Tag: Foundation for a Smoke-Free World

  • Smoke-Free World Group Changes Name

    Smoke-Free World Group Changes Name

    Photo: Dzmitry

    The Foundation for a Smoke-Free World has relaunched as Global Action to End Smoking (GAES).

    The charitable organization says its rebrand reflects a new approach to achieving its mission to end the smoking epidemic. While GAES’ grantmaking will continue to focus on advancing health and science research for robust smoking cessation and reduced-risk solutions, it will also disseminate research findings and information to support people who smoke through its new cessation education program.

    Additionally, GEAS’ agricultural transformation Initiative will continue to assist smallholder farmers in moving away from dependence on tobacco growing to achieving more healthful and sustainable livelihoods in Malawi. (Also see Tobacco Reporter‘s special report on diversification in Malawi.)

    Through September 2023, the organization received charitable gifts from PMI Global Services while operating as an entirely independent entity. In October 2023, the organization ended its funding agreement with PMI. GAES has since adopted a formal policy that it will not seek or accept funding from any industry that manufactures tobacco products or non-medicinal nicotine products.

    In one of its first initiatives under its new name, GEAS announced that it will fund research by the Urban Institute to study tobacco-use disorder and nicotine dependence among low-income individuals in all 50 U.S. states and the District of Columbia.

    “We’re thrilled to work with the experts at the Urban Institute, who will carry out the important work of quantifying the magnitude of the problem of the smoking epidemic among low-income individuals in the U.S.,” said GAES President Cliff Douglas in a statement. “Understanding the barriers to cessation is the first step to overcoming them. This work reflects our commitment to end the smoking epidemic worldwide by helping us better understand how best to empower those at the greatest risk of suffering illness and premature death from smoking.”

  • Larson to Direct Programs at FSFW

    Larson to Direct Programs at FSFW

    Elsa Larson (Photo: FSFW)

    Elsa Larson has assumed the role of director of programs at the Foundation for a Smoke-Free World.

    In this new role, Larson will assist with strategic planning, review, analysis and implementation of grants. She will help develop requests for proposals, review applications, recommend funding and evaluate the progress of grant projects. Larson will also collaborate closely with the organization’s communications team to disseminate research findings and empower people who smoke to find cessation solutions that work for them.

    “I’m excited to start the next chapter of my public health career, helping people live their longest and healthiest lives through empowered behavior change,” said Larson in a statement.

    Larson brings two decades of experience in public health, behavior change and risk reduction. She began by working in HIV prevention through needle exchange programs and other community-based interventions. She led the HIV prevention program for the Rhode Island Department of Health before transitioning to the state’s tobacco control program. She later served as a senior regulatory scientist in evaluating the potential impact of reduced-risk nicotine products on adult smoking behavior and cessation.

    She will report to Erik Augustson, vice president of programs.

    “It’s a pleasure to bring Elsa on board. She will enhance our ability to accelerate rigorous science in support of ending the global smoking epidemic,” said Augustson.

    Larson earned her M.A. and Ph.D. in behavioral science (health psychology) and an M.S. in pharmacoepidemiology from the University of Rhode Island.

  • Experts Urge Greater Urgency on Smoking

    Experts Urge Greater Urgency on Smoking

    Cliff Douglas (left) and Nataliya Toropova

    The nongovernmental organization Healthy Initiatives convened an international forum Feb. 14-15 in Prague, bringing together a diverse array of healthcare professionals, public health experts, economists and scientists from seven countries to address the challenges to making greater progress in smoking cessation.

    Despite initial strides in implementing tobacco control measures outlined by the WHO’s Framework Convention on Tobacco Control, data shows smoking remains a critical public health concern across Eastern Europe and Central Asia.

    The forum shed light on the ongoing challenges and opportunities in combatting the smoking epidemic, with a particular focus on countries such as Ukraine, Moldova, Georgia, Kazakhstan and Turkey. High rates of smoking persist, especially among men, with up to 50 percent identified as daily smokers in some of those countries.

    Cliff Douglas, President and CEO of the Foundation for a Smoke-Free World, emphasized in his keynote speech the urgent need for intervention, highlighting smoking as the leading cause of preventable deaths globally. He underscored the transformative impact of providing support for smoking cessation, promoting healthier choices and ultimately saving lives.

    “It’s quite clear there needs to be a much greater focus on providing smokers with support and alternatives, and clinicians in the region need and deserve additional educational resources. That can be done, and I congratulate Healthy Initiatives on playing a critical and enabling role in that endeavour,” said Douglas.

    A major concern raised during the discussions was the lack of adequate smoking cessation programs and wider support for adult smokers attempting to quit.

    The ongoing instability in the region, exacerbated by Russia’s invasion of Ukraine, has further contributed to the stubbornly high smoking rates. The link between war and tobacco use is well documented, and there are concerns rates in Ukraine are climbing due to a rise in mental health conditions and poverty levels.

    “The consequences of war in widening societal inequalities will inevitably result in higher smoking rates, illness and death. This is an issue I feel passionately about and will be continuing to explore what more I, and the Foundation, can do to help the incredible, dedicated health leaders in this region,” Douglas added.

    Experts presented a range of research findings at the conference, including forecasts of morbidity and mortality based on tobacco restrictions, strategies to combat illegal trade’s impact on smoking, analysis of smoking trends and harm-reduction products, and the correlation between mental health and tobacco control efforts.

    “The gathering in Prague should act as an urgent call to action for public health leaders in the region,” said Nataliya Toropova, founder of Health Initiatives. “Smoking rates are not falling fast enough. We need collaborative efforts to combat the smoking epidemic, and that can only be achieved by pooling our expertise and resources. There’s the expertise and evidence to develop effective strategies to support smokers and promote healthier lifestyles, but we need decision makers to move the issue higher up on the priority list.”

  • Foley Joins Foundation for a Smoke-Free World

    Foley Joins Foundation for a Smoke-Free World

    Image: Foundation for a Smoke-Free World

    The Foundation for a Smoke-Free World appointed Katherine Ellen Foley as its new director of media relations. Foley brings a wealth of expertise and a deep understanding of health and medical journalism, making her a valuable addition to the foundation’s mission to accelerate the end of smoking worldwide.

    Prior to joining the foundation, Foley served as a U.S. Food and Drug Administration reporter for Politico, where she stood out for her dedication to the role and for her fearless coverage of the politics behind major regulatory decisions, particularly during the Covid-19 pandemic. Her insightful reporting spanned diverse areas, including neurodegenerative diseases, Covid-19 vaccines and therapeutics, and nicotine and tobacco regulation.

    Cliff Douglas, president and CEO of the Foundation for a Smoke-Free World, said in a statement, “Katherine Foley is a terrific addition to our team. Her experience in health journalism and commitment to public health align perfectly with our goals. Katherine’s passion for improving understanding in this complex area and advancing effective tobacco prevention and cessation initiatives will undoubtedly strengthen how we communicate with stakeholders and the public regarding these complex issues.”

    Foley said, “I am delighted to join the Foundation for a Smoke-Free World in their crucial efforts to combat smoking worldwide. I couldn’t pass up the opportunity to contribute to public health initiatives on the front line. I am eager to leverage my experience in media and communications more generally to drive awareness of the foundation’s crucial work.”

    Foley graduated from Georgetown University’s School of Foreign Service in 2014 and holds a master’s degree in journalism from New York University’s Science, Health and Environmental Reporting Program. Beyond her professional endeavors, she is an enthusiastic long-distance runner.

    In her new role, Foley will lead the foundation’s media relations strategy, fostering collaborations and enhancing communication efforts to further the foundation’s vision of reducing smoking prevalence globally.

  • Foundation Cuts Tobacco Ties

    Foundation Cuts Tobacco Ties

    Clifford Douglas | Photo: FSFW

    The Foundation for a Smoke-Free World (FSFW) will stop accepted funding from the nicotine industry, reports Reuters.

    Set up in 2017 with support from Philip Morris International, which pledged to provide tens of millions of dollars every year for 12 years to keep it running, the organization has struggled to gain credibility with tobacco control advocates.

    The foundation will now rebrand and find new funders from outside of the industry, said Clifford Douglas, who took the foundation’s helm in October.

    A tobacco control advocate veteran, Douglas said he wants to see the foundation reestablished as a credible actor in ending smoking.

    “Any skepticism around our independence can be laid to rest,” he said.

    Tobacco control groups expressed reservations, however.

    “Whether it’s true or not, [Douglas] will be seen as pursuing PMI’s agenda, not that of public health,” said Deborah Arnott, CEO of Action on Smoking and Health in the U.K. The foundation’s role, she said, was “irredeemably tainted” by its PMI funding.

    Yolonda Richardson, president and CEO of the Campaign for Tobacco Free Kids, said it was “ludicrous” for the foundation to claim independence after accepting a hefty payment from PMI.

    PMI said the split was mutual, and wished the foundation success.

  • Clifford Douglas to lead Smoke-Free Foundation

    Clifford Douglas to lead Smoke-Free Foundation

    Photo: FSFW

    The Foundation for a Smoke-Free World has named Clifford E. Douglas as president and CEO. Douglas most recently served as director of the University of Michigan Tobacco Research Network and as adjunct professor in the department of health management and policy at the University of Michigan School of Public Health. Prior to that he was the American Cancer Society vice president for tobacco control. Early in his career Douglas worked to eliminate smoking on airline flights and was an attorney and advisor in landmark lawsuits against tobacco manufacturers.

    Douglas has also managed a $6 million campaign to eliminate smoking on college campuses, and worked to help Americans understand the relationship between smoking and Covid-19. Douglas has served as the assistant director of the Coalition on Smoking and Health; he was also the associate director of the American Lung Association national public affairs office and has been the tobacco control advisor to the U.S. Assistant Secretary for Health and the U.S. Surgeon General.

    “For decades Cliff Douglas has been a strong and influential voice in the work to eliminate smoking in America and globally,” said Pam Parizek, chair of the Foundation board of directors, in a statement. “He understands both the science and societal elements of tobacco issues. His credentials are exceptional, and we are pleased he will lead our foundation effort to fund meaningful research and engage in evidence-based education efforts that help those at greatest risk stop smoking.”

    The Foundation is a nonprofit, independent grantmaking organization, dedicated to ending the illness and death caused by smoking.

    Douglas believes the Foundation is uniquely positioned to reduce smoking globally, “Our mission is to help end smoking in this generation,” he said. “I have committed myself to this mission for 35 years and look forward to leading this organization in innovative and impactful efforts to accelerate reductions in smoking prevalence and improve public understanding regarding the nature and health impact of nicotine, and as the U.S. Food and Drug Administration has highlighted, the continuum of risk among different tobacco and nicotine products. We will continue to be a strong and independent voice in helping people around the world find healthier lifestyles.”

    “Our mission is to help end smoking in this generation. I have committed myself to this mission for 35 years and look forward to leading this organization in innovative and impactful efforts to accelerate reductions in smoking prevalence.

    “The Foundation is about to enter a new era under the leadership of Cliff Douglas,” said Parizek. “We certainly are appreciative of those who have previously supported our work, and going forward the Foundation remains fully committed to our smoking cessation and tobacco harm reduction efforts around the world.”

    Philip Morris International recently made a final grant to the Foundation and the pledge agreement between Philip Morris and the Foundation has been concluded. “Moving forward the Foundation will seek to collaborate with associations and institutions to accelerate our investments in life saving research projects based on the most up to date science,” said Parizek.

  • Call for Proposals to Help Doctors With THR

    Call for Proposals to Help Doctors With THR

    Image: Tobacco Reporter archive

    The Foundation for a Smoke-Free World (FSFW) has issued a call for proposals to further analyze the findings of its Sermo survey on doctors and propose programs that would help improve doctors’ fluency about smoking cessation and tobacco harm reduction (THR), according to a press release.

    The FSFW funded research carried out in 2022 by Sermo, an independent platform and leader in actionable healthcare professional insights that surveyed more than 15,000 doctors online in 11 countries, including China, Germany, Greece, India, Indonesia, Israel, Italy, Japan, South Africa, the United Kingdom and the United States. A significant majority of the surveyed doctors mistakenly attributed the negative health effects of smoking to nicotine. 

    An average of 87 percent of doctors agreed, at least moderately, that helping patients quit smoking is a priority; however, 74 percent mistakenly believe nicotine causes a range of illnesses, including lung cancer and chronic obstructive pulmonary disease (COPD).

    The misperception about nicotine could account for an average of 55 percent of the doctors recommending over-the-counter nicotine-replacement therapies to help patients reduce or quit smoking.

    “It is imperative that doctors get the proper training to learn the facts about nicotine and tobacco harm reduction options that can help their smoking patients quit,” said Muhammad Ahmed, director of health and science research at the FSFW. “With more than 7 million smokers dying annually from smoking-related diseases worldwide, many lives can be saved if doctors become more knowledgeable about the cessation tools available.” 

    “Patients look to doctors for trusted health advice,” said Jed Rose, president and CEO of Rose Research Center and co-inventor of the nicotine patch. “Therefore, it is vital that doctors provide accurate, current advice to smokers about the health risks of smoking cigarettes compared to using products that deliver nicotine without combustion.”

    The survey on doctors showed that 74 percent of doctors on average at least moderately agree that nicotine causes lung, bladder and head/neck/gastric cancer; in the United States, this figure is 70 percent; in Germany, this figure is 78 percent; in China, this figure is 86 percent; in Japan, this figure is 85 percent; 78 percent of doctors on average at least moderately agree that atherosclerosis is caused by nicotine; and 76 percent of doctors on average at least moderately agree that COPD is caused by nicotine.

    On average, 81 percent of the physicians surveyed are at least moderately interested in training focused on smoking cessation and tobacco harm reduction.

    The survey also found that while doctors’ conversations with patients who smoke focus on the health benefits of cutting down or quitting (73 percent on average globally) and the health risks of continuing (73 percent on average globally), a comparatively small number of physicians—just over half (56 percent on average globally) on average—recommend cutting down on the amount of smokable tobacco products, and less than half of doctors (48 percent on average globally) help patients develop a plan to quit.

    Researchers interested in submitting a proposal to further analyze these findings should contact support@smokefreeworld.org.

  • Broadening the Base

    Broadening the Base

    Photos: Taco Tuinstra

    Malawi seeks to reduce its heavy dependence on tobacco.

    By Taco Tuinstra

    The impacts of Malawi’s balance-of-trade crisis were visible in late March even to an infrequent Western visitor who could afford to stay at an upscale hotel. Certain items on the room service menu were consistently out of stock, for example, while getting around Lilongwe required queuing for gasoline and hoping the petrol station would not run dry before the driver reached the pump.

    Because Malawi imports more goods and services than it exports, it suffers a chronic shortage of hard currency. In 2020, the latest year for which figures are available, the country’s import bill was $2.8 billion, versus exports of only $800 million, according to the National Statistics Office. With not enough U.S. dollars to pay for imports, many foreign-made goods were simply unavailable.

    For Malawi’s well-heeled international guests, the shortages represent mere inconveniences. Upon return to their home countries, they will be able to generously make up for the missed food items and travel without worrying about fuel. For the average Malawian, however, the trade deficit represents a real problem. Among other things, the dearth of foreign currency prevented the nation from importing enough fertilizer for its Maize and other crops this year, spelling trouble for food security and social cohesion. While Malawi was peaceful during Tobacco Reporter’s visit in late March, some feared civil unrest. “It’s coming,” warned an industry veteran.

    Visit the countryside in April/May, and you will see how people’s lives change when the tobacco markets open. If the markets fail, however, there will be poverty in the villages.

    One cause of Malawi’s economic problems is the fact that it relies too heavily on a single commodity. Tobacco accounts for between 12 percent and 15 percent of Malawi’s gross domestic product and between 40 percent and 70 percent of export earnings, depending on who you ask and on the season. Cultivation alone employs nearly half a million people, according to the Tobacco Commission, which regulates the trade. Those figures make Malawi the world’s most tobacco-dependent country.

    They also leave Malawi vulnerable to factors outside its control, including climate change and global cigarette sales. “Visit the countryside in April/May, and you will see how people’s lives change when the tobacco markets open,” says Nixon Lita, CEO of the TAMA Farmers Trust, describing the influx of cash at the start of each selling season. “If the markets fail, however, there will be poverty in the villages.”

    Last year is a case in point. Due to unfavorable climate conditions during the growing season, Malawi produced only 85.09 million kg of tobacco in 2022—the lowest volume in a decade, according to the Tobacco Commission. Despite higher per-kilo prices than in 2021, farmers earned just $182.12 million from their leaf sales last year. The reduced inflow of foreign currency in 2022 has left Malawi struggling even harder than usual to import essential items. The money made from this season’s larger crop (see “Back to Normal”) is unlikely to make up for the shortfall.

    Malawi’s overreliance on tobacco will become an even greater problem as global cigarette consumption stagnates. Already, the country’s leaf sales are down considerably from only a few years ago. Between 2016 and 2021, tobacco exports in real terms dropped by 42 percent, according to the World Bank. While local merchants are confident that Malawian burley—the country’s predominant tobacco variety—will continue to find buyers in the near future (see “Enduring Demand“), they are acutely aware that the industry should start preparing for a future with less tobacco, especially as the World Health Organization Framework Convention on Tobacco Control measures to discourage cigarette consumption start to bite.

    Malawi tobacco growers benefit from structured markets, which give them access to customers worldwide. Such infrastructure does not exist for many of the country’s other commodities. The video shows leaf being auctioned at the Lilongwe sales floors.

    Spreading the Risk

    To broaden Malawi’s economic base, stakeholders have stepped up efforts to develop other sectors. The TAMA Farmers Trust, for example, expanded its mandate in 2019. Originally established to represent only tobacco farmers, the organization is now helping its members produce other crops as well. Tobacco merchants such as Limbe Leaf Tobacco Co. (LLTC) and Alliance One Tobacco Malawi (AOTM), too, are encouraging diversification. Leveraging their existing farmer-support structures, they are now also disseminating inputs and agronomic advice for nontobacco crops to their contracted growers.

    Another big push comes from the Foundation for a Smoke-Free World (FSFW), which is an independent U.S. nonprofit organization that is funded by annual gifts from PMI Global Services. Established to “end smoking in this generation,” the FSFW focuses its grantmaking and charitable activities in three categories: health and science research aimed at helping smokers quit or switch to less harmful products, industry transformation and agricultural diversification.

    We should not make the same mistake as with tobacco by developing just one value chain.

    The foundation’s agricultural diversification objectives include ensuring that smallholder farmers in Malawi impacted by the declining demand for tobacco are supported to find sustainable alternative livelihoods. To advance these objectives, the FSFW has made grants to set up two institutions—the Centre for Agricultural Transformation (CAT), a science, business and technology incubation hub, and the MwAPATA Institute, an independent agricultural policy think tank that conducts research to inform and improve agricultural-related policies.

    Candida Nakhumwa, FSFW vice president and country director in Malawi, stresses the importance of developing multiple value chains simultaneously. “We should not make the same mistake as with tobacco by developing just one,” she says. In selecting alternative commodities, Nakhumwa urges Malawi to prioritize both exports and import substitution. “We are spending precious foreign exchange on importing things that we should be producing domestically,” she says. “For example, we can make cooking oil from soya beans or sunflower and use that as an import substitute.” Soya beans and sunflower, along with traditional Malawi crops such as groundnuts, also enjoy growing demand internationally, representing export potential.

    For crops like soya bean, sunflower and bananas to succeed, Malawi will need to replicate some of the factors that have allowed tobacco to thrive, notably infrastructure and a deliberate focus on productivity

    Building Markets

    For crops like soya bean, sunflower and groundnuts to succeed, however, Malawi will need to replicate some of the factors that have allowed tobacco to thrive, notably infrastructure and a deliberate focus on productivity. Over the years, the Malawi government gave lots of support to tobacco at the expense of other crops that also had potential, according to Nakhumwa. As a result, the markets for those other value chains remain underdeveloped.

    “The fact that tobacco has a structured market in Malawi, with auction floors and contracting companies, means that leaf growers have access to buyers worldwide—something that is not necessarily the case for producers of other crops,” says Nakhumwa. Without a structured market, producers of nontobacco crops will simply be trading in Malawi kwacha instead of earning hard currency on the global market.

    A structured market also gives confidence to financiers. “Tobacco farmers are not paid in cash; they receive their payments through the bank—so the lenders know they will recover whatever they loaned to the farmer,” says Nakhumwa. Access to finance in turn means access to agricultural inputs, including inorganic fertilizers, which are imported.

    In addition, tobacco has benefited from research and agronomic advice, both through the leaf merchants and the government’s Agricultural Research and Extension Service Trust. Such services have historically been provided at much lower levels to other crops, although this is starting to change as stakeholders adjust to evolving market conditions.

    Due to suboptimal agricultural practices, nontobacco farmers in Malawi are producing at only 30 percent to 40 percent of their potential, according to Nakhumwa. The country’s soils suffer from high acidity and low nutrient levels. These can be fixed using both organic and inorganic fertilizers. However, with commercial banks charging interest rates of 20 percent to 30 percent, tools to improve the soil, such as agricultural lime and inorganic fertilizer, remain out of reach for many smallholder farmers.

    Low productivity means that even though there is demand for Malawi’s nontobacco crops, the country is in many cases unable to satisfy it sustainably. “When a customer in South Africa signs a forward contract, he will want assurance that the goods are going to be delivered consistently,” says Nakhumwa. “If we can supply for only two months and then run dry, we are no longer an attractive supplier for them. The customers may in that case prefer to deal with a seller in Brazil or elsewhere who can guarantee supply.” This is why the FSFW is focusing on enhancing productivity at the farmer level and creating new markets through the CAT.

    At a demonstration farm on the outskirts of Lilongwe the CAT offers a platform for private sector partners to showcase technologies to help farmers optimize their operations.

    Strengthening Skills, Raising Productivity and Creating New Markets

    The CAT aims to boost agricultural productivity through science, technology and innovation while helping innovators turn their ideas into sustainable agribusinesses to create new markets for the alternative commodities produced by smallholders. At a demonstration farm on the outskirts of Lilongwe, the organization offers a platform for a wide range of private sector partners to showcase technologies to help farmers optimize their operations.

    Alongside technologies such as irrigation and ground sensors, the farm features different varieties of maize, groundnut, soya beans, rice and sunflower, among other crops. It also works with agronomists to transfer knowledge: What happens if you plant 10 cm apart or practice double-row planting? What happens if you tweak the amount of fertilizer? According to CAT Executive Director Macleod Nkhoma, such demonstration plots are an effective way to disseminate information to smallholder farmers and promote the adoption of technology, especially in a country with low literacy rates like Malawi.

    In addition to its work on the farm, the CAT helps agricultural entrepreneurs with skills that enable them to access finance and grow their agribusinesses while providing markets to smallholder farmers. “Banks tend to be wary of unstructured markets,” says Macleod. “They view those value chains as very risky.” By supporting the development of these agribusinesses, the CAT helps them to become bankable.

    Already, the center has supported several agricultural ventures, including a project by Hortinet that seeks to reinvigorate Malawi’s dormant banana business through tissue culture (see “From Imports to Orchards”) and an initiative by JAT Investments, which aims to replace the button mushrooms that are currently imported into Malawi with domestically cultivated varieties (see “Fungi Fever“).

    The CAT is helping Hortinet to expand its farmer base from 200 to 700 contracted growers. “Without CAT’s support, we would not have had the capacity to supply that many growers with our banana plantlets,” says Hortinet Executive Director Frank Washoni. JAT Investments benefited from CAT assistance in procuring seeds (spawn) and infrastructure in support of mushroom production. “The CAT helped us procure seed, infrastructure and training, allowing us to grow our growers’ network from two to seven farmers club.” says JAT Investments Operations Director Temwani Gunda. “It we had to work on our own, it would have taken much longer.”

    In terms of weight, Alliance One Tobacco Malawi’s contracted farmers already produce four times more food than tobacco.

    The Tone at the Top

    To live up to their potential, the nontobacco crops will also need better policy frameworks. According to MwAPATA Executive Director William Chadza, export bans and foreign exchange quota currently disincentivize production. “Farmers are often unable to access hard currency to import agricultural inputs in time for the growing season,” he says. In addition, some government market interventions, frequent policy reversals and the unpredictable business environment limit private investments in the agricultural sector. Contradictory policies relating to land and crops present a hurdle as well, according to Chadza.

    Encouragingly, Malawi’s leadership increasingly appreciates the need to broaden Malawi’s economic base. Whereas the government in the past may have been reluctant to acknowledge the changing situation on the global tobacco market, it now appears more cognizant of the new realities. At the opening of the 2022 marketing tobacco season, Malawi President Lazarus Chakwera openly called for a diversification strategy. “The tone at the top is important,” says Nakhumwa. “If the leaders cannot acknowledge that there is a problem and we need to pivot, stakeholders will not rally behind you.”

    Perhaps surprisingly to some, diversification has also been embraced by the tobacco industry. LLTC is supporting growers with certified food crop seeds grown on company farms in the Kasungu district while researching and developing other food crops for exports. It has collaborated with Feed the Future USAID and will be rolling out low-tech irrigation systems to boost productivity. AOTM has made a big bet on groundnuts (see “A Gamble on Goobers”), helping its contracted farmers increase yields and quality with improved varieties, farming equipment and agronomic advice. In March 2022, the company opened a groundnut processing facility in Lilongwe with the capacity to process 50,000 tons per year.

    It took us more than 50 years to develop the tobacco industry to where it is now,” he says. “There is no way other crops will all of a sudden replace tobacco.

    The merchants’ investments in productivity, meanwhile, have enabled tobacco farmers to double their yields, allowing them to produce the same volumes of leaf on fewer hectares and release land for food and other cash crops. Tobacco industry leaders see no contradiction between their support for nontobacco crops and their primary business, arguing that farmer livelihood sustainability is in their interest. “Diversification makes sense,” says Simon Peverelle, managing director of AOTM. In terms of weight, he points out, the company’s contracted farmers already produce four times more food than tobacco.

    But even with government and industry behind diversification, it will take time for Malawi to overcome its heavy reliance on tobacco. Tobacco Commission CEO Joseph Malunga believes the golden leaf will remain a major crop in Malawi for years to come. “It took us more than 50 years to develop the tobacco industry to where it is now,” he says. “There is no way other crops will all of a sudden replace tobacco.”

    Nonetheless, Malunga acknowledges that Malawi needs to spread its eggs over more than one basket. “It is dangerous for us as a country to rely on one thing because if something goes wrong, you are definitely in trouble,” he says. Rather than looking for commodities to replace tobacco, however, Malunga urges Malawi to promote crops that work alongside it, just like the leaf merchants have been integrating food crops into their tobacco operations.

    Malawi has a long way to go, but through the combination of government, industry and nonprofit initiatives currently underway, it should be able to gradually develop a more diverse economy with multiple crops and livestock generating income, so that a bad season in one sector won’t automatically reverberate across the entire country. The stakes are high, witnessed by the economic difficulties in the wake of last year’s short tobacco crop. Success will mean not only greater food security but also more hard currency to import the items that Malawi cannot produce at home. With luck, it may even boost tourism, as the country’s struggling hospitality sector will be able to stock more of the items its foreign customers expect.

  • Fungi Fever

    Fungi Fever

    Photo: Volodymyr Herasymov

    Mushrooms sprout new opportunities for Malawi

    As Malawi seeks to diversify its economy, button mushrooms are emerging as one of the promising alternatives. Not only are the fungi popular among Malawians, who like to eat them as pizza toppings and in other foods, the country’s climate and growing conditions are also conducive to its production. To date, domestic production has been minimal, however. In the 1980s, a government research station cultivated limited numbers, but the organization failed to invest in farmer training. Over time, domestic production fell by the wayside. Today, Malawi imports 92 percent of its button mushrooms from South Africa.

    Lilongwe-based JAT Investments seeks to change that by promoting domestic cultivation. According to founder and Managing Director Temwani Gunda, mushrooms offer many advantages to the farmer. For starters, they require less land than other crops. “You can grow them in a small shed,” she says, adding that this also protects them to a degree from the impacts of climate change.

    The labor, meanwhile, is easy compared with tobacco. “You don’t need to go into the fields and be exposed to the elements,” says Gunda. “This means it is an inclusive commodity; even old people manage them.” Selling for approximately MKW10,000 ($9.75) per kilogram, mushrooms also offer attractive yields. A shed of 3.5 meters by 5 meters can produce 250 kg of mushrooms. One growing cycle takes about two months, allowing farmers in Malawi to grow three times per year. “And that’s the production from just one shed,” says Gunda.

    Farmers venturing into mushrooms should also have no trouble selling them. A consultant hired by JAT Investments estimated domestic demand at between 70 tons and 75 tons.

    Farmers venturing into mushrooms should also have no trouble selling them. A consultant hired by JAT Investments estimated domestic demand at between 70 tons and 75 tons.

    The greatest challenge for Malawi mushroom producers is seed (spawn). Because there is no domestic production, it must be imported from South Africa or elsewhere. This adds not only cost and time but also risk—if the shipper does not properly control the temperature, the seed won’t germinate.

    With the help of the Centre for Agricultural Transformation (CAT), JAT Investments expanded its farmer base from two to seven farmer “clubs,” each of which contains between 10 and 15 mushroom growers. The CAT also assisted with seed procurement, infrastructure and farmer training, allowing the number of farmers to grow at a much faster pace than it could have managed otherwise.

    According to Gunda, growers, including many tobacco farmers, have been lining up to join the project—and they appear to have been pleased with the performance of the fungi. “Just one crop of mushroom allowed me to pay school fees and buy fertilizer for my maize,” says one JAT grower. A colleague lauds the fact that, unlike tobacco, mushrooms are good for health and don’t require him to chop down trees.—T.T.

  • From Imports to Orchards

    From Imports to Orchards

    Photos: Taco Tuinstra

    Rebuilding the banana value chain

    Until the late 1990s, bananas were big business in Malawi. The industry employed between 2 million and 3 million people and completely satisfied domestic demand. But then a nasty plant virus hit. Banana bunchy top virus (BBTV) wiped out production, forcing many former Malawi banana farmers to find alternative livelihoods. Today, the country relies almost entirely on imports. More than 90 percent of bananas consumed in Malawi are now purchased in Tanzania and Mozambique, which demand to be paid in precious foreign currency.

    Supported by the Centre for Agricultural Transformation (CAT), Lilongwe-based Hortinet is working to reestablish banana production in Malawi. Through its efforts, it aims to create employment, reduce imports and offer Malawi an additional source of income while diversifying the country’s economy and reducing its heavy reliance on tobacco exports.

    Bananas are a popular food in Malawi, so there is opportunity for import substitution, according to Frank Washoni, executive director of Hortinet. “Currently, we are exporting jobs,” he says. “This is something our smallholders could be doing if they get the appropriate support.”

    The strategy to deal with BBTV requires banana growers to uproot and burn their infected bananas and replace them with disease-free imported planting materials. The biggest challenge has been accessing clean planting materials. Until recently, there were no proper banana seed systems in Malawi. Because the existing crop strand had outlived its economic lifespan, there were no proper systems to supply banana growers with clean planting materials to reestablish their orchards.

    To address this problem, Hortinet in 2019 established Malawi’s first commercial banana tissue culture lab, allowing it to produce large quantities of planting materials in a short time. Hortinet gives plantlets to smallholder growers, negotiates production contracts and provides extension services. “At the end of the season, we buy the product—banana fruit—for either distribution or value addition,” says Washoni. Among other things, bananas can be used to make flour and chips.

    However, while Hortinet has the experience and technology, it lacked the means to scale up its out-grower project and supply the desired 700 farmers. So the CAT, as part of a five-year project, helps Hortinet train potential banana growers at its smart farm. The idea is that, after five years, Hortinet will have sufficiently grown to self-finance its continued expansion to more smallholder farmers.

    Washoni believes the potential domestic market is considerable. “According to the ministry of agriculture, we lost more than 25,000 hectares representing at least 10 metric tons of bananas each,” he says. “Today, we are importing 20,000 tons per year, supporting only the urban areas—so there is still a big deficit.”

    Hortinet is determined to make a dent in that deficit. By the end of next year, it wants to distribute at least 1 million plantlets and establish a minimum of 500 ha of banana production with its contracted smallholders. With a plan to add 500 ha each year, Hortinet will have supported the establishment of 2,000 ha by the end of four years.

    Washoni views bananas as a good opportunity for farmers looking to diversify. At the CAT smart farm, Hortinet demonstrates how profitable the fruit can be compared to other crops. While the initial payback period is longer than for tobacco, bananas offer multiple returns each season. “Once in the ground, you might harvest on a quarterly basis,” says Washoni. At 15 tons per acre, the potential yield per unit of area is also high. And other than water, bananas require few inputs. Farmers can get away with organic manure and limited amounts of inorganic fertilizer. What’s more, bananas require relatively little land. “Even on a plot of only 20 [meters] by 20 meters, it might make economic sense for the farmer to put in an orchard,” says Washoni.

    The next step will be to establish a structured market. Unlike tobacco, which has multiple players, a dedicated regulator and a well-developed system for selling and buying, there is no comparable infrastructure for bananas in Malawi. According to Washoni, it’s a work in progress. “Once we hit a critical mass, we will need an organized market,” he says. Right now, our priority is to get production going.”—T.T.