Tag: film

  • Stockholm to Show ‘How Sweden Quit Smoking’

    Stockholm to Show ‘How Sweden Quit Smoking’

    Image: stokkete

    The We Are Innovation team announced the upcoming avant-premiere of the documentary How Sweden Quit Smoking. Directed by Tomasz Agencki, the film delves into Sweden’s journey toward becoming a smoke-free nation.

    “This film deserves recognition to the unsung heroes—the unrecognized innovators who act to make our world healthier,” said Agencki in a statement. “Sweden’s remarkable smoke-free transformation was driven by cooperative creativity, personal initiative and a shared spirit of progress. I hope this film will inspire viewers to create positive change in their communities.”

    “We are incredibly thrilled to bring this important documentary to a wide audience,” added We Are Innovation’s CEO, Federico N. Fernandez. “Sweden’s smoke-free journey beautifully embodies innovation that solves problems and benefits society. By providing smokers with safer alternatives, their model is making smoking obsolete and freeing human potential previously hindered by tobacco-related disease and death. We hope the Swedish experience catalyzes similar lifesaving solutions worldwide.”

    The screening will take place on Feb. 13, 2024, at the GT30 space at Grev Turegatan 30 in Stockholm. The event is in-person only. It will begin with a reception followed by the screening and an expert panel dialogue.

    The official registration page can be found at https://bit.ly/SweQuitSmoking. Early reservations are highly recommended as seating is limited.

  • Film Selectively Obscures Tobacco Ads

    Film Selectively Obscures Tobacco Ads

    Image: onephoto | Adobe Stock

    Sangbo Corp., an optical film manufacturer, has developed a film that selectively prevents convenience store cigarette ads from being seen from the outside, according to Korea Bizwire.

    The film allows people to view the inside of convenience stores from outside while selectively hiding cigarette ads. Stores in Korea have been required to use opaque sheets on their windows since July 2021 to prevent cigarette ads from being seen from the outside. Opaque sheets have been criticized, however, because crimes committed inside stores cannot be seen from the outside, leaving workers at risk. 

  • India reconsiders filmmakers’ smoking disclaimers

    At a meeting with the filmmaker on April 17, the Indian Ministry of Health and Family Welfare agreed to consider the possibility of replacing the current anti-smoking disclaimers played in movie theaters with more creative ones, reports The Times of India.

    Filmmakers and broadcasters said they are not opposed to laws that prevent glorification of smoking, but want a change in the way the disclaimers are displayed in a film.

    Kulmeet Makkar of Film and Television Producers Guild said anti-smoking messages should be pleasant and aesthetic, without affecting creativity.

    Makkar said the film industry is opposed to the regulation requiring an editorial justification for including smoking scenes in films, as the rule takes away a filmmaker’s “right to express reality.”

    Bollywood movies show 14 billion images of tobacco use every year, according to a study conducted by the nongovernmental organization HRIDAY in collaboration with Imperial College London.

    The World Health Organization recommends that movies with tobacco content be given an adult rating. In September 2012, the Indian government started requiring movies that portray tobacco use to include health warnings, but it provided no guidance on ratings.