Nigeria could become a hub for Tobacco Harm Reduction (THR) product development and export, supporting economic diversification and public health, says Professor Nnanyelugo Martin Ike‑Muonso of ValueFronteira Ltd., stressing that a balanced regulatory framework would protect minors, ensure product quality, and promote responsible marketing, unlocking both health and economic benefits for the country.
In Nigeria, the 2015 Tobacco Control Act regulates traditional tobacco but does not cover alternative nicotine products, creating regulatory gaps that allow illicit trade and hinder public health progress. Ike‑Muonso argues that structured THR regulation could boost MSME entrepreneurship, generate tax revenue, and expand Nigeria’s non-oil industrial base, while aligning the country with global best practices.
Ike‑Muonso points to global evidence that shows THR strategies have driven record declines in smoking rates in countries such as the UK, New Zealand, Japan, and Norway. Adult smoking in the UK dropped to 12.9% in 2022, while Norway’s daily smoking rate fell to 7% in 2023, largely due to regulated alternative nicotine products.