BAT’s write-down of its U.S. cigarette brands is a step toward a resilient future, argues Brand Finance’s Richard Haigh.Read More
Tags :British American Tobacco
The multinational needs to own only a quarter to have strategic influence, according to its CEO. Read More
The heir to the eponymous plastic cup fortune now owns more than 10 percent. Read More
The firm’s decision to start amortizing the value of some brands has spooked investors.Read More
British American Tobacco's Eirini Vlanti shares her insights into biodiversity in the tobacco and nicotine industryRead More
It will start amortizing the remaining value of some U.S. cigarette brands in 2024. Read More
The multinational is unlikely to exercise a buyback option due government restrictions. Read More
The agreement applies to the domestic market only, according to BAT. Read More
She brings experience from the technology and fast-moving consumer goods sectors.Read More
The company calls for licensing and bans on ‘underage’ flavors and images in the U.K. Read More
