San Francisco secured a $1 million settlement with online tobacco retailer Lucy Goods, Inc., requiring the company to stop shipping flavored nicotine products into the city, City Attorney David Chiu announced yesterday (January 8). The settlement stems from a 2024 lawsuit alleging that several online retailers violated San Francisco’s comprehensive flavored tobacco ban by selling flavored nicotine pouches directly to city residents.
Under the stipulated judgment and injunction entered by San Francisco Superior Court this week, Lucy Goods must pay $1 million in civil penalties and attorneys’ fees, prohibit the use of San Francisco addresses in shipping or billing fields, and post clear notices on its website stating that flavored tobacco products cannot be sold in the city. The agreement follows earlier settlements with Rogue Holdings LLC, Swisher International Inc., and Northerner Scandinavia Inc., bringing total penalties from the case to nearly $4 million.
San Francisco banned all flavored tobacco products in 2019, including nicotine pouches, citing evidence that flavors increase youth appeal and addiction risk.



