The Great Wall Cigar Factory held its sixth cigar festival in Shifang, China, Nov 5-8.
Nearly 600 guests gathered in Shifang to experience the cigar culture and lifestyle in the “Hometown of China Cigars.” At the same time, the event was broadcast live, connecting the main venue to branch venues in more than 100 cities across the country, and nearly 10,000 people watched it simultaneously. The event was also broadcast live online on social media, where it attracted 23,000 participants.
Guests of honor included Cuba’s ambassador to China, Carlos Miguel Pereira, and Briunny Garabito Segura, the ambassador of the Dominican Republic to China.
To commemorate the Chinese Zodiac Year of the Ox in 2021, Great Wall Cigar released two limited edition cigars, Great Wall Chinese Zodiac Limited Edition Year of the Ox and Great Wall Collector’s Edition Year of the Ox. The Chinese Zodiac Limited Edition is limited to 5,000 boxes and the Collector’s Edition is limited to 40 boxes.
During the event, Alibaba Group released a blockchain production traceability system jointly developed with Great Wall Cigar. Consumers can scan the identification mark on the cigar box to understand the detailed information of each step of the cigar production from tobacco leaf to finished product.
Located in the northwestern part of Sichuan Province, Shifang has cultivated cigar tobacco for more than 400 years. Founded in 1918, Great Wall Cigar is the largest cigar manufacturer and only pipe tobacco manufacturer in China.