Tag: holograms

  • API invests in foil and film

    API invests in foil and film

    Brand enhancement specialist API has increased its holographic foil and film manufacturing capabilities after completing a recent £500,000 ($650,000) investment at its Livingston facility in Scotland.

    The program followed the sale of its security holographic business in 2016 and was part of a large investment that has seen the Livingston site gain new capabilities in holographics and embossing, while also creating new jobs at the plant.

    Completed ahead of schedule, Livingston is now the key holographic manufacturing site in Europe for API, providing packaging customers with world-leading decorative holographic foils and films from three separate coating lines and a seamless embosser.

    “The addition of holography to our manufacturing has built naturally on our existing hot and cold foiling capabilities as well as broadening our product scope,” explains Colin Boyd, general manager at API Livingston. “This has enabled us to offer our customers a seamless transition during our development program and now provide an extended packaging product offer.”

    Since the development, the Livingston site has also been focusing on lead-times and best practice in order to ensure it meets the demanding standards of quality and technical knowledge across its existing and new holographic products.

    In addition, the increased capability has been an opportunity for the existing workforce to gain new skills, manufacturing foil and laminate products across the API portfolio.

    “API has a world-class offering of laminates, foils and holographics for enhancing our customers’ brands and packaging,” said Dino Kiriakopoulos, CEO of the API Group. “The development of Livingston for the production of decorative holographic foils and films—all completed ahead of schedule—ensures  maximum synergies across our product range so that we can deliver the innovative packaging products our customers demand.”

  • IMHA urges brand protection

    The trade body representing the global hologram industry is urging organisations to review and if necessary redouble their brand protection and authentication strategies to stem the “hemorrhage” of counterfeit goods flowing out of china.

    That’s the stark message from the International Hologram Manufacturers Association (IHMA) which was commenting on a new UN report that says a staggering 75 percent of all the fake goods seized worldwide between 2008 and 2010 came from China.

    According to the UN Office on Drugs and Crime (UNODCO), these counterfeit goods make up almost 2 percent of global trade while organized crime groups, who deal in fake goods and drugs among other items, are pocketing $90 billion annually across the Far East region.

    The Transnational Organised Crime in East Asia and the Pacific: A Threat Assessment is the most comprehensive study yet on the subject.

    The report is a sobering reminder that the war on counterfeiting is far from over, says the IHMA, and will be a wake-up call for those desperate to protect brands and profits not only in the Far East but worldwide.