Tag: Imperial Brands

Imperial Releases Full-Year Results

Imperial Brands has released its full-year results for the year ended Sept. 30, 2024.
The company’s net revenue was up 4.6 percent from tobacco and next-generation products. It saw aggregate market share gains in its five priority markets with four out of five markets in share growth.
Next-generation product net revenue was up 26 percent with growth from all three regions and improved gross margins. Growth at Logista reflected strong tobacco pricing and benefits of prior-year acquisitions.
Adjusted earnings per share were up 10.9 percent, driven by profit growth and share count reduction. Reported earnings per share were up 19.1 percent.
The company saw a free cash flow of £2.4 billion.
Capital returns of approximately £2.8 billion are underway for full-year 2025 with £1.25 billion buyback and full-year 2024 dividend up 4.5 percent.
“As we enter the final year of our current strategy, the investment we have made in consumer capabilities, cultural transformation and agile ways of working has supported another year of accelerated financial delivery and growing capital returns,” said Stefan Bomhard, CEO. “These results demonstrate how we are fulfilling our role as an effective challenger for the industry, able to deliver consistently against operational and financial expectations.
“In tobacco, investment in our brands and sales force initiatives have delivered aggregate market share gains across our five priority markets while delivering strong pricing. This was supported by an encouraging stabilization in German market share for the first time under our strategy.
“In next-generation products (NGP), we continue to build scale across our footprint with net revenues up 26.4 percent at constant currency driven by growth from all three regions and market share growth in all three categories. Our partnership approach to product innovation has enabled us to launch new products across all three categories during the year. This included our successful entry to the fast-growing modern oral category in the U.S. with our brand Zone.
“Our operational delivery coupled with consistently strong cash flow generation has supported enhanced shareholder returns with increases to both our ordinary dividend and share buyback. We are on track to deliver five-year capital returns of c. £10 billion, representing 67 percent of our market capitalization in January 2021 when we launched our strategy. We look forward to presenting the next phase of our strategy at a Capital Markets Day on 26 March 2025.”
November 20, 2024
Imperial Reports Trading In Line with Expectations

Photo: Igor Golovnyev
Imperial Brands reported trading in line with expectations for fiscal 2024.
“We are pleased to report another year of operational and financial delivery against our five-year strategy to transform the business,” the company wrote on its website ahead of the Nov. 19 announcement of its annual results.
“At constant currency, we are on track to deliver in line with our full-year guidance with an acceleration in tobacco and NGP [next-generation products] net revenue growth versus last year and group adjusted operating profit growth close to the middle of our mid-single digit range.
“Constant currency tobacco and NGP net revenue growth has strengthened over the same period last year underpinned by strong combustibles pricing and further growth in our NGP business. Our investment activities in our five priority markets continue to deliver stable aggregate market share with gains in the U.S., Spain and Australia, broadly offsetting declines in Germany and the U.K.
These results are consistent with our medium-term objective to hold or grow aggregate share across these markets. At the same time, we have delivered strong pricing, while industry volume pressures have eased across the majority of our wider market footprint.”
Imperial Brands expects NGP net revenue to grow in the range of 20-30 percent at constant currency, with increases across all three regions as we build scale in our existing footprint. “Our results this year have benefited from the launch of innovative products with new formats under the Blu brand, new iSenzia non-tobacco heat sticks and new flavors in the modern oral segment,” the company wrote. “Our entry in the U.S. oral nicotine category with the launch of the Zone range of pouches has been well received and supported a stronger NGP performance in our U.S. business.”
Imperial Brands’ constant currency group adjusted operating profit growth improved in the second half of the year driven by strong results across all three regions, including the group’s Africa, Asia, Australasia and Central & Eastern Europe region where shipment timings in the Middle East affecting the first half have now been resolved.
“Our profit performance also reflects reduced NGP operating losses as we build scale while continuing to invest in line with our plans,” Imperial wrote. “Group adjusted operating profit has benefited from growth at Logista, the Spanish-based distribution business in which we have a 50.01 percent stake.”
Along with its trading update, Imperial Brands announced a further £1.25 billion ($1.64 billion) share buyback, which it expects to complete before Oct. 29, 2025. This represents approximately 7 percent of the current share capital and is a 13.6 percent increase on the 2024 share buyback of £1.1 billion. The company says it is on track to deliver total share buyback returns of £3.35 billion since we started the buyback program in 2022.
October 8, 2024
Imperial Sued Over Zone Trademark

Photo: Olivier Le Moal
2ONE Labs and Performance Plus Marketing have filed both a trademark infringement lawsuit and a preliminary injunction against Imperial Brand subsidiaries Zone nicotine pouch trademark.
The suit alleges that Imperial’s Zone products willfully infringe the 2ONE nicotine pouch brand. In addition to seeking an award for damages, 2ONE is also seeking cancellation of Imperial’s Zone mark.
According to the plaintiffs, the 2ONE brand has been continuously marketed and sold to adult consumers through thousands of U.S. convenience chain and independent grocery and smoke shop stores for the last five years.
The suit alleges Imperial Brands made false statements by claiming a significantly earlier use of their mark in commerce than had occurred. The suit further alleges the false statements allowed Zone to be granted a fraudulent mark.
“We have experienced numerous instances of consumer confusion since Imperial launched its Zone brand in 2024 and we intend to vigorously fight this type of blatant infringement, no matter how big the corporate bully,” said 2ONE Labs founder and partner Vincent Schuman in a statement.
The case is before the U.S. District Court for the Central District of California.
October 8, 2024
Imperial: Strongest Growth in Decade

Photo: Casimirokt | Dreamstime.com
Price hikes and growing demand for cigarette alternatives boosted Imperial Brands’ half-year results.
Adjusted operating profit for the six months that ended March 31 increased 2.8 percent in constant currency to £1.67 billion. Adjusted tobacco and next-generation product (NGP) revenue was £3.64 billion, also up 2.8 percent over the comparable 2023 period.
Sales of Imperial’s NGP brands, which include Pulze heated tobacco and Blu e-cigarettes, grew by 16.8 percent.
After years of slow growth and market share losses, Imperial outlined a turnaround plan in 2021 focusing on its five top markets and beefing up investments in NGPs, which are deemed less harmful to health. That strategy is paying off, according to Imperial Brands CEO Stefan Bomhard.
“Investment in consumer capabilities, more agile ways of working and further progress with our performance culture have made Imperial Brands a stronger business better able to deliver an acceleration in financial delivery,” said Bomhard in a statement. “This is demonstrated in the first half with the strongest organic top-line growth in more than 10 years, amid a challenging external environment.
“In tobacco, stronger brands and improved sales execution have enabled us both to consolidate the market share gains in our priority markets achieved in recent years and to deliver a strong price mix of 8.6 percent.
“In next generation products, we are steadily building scale within our footprint and these efforts have resulted in net revenue growth of 16.8 percent on a constant currency basis. In the past six months, we have launched new products in all categories, including our entry into the U.S. oral nicotine market with the new Zone brand. Our improved innovation capabilities, which now include three ‘Sense Hubs’ in Liverpool, Hamburg and Shenzhen, mean we are well set up to adapt to changing consumer preferences and regulatory requirements.
“Pricing actions in tobacco taken in the first half and good momentum in NGP gives us confidence in our ability to deliver full-year results in line with our guidance.”
The company said its turnaround plan would result in further improvement to adjusted operating profit growth, supporting mid-single-digit percentage constant currency compound annual growth rate over the final two fiscal years of the plan.
May 15, 2024
Imperial on Track to Meet Guidance

Photo: Igor Golovnyev
Imperial Brands continues to make progress toward its five-year strategy to transform the business and remains confident it will deliver the full-year accelerated adjusted operating profit growth in line with its previously stated medium-term guidance, the company wrote in a press release.
For the full year, on a constant currency basis, tobacco and next-generation product (NGP) Imperial Brands expects net revenue to grow at a low single-digit rate with group adjusted operating profit growing at a rate close to the middle of the company’s mid-single-digit range.
Constant currency tobacco and NGP net revenue growth has strengthened over the same period last year underpinned by strong combustibles pricing and growth in the company’s NGP business. In combustibles, focused investment in Imperial’s five priority markets continues to support resilient aggregate market share with gains in the U.S., Spain and Australia, broadly offsetting declines in Germany and the U.K. These results are consistent with Imperial’s medium-term objective to hold or grow aggregate share across these markets. At the same time, Imperial says it has delivered strong pricing, more than offsetting wider industry volume pressures in certain markets.
The company expects NGP first-half net revenues to grow in the mid-teens to high-teens at constant currency. Imperial is now present in more than 20 European markets and the U.S., and in the first half, Imperial launched innovative products in all three categories, including new single-use formats under the Blu brand, new iSenzia nontobacco heat sticks and entry in the U.S. oral nicotine category with the Zone range of pouches.
The company projects growth in first-half group adjusted operating profit to be at low single digits on a constant currency basis, reflecting the anticipated second-half weighting of performance. In the first half, constant currency tobacco adjusted operating profit will be ahead of last year with good performances in Europe and Americas more than offsetting a softer performance in the AAACE region, which benefited from a very strong comparator period.
Imperial says it is also improving its NGP gross margins as it builds scale and is reducing NGP operating losses alongside continued investment in line with the company’s plans. First-half group adjusted operating profit has also benefited from growth in distribution, reflecting performance at Logista, the Spanish-based distribution business in which Imperial has a 50.1 percent stake.
The interim results for the six months ended March 31, 2024, will be announced on May 15, 2024.
April 9, 2024
Mapping Milestones

Photo: Imperial Brands
Three years into its five-year strategy, Imperial Brands reports progress on multiple fronts.
By George Gay
The U.K. government looks set to ban outright the sale of disposable vapes largely on the grounds that these products, which can be bought with a relatively modest outlay, are said to appeal to those under the age of 18. Currently, arguments are raging around this issue, but no matter on what side of the fence you sit, it cannot be denied that there is something less than coherent about the reasoning behind the proposed ban because it is already illegal in the U.K. to sell vapes to those under 18. The legal position in respect of disposable vapes and the underaged will not change because of the ban, though it will in respect of the rest of the population, so the argument that the proposal is aimed at protecting the underaged does not stand up to scrutiny.
It is odd, too, that another, more reasoned argument against disposable vapes—that their disposal, whether careless or authorized, is too environmentally damaging—seems to be of only secondary concern to the government. But it is of concern, and some industry players are taking steps to address at least some of the issues raised.
In its 2023 annual report, Imperial Brands said that it had launched its Blu Bar disposable vape brand in 11 European markets, so I took the opportunity of asking it for its views on these products. “We have long called for action to prevent the deliberate marketing of vaping products to young people,” Imperial said in an emailed reply. “It is important, however, that new restrictions do not compromise the ability of vaping products to transition adult smokers away from combustible cigarettes.
“Disposable vapes are currently used by more than half of adult vapers in the U.K., and a ban threatens to undermine the country’s significant progress to reduce smoking. There’s also a risk it will fuel the illegal trade of unregulated products, already a sizeable problem for enforcement authorities.
“We recognize the sustainability challenges associated with disposable products. We have been working hard to address this in our portfolio and have just launched a new version of Blu Bar (Blu Bar 1000) in the U.K. (other European markets to follow) with a removable battery.”
The use of a removable battery is presumably an important step in disposable vape design because it makes the dismantling of used products in qualified waste disposal facilities safer and more efficient, and therefore more likely to happen. It doesn’t, I guess, address the important question of the number of batteries being used and disposed of across the country, but then this can be partially addressed by increasing the number of puffs that products deliver. In any case, apparently, at Imperial, this is not the end of the story. “Expect to see more innovation—all built on our consumer insights—from us later this year,” Imperial added.
The reference to consumer insights harks back three years to the launch of Imperial’s five-year strategy to transform itself into what it describes as a consumer-led challenger business. As part of this strategy, it set up in 2021 a Global Consumer Office, and it now has two Sense Hubs at which it interacts with consumers to understand their expectations. “We are placing the consumer at the center of our decision-making by building our capabilities in consumer insights, portfolio and brand management, innovation, and through our portfolio of next-generation products (NGPs),” Imperial said.
This is all well and good, but I had to admit that I was less than certain what was meant by a “challenger business” and what you had to do to qualify as such a business. “We are the smallest of the global businesses in our industry, and that means to succeed over the long term, we need to be a strong challenger,” Imperial said. “Being a challenger is about having the best understanding of our consumers and their choices. It is about having simple and efficient operations that enable us to be agile. It’s about building a culture where our people can perform their best work.
“To give an example: We have had a disciplined, challenger approach to NGP market entry. We have launched products only in markets where the category (vaping, heated tobacco and/or modern oral) is a big proportion of overall nicotine consumption—and where we have strong existing routes to market.”
The reference to a disciplined approach to NGP is not just managerial speak. In fact, as part of its five-year strategy, Imperial put in place the means not only to revive its combustible business but to reboot its NGP business completely. In its 2023 report, it describes how, during fiscal years 2021 and 2022, it first refocused the business by withdrawing from several markets, such as the heated-tobacco market in Japan, which it decided did not fit its challenger criteria. Presumably, withdrawing from Japan’s heated-tobacco market must have taken considerable thought and discipline.
Having refocused, it then began a test-and-learn process introducing new products in pilot markets, closely studying reaction from consumers and customers, before scaling up.
Which brings us to the 2023 financial year. “For our potentially reduced-harm business, this has been an important year, with product innovation and targeted market launches translating into accelerated revenue growth,” Imperial says in its report. “Following the introduction of new propositions in vape, heated tobacco and oral nicotine, we now have credible offerings in all three major categories. And consumers can now buy our NGP in more than 20 European markets as well as the United States.
“This operational acceleration has translated into revenue growth of 26.4 percent globally, and 40.4 percent in Europe, where we have been focusing our investment.”
Not everything has gone to plan, however. The U.S. Food and Drug Administration on Feb. 5 issued marketing denial orders to Imperial subsidiary Fontem U.S. for four Blu disposable and one Myblu brand of e-cigarettes, which means that these products may not be marketed or distributed in the U.S. While this and a previous failed attempt to get Imperial Brands through the FDA’s premarket tobacco product application (PMTA) process has been costly and is no doubt frustrating, it is not altogether surprising. The Fontem application joins those of many other companies that have come to grief against the gates of the FDA. “After reviewing the company’s PMTAs, FDA determined that the applications lacked sufficient evidence to demonstrate that permitting marketing of the products would be appropriate for the protection of the public health, which is the standard legally required by the 2009 Family Smoking Prevention and Tobacco Control Act,” the agency said in announcing its decision. It might have added, “No pasaran!”
The list of Imperial’s main NGP markets seems to support the company’s claim to have launched products only in markets where vaping, heated tobacco and/or modern oral is a big proportion of overall nicotine consumption and where it already had strong existing routes to market. Its main vapor product markets are, in alphabetical order, Belgium, the Canaries, the Czech Republic, France, Germany, Greece, Ireland, Italy, Portugal, Spain, the U.K. and the U.S. In heated tobacco, they are Bulgaria, the Czech Republic, Greece, Hungary, Italy, Poland and Portugal. And in modern oral, they are Austria, Denmark, Estonia, Iceland, Norway and Sweden.
Of course, while these lists look reasonably impressive following a major reboot, on the global stage, Imperial is smaller than its three main rivals, so it has developed a partnership approach to innovation. “This is exemplified by our three new innovation centers,” Imperial says in its report. “Our Sense Hubs in Liverpool and Hamburg bring together our own development teams with third-party partners and our consumers. Our Shenzhen site enables us to get closer to our supply chain partners.
“Our new way of working has halved the time from initial concept to market launch and increased our capacity to work simultaneously on multiple projects. This is particularly important because of the need for us to take a multi-category approach, reflecting the way different markets are evolving different NGP preferences because of local culture and regulatory environments.”
Although much progress has been made, these are early days yet in respect of the NGP side of the business, as Imperial readily admits. For instance, while its 2023 report included tobacco (cigarettes, RYO, cigars and snus) volumes, it gives no NGP volumes. When asked about this, Imperial said that NGP volumes had not been large enough to justify reporting. “But as the success of the reboot grows, this is something we’re keeping under review,” it said. “We do report on NGP revenue by region.”
Fair enough. One thing that did seem odd to me, admittedly not someone trained in management of any kind, was that in its 2023 report, Imperial announced a £1.1 billion ($1.39 billion) share buyback scheme for 2024, up from a £1 billion scheme in 2023. Why, I wanted to know, was the money not invested in the business—perhaps in the company’s nascent NGP products?
The answer was that Imperial was already delivering on its four priorities for the use of capital, namely: invest behind new strategy to support sustainable growth; maintain a strong and efficient balance sheet; a progressive dividend policy growing annually, taking into account underlying business performance; and surplus capital returns to shareholders.
“We remain fully committed to investing in the business,” the company wrote. “It is the priority for capital, and we have been stepping up investment in NGP rollouts. But our NGP plan is targeted behind specific markets and products based on the market data and consumer insight.”
George Gay is Tobacco Reporter’s European editor, but his territory spans the globe. Based in London, George has covered the tobacco industry since 1982, initially for a U.K.-based publication and since 2004 for Tobacco Reporter. George’s understanding of industry issues, combined with his keen sense of observation and dry wit, have earned him a loyal following among Tobacco Reporter’s readers.

April 1, 2024
Imperial Adds Hamilton as Non-Exec. Director

Image: Mariakray
Julie Hamilton will join the board of Imperial Brands as a non-executive director upon conclusion of the company’s annual general meeting on Jan. 31, 2024.
Hamilton, who was chief commercial and global sales officer at Diageo until August 2023, has over 30 years’ experience in marketing, strategy and digital transformation. Prior to Diageo, she spent 25 years at the Coca-Cola Co. where she held a range of leadership positions, including chief customer and commercial leadership officer.
“Julie is an experienced global leader who brings deep knowledge of delivering commercial change in multinational consumer businesses,” said Imperial Brands Chair Thérèse Esperdy in a statement. “Her understanding of digital transformation and global brands will be invaluable to the board as it continues to oversee Imperial’s strategy and transformation.”
Hamilton will also join the People and Governance Committee upon appointment.
January 19, 2024
Imperial Calls for Better Targeted Regulation

Photo: Casimirokt | Dreamstime.com
Imperial Brands has called for a ban on vapes that are deliberately marketed to young people. In its response to the U.K. government’s consultation on “creating a smoke-free generation and tackling youth vaping,” the company argued for stronger enforcement of existing regulation.
Among other provisions, the government’s plan includes a provision that would make it illegal for anyone born on or after Jan. 1, 2009, to ever legally buy cigarettes, and a ban on disposable vapes.
“As the owner of the blu vape brand, we share the government’s concerns about the rise in youth vaping and call for a reform of vape flavor names and a ban on packaging that deliberately appeals to under-18s,” Imperial Brands wrote on its website.
However, Imperial also noted that vaping has played a key role in reducing U.K. smoking levels to the lowest on record, referring to Public Health England’s finding that e-cigarettes are around 95 percent less harmful than normal cigarettes.
“If a ban on disposable vapes is introduced—which more than half of adult vapers use—it could easily drive some nicotine users to return to cigarette smoking and reverse the positive downward trend,” Imperial wrote.
The proposed generational tobacco ban, meanwhile, would be unworkable and unenforceable, according to the company. “The prohibition of tobacco products won’t deter tobacco users from smoking; rather, it will increase the already flourishing illicit trade—as was the case in South Africa when the government outlawed the sale of tobacco products during Covid—and lead to a decline in government revenues. Last year, receipts from tobacco duty contributed £10 billion [$12.52 billion] to the public purse,” Imperial wrote.
“The government’s intention to put the U.K. on a path to a smoke-free future is one we all share; however, a generational smoking ban, coupled with a ban on disposable vapes, risks undermining the country’s progress,” said Oliver Kutz, general manager U.K. and Ireland at Imperial Brands.
“It is clear that prohibition does not reduce tobacco consumption; rather, it creates an illicit market, fuels organized crime and presents a real danger to retailers. Removing disposable vapes, the most widely used harm reduction alternative in the U.K., at the same time as prohibiting legitimate tobacco sales is illogical and counterproductive.
“If the U.K. wants to continue on its journey to reduce smoking whilst preventing the rise of youth vaping, greater enforcement of the current regulations at the point of sale is imperative. The introduction of a retailer licensing scheme, alongside Fixed Penalty Notices for breaches, would deter retailers from selling to under-18s, ensuring a crackdown on youth vaping that does not risk existing vapers reverting to smoking.”
December 13, 2023
On a Roll

image: Miquel y Costas
Driven by cost considerations and growing environmental awareness, do-it-yourself cigarette papers continue to gain popularity.
By Stefanie Rossel
Traditionally, roll-your-own (RYO) products thrive in difficult economic periods, and for the time being, it appears, the challenges won’t cease. As the Covid-19 pandemic ebbed, the world was shaken by war in Ukraine, worsening inflation and cost-of-living crises in many countries. Since October, global stability and confidence has been further eroded by the war between Israel and Hamas.
The economic slump means that many consumers are coping with lower disposable incomes. Among smokers, such a development often encourages a shift from factory-made cigarettes to more affordable RYO or make-your-own (MYO) products.
Market research companies are hence upbeat about the rolling papers market. Future Market Insights (FMI), for example, expects the value of the global cigarette paper market to grow from $714 million in 2023 to $1.19 billion by 2033, registering a compound annual growth rate (CAGR) of 5.2 percent during that period. “The rising popularity of smoking rolled cigarettes along with an increasing number of states legalizing recreational cannabis are the key factors expected to augment the demand for rolling papers,” the report states. The U.S., where 24 states permit recreational cannabis use, accounts for 16.9 percent of the global rolling papers market.
In emerging economies, meanwhile, growing demand for rolling tobacco is creating opportunities for manufacturers to expand their footprints in untapped markets, FMI writes. In some of these countries, restrictions on reduced-risk products also play a role. India, for instance, which banned vape products in 2019, is predicted to witness a CAGR of 6.9 percent in sales of rolling papers through 2033.

Adult smokers increasingly seek all-in-one packaging solutions, rather than making multiple separate purchases.
Jose Rubiralta, global manager, Rizla
Careful Navigation Needed
The global rolling papers market is dominated by several large players. Lately, however, smaller entrants to the category have been offering niche or novelty products in terms of sizes, colors and ingredients.
“In general, we see an upward trend in the global market for rolling papers being driven by increasing preference for hand-rolled tobacco due to the value offer they provide compared to factory-made cigarettes as well as the rise in prominence for more environmentally friendly and innovative products,” notes Jose Rubiralta, global manager of Rizla, which is part of Imperial Brands. “For Rizla specifically, the more recent negative global developments mentioned bear limited impact. We are actively expanding our presence in different markets to build on our position as the world’s most iconic rolling paper brand.”
Santiago Sanchez, executive president of France-based Republic Technologies Group, which is best known for its OCB, Zig-Zag and JOB brands, says that the Covid-19 pandemic had boosted his company’s sales. The more recent series of crises has made it difficult to find shipping vessels, however. It has also boosted inflation and caused a scarcity of raw materials. “I usually say that our products sell better during a crisis—and this is what is happening—though I personally regret very much the suffering of so many people in the present wars.”
Republic has been doing well in its core markets. “Besides, we see an opportunity in new markets, mainly on the American continent,” says Sanchez. “This is not yet linked very much to the RYO tobacco expansion but the depenalization of certain substances such as cannabis that were prosecuted until recently.”
For Xavier Garcia, commercial director of the RYO division at Miquel y Costas, the geopolitical challenges pose new hurdles that require careful navigation. “While we celebrate the positive impact of changing consumer habits, we must remain vigilant in the face of geopolitical complexities. The challenges are formidable, but they present opportunities for innovation and strategic adaptation.”
Smoking Paper, Miquel y Costas’ rolling paper brand that will celebrate its 100th anniversary in 2024, currently experiences significant growth in various markets. “The growth of the brand is something transversal and not specific to just a few markets,” says Garcia, who attributes its growing popularity of RYO and MYO products to shortages of affordable cigarettes and higher taxation of factory-made products, among other factors.

We see that consumers ask for new products that are more environmentally friendly.
Santiago Sanchez, executive president, Republic Technologies Group
More Regulatory Hurdles
The next challenge for tobacco-related rolling papers will be regulation, according to Sanchez. “We have the intrusion of the politicians with constant new regulations,” he says. “We will see what happens with the revision of the European Union Tobacco Products Directive and new laws trying to overregulate [the industry] such as [those] trying to have tobacco-free generations and forbidding filters.”
Another challenge comes from the EU Single-Use Plastics Directive (SUPD), which entered into force in 2021 and bans the sale of single-use plastic items such as plates, cutlery, straws and plastic/cotton bud sticks as well as food containers and expanded polystyrene cups. The law exempts cigarette filters but will oblige tobacco manufacturers to cover the costs of consumer awareness-raising measures and extended producer responsibility schemes tackling the cleanup of litter and its subsequent transport and treatment and other issues starting this December.
“While personally I have always been a great defender of the environment, I would have preferred a smoother application of the directive,” he points out. “The commission has not fulfilled its own timetable and now, in November, we still do not know about taxes to be paid next year, especially considering that some will be retroactive to 2023. Once again, the pressure for the smaller manufacturers is enormous and disproportionate.”
Whether driven by regulation or other factors, eco-friendliness is a major trend in rolling papers, according to Rubiralta. “In line with key consumer trends in the broader fast-moving consumer goods industry, there is a growing demand for more environmentally sustainable products,” he says. “As part of our ongoing efforts, we are actively exploring strategies to reduce the impact to the environment. This includes different product and packaging initiatives of Rizla products, amongst other contributions.
“This summer, for example, we have introduced our Natura filter tips as well as our plastic-free tips in selected markets, such as Greece. This is our first plastic-free tips range, made with biodegradable paper, which is a milestone that our team takes great pride in. This complements our recent environmentally friendly paper launches of Rizla Classic, which are unbleached papers, Natura hemp papers and our innovative Rizla Bamboo papers offer, which have received favorable consumer responses.”
Sanchez’s experience is similar. “We see that consumers ask for new products that are more environmentally friendly,” he says. “For centuries, our industry has used flax and hemp as fibers to produce rolling cigarette paper. Different fibers are now in demand, such as bamboo and rice. There is a preference of some people for rice paper, a raw material that was used many years ago to produce paper. With the improvement of paper technology, these fibers were abandoned because of their fragility. Many products still claim to be ‘rice paper,’ although they’re not made of rice. Republic has gone back to the origins, and it is now producing a special blend of rice plus organic hemp paper, which is the only product in the market containing real rice.”
Several months ago, Republic Technologies introduced the first bagged filter paper. The company is also reviewing all its packaging to remove plastic wherever possible. “Most of our boxes are no longer plastic-wrapped but they still can guarantee the freshness of the product,” says Sanchez. “We have never been fans of closing devices such as magnets because we feel it goes against the environmental target, so we have developed a new way to close some of our booklets just with a paper flap.”

While we celebrate the positive impact of changing consumer habits, we must remain vigilant in the face of geopolitical complexities. The challenges are formidable, but they present opportunities for innovation and strategic adaptation.
Xavier Garcia, commercial director, RYO division, Miquel y Costas
Seeking Convenience
In addition to natural papers and innovative materials, demand is also shifting toward larger paper formats and more advanced products, such as thinner papers, according to Rubiralta. Convenience is a big driver as well. “Adult smokers increasingly seek all-in-one packaging solutions, rather than making multiple separate purchases,” he says. “In response, we are placing a strong emphasis on our combi-packs, expanding our product offerings, and ensuring that this product is readily available to our key customers where this format is relevant.” The company launched its combi-packs of papers and paper filters in the U.K. this year.
“Customers are steering the industry toward a future marked by sustainability, exploration of materials and a demand for convenient solutions,” confirms Montse Bonjorn, director of marketing of Miquel y Costas’ RYO division. “At Miquel y Costas, we’re not merely observing these trends; we’re actively shaping the future of smoking experiences in alignment with our customers’ evolving preferences.”
The company recently introduced a range of eco-friendly, biodegradable paper filters. “As part of our commitment to setting new industry standards, we are set to launch Smoking Supreme, a product that transcends the ordinary,” she says. “Crafted with meticulous attention to detail, this new rolling paper is characterized by its feather-light weight of 12 grams and an ultra-soft surface texture—a harmonious blend for a supreme smoking experience.”
In 2021, the company launched Smoking Cones, a collection of pre-rolled cones crafted in a unique spiral design, a layout that requires less paper and glue to manufacture.
Potential for Growth
Cannabis is playing an ever more important role for rolling papers manufacturers. As further legalization of recreational cannabis is expected in the U.S. and Europe, Sanchez expects demand for RYO papers to increase. “We have developed a patented system to infuse CBD in the natural gum used in the papers. These new products are now available under the Roor trademark that the group acquired a few years ago. Moreover, we have developed a new slim paper, including tips with a length of 125 mm, for the cannabis market.”
“While global trends indicate a surge in cannabis-related products, our focus remains on identifying markets with the greatest potential,” Bonjorn explains. “Regions where cannabis legalization or cultural acceptance is on the rise are particularly promising. Latin America, North America and parts of Europe are among the regions showing considerable potential for growth.”
Miquel y Costas is actively navigating the evolving dynamics of the cannabis market. The company, says Garcia, is ready to contribute innovative solutions to cater to the evolving needs of cannabis enthusiasts. “As we anticipate developments, our strategic approach includes identifying markets where the potential for growth aligns with our commitment to quality and innovation,” he says.
Stefanie Rossel is Tobacco Reporter’s editorial contributor. An experienced trade journalist, she combines sharp reporting skills with in-depth knowledge of the tobacco and vapor industries. Prior to joining Tobacco Reporter, Stefanie was editor-in-chief at Tobacco Journal International, where she worked for a decade. Fluent in English, German and French, Stefanie covers tobacco news around the world. She is based in Germany.

December 1, 2023
Revenue and Profits up at Imperial

Photo: Casimirokt | Dreamstime.com
Imperial Brands reported an adjusted operating profit of £3.89 billion ($4.78 billion) for the fiscal year that ended Sept. 30, up 3.9 percent from fiscal 2022 when the impact of foreign exchange fluctuations and Imperial’s exit from Russia were excluded. Adjusted net revenue rose 1.4 percent to £8.01 billion
Imperial CEO Stefan Bomhard expressed satisfaction with the results.
“Three years into Imperial’s transformation, our investments in consumer capabilities, changes to the way we work, and a new performance culture are translating into stronger, more sustainable operational and financial outcomes,” he said in a statement.
“In combustible tobacco, improving brand equity and investment in our salesforce capabilities has led to the third consecutive year of stable or growing aggregate market share in the five priority markets, which account for 70 percent of our operating profit. At the same time, we have offset structural volume declines with strong pricing in all key markets.
“In next-generation products, our challenger approach, which combines partnership-based innovation with disciplined market entry, is delivering positive results. We now have credible propositions across all categories—vape, heated tobacco and oral nicotine. Following recent launches, we now offer consumers potentially reduced-harm choices in more than 20 European markets as well as the United States. This step-up in investment in Europe has driven an acceleration in net revenue growth.
“Underpinning this broad-based progress is our continued transformation, which includes new innovation hubs in Liverpool, Hamburg and Shenzhen, modernization of legacy systems, and investments in upskilling our leaders.”
November 14, 2023