New figures from UK local councils show that authorities seized an average of two illegal vapes every minute in 2025, removing around 1.2 million illicit devices from high streets nationwide. More than 14,000 enforcement cases were logged involving businesses caught possessing, stocking or selling illegal vaping products, reflecting a sharp rise in unlawful nicotine goods entering local retail outlets.
Over the past year, enforcement teams also confiscated 7.15 million illegal cigarettes, 257,000 illegal disposable vapes and nearly 10,000 nicotine pouches. Consumer confusion remains widespread, with 54% of UK vapers saying they believe they have unknowingly bought illegal products.
The data, compiled by online retailer Vape Club through freedom of information requests to local councils and a survey of 2,000 vapers, found that suspected illegal products were most often bought from convenience stores (36%), followed by vape shops (33%) and market stalls or street traders (26%). Vape Club director Dan Marchant said the trade in non-compliant products is damaging the industry’s reputation and called for tougher enforcement against rogue sellers.








