Iggesund Paperboard is expanding its distribution in the United States by making its flagship product, Invercote, available from coast to coast. The company has established an inventory position and sheeting capabilities in Pomona, California, USA, with the objective of making its flagship product—which is already available in more than 100 countries—readily available for quick-turn market demand.
“We’ve been in the U.S. for more than 30 years, but our distribution footprint has been concentrated on the East Coast,” says Rickard Österlindh, president of Iggesund Americas. “Now is the time to increase our presence on the West Coast, where we know there is a density of brand owners who will appreciate the quality level we offer with Invercote.”
Invercote is a niche product in the United States and is manufactured using a multi-layer construction that prevents it from cracking on the fold, unlike many domestically produced paper and paperboard grades.
“Invercote’s unique attributes truly distinguish it from other products in the marketplace, and as such Iggesund will seek to identify applications where those properties add value,” says Österlindh. “That’s why we’re also reinforcing our U.S. sales organization by recruiting people who can help increase sales both in areas where we had no previous presence and those where we already have a position.”
Iggesund will focus its sales and marketing efforts on premium packaging and graphical print applications, building on a previously established foundation of offset and digital print business.
The company’s enhanced distribution efforts in the U.S. are part of Iggesund’s goal to become a unified global entity by strengthening its service platform outside Europe.