Imperial Tobacco has announced a new addition to its Carlton cigarette portfolio: Carlton Superkings Menthol. Carlton is the U.K.’s No. 1 sub-economy cigarette brand. Carlton Superkings Menthol will be available in standard and price-marked packs containing 19 pieces. According to Madeleine Pearce, Imperial’s brand portfolio chassis manager, the brand has been “designed to suit the preferences of the increasing number of downtrading smokers moving into the sub-economy sector.”
The standard and price-marked packs will be available at a recommended retail price of £6.40 ($ 9.74) and £6.19) per pack, respectively. Menthol currently accounts for approximately 8 percent of volume in the factory-made cigarette market. Pearce also noted that because Superkings are often the “preferred choice” of menthol smokers, the new addition to the portfolio “offers consumers a great value menthol cigarette, making it a must-stock for retailers.”