the upgrade. The company’s Glo Hyper Pro devices previously won the European Product Design Award 2024 and the iF Design Award for design and usability. BAT Group distributes to 175 countries and targets 50 million global e-cigarette users by 2030 as part of its carbon-neutral strategy.

  • BAT CFO Steps Down

    BAT CFO Steps Down

    British American Tobacco said Chief Financial Officer Soraya Benchikh will step down from the board and her role as CFO effective today (August 26). She will remain with the company through the calendar year to support the transition.

    Javed Iqbal, currently Director of Digital and Information, will serve as interim CFO as the company begins its search for a permanent successor. Iqbal previously acted as BAT’s Interim Finance Director from May 2023 to April 2024.

    CEO Tadeu Marroco thanked Benchikh for her “significant contribution,” noting that BAT’s first-half results were ahead of expectations and that the group remains on track to meet full-year guidance. Benchikh, who rejoined BAT in May 2024, said she was proud of embedding financial discipline and helping position BAT’s New Categories business for sustainable profitability.

  • BAT France Wants Coordinated EU Approach on Nicotine Pouch Regulation

    BAT France Wants Coordinated EU Approach on Nicotine Pouch Regulation

    In response to the European Commission’s proposal last month to include nicotine pouches under the Tobacco Excise Duty Directive, BAT France said it welcomed the initiative, marking the first time these tobacco-free alternatives were recognized in EU taxation. However, while acknowledging the move as a positive step for adult smokers seeking reduced-risk products, BAT France warns against two major risks: disproportionate taxation that could limit access, and the possibility of some member states, including France, acting unilaterally to ban these products.

    “It is important that nicotine pouches are recognized in European law,” said Sébastien Charbonneau, director of public affairs at BAT France. “But it is essential to adopt a differentiated tax approach that reflects their potential role in reducing risks for smokers.”

    BAT France highlighted Sweden’s experience, where nicotine pouches have contributed to one of the lowest smoking rates in Europe. The company stressed that excessive excise duties and unilateral bans could undermine public health goals, create trade barriers, and fuel illicit markets.

    The company called for risk-proportionate taxation, transparent parliamentary debate in France, and a coordinated EU-wide regulatory approach to support reduced-risk alternatives while respecting the single market and democratic process.