Tag: Ipsos

  • Poll finds vaping rates rise with income

    A Reuters/Ipsos poll of 5,679 adults conducted between May 19 and June 4 found that use of cigarettes as well as e-cigarettes/vaporizers increases with income. According to the survey results, 12.4 percent of all adults with incomes greater than $75,000 per year reported using vapor devices, compared with 10.6 percent of adults whose income was $50,000 to $75,000 per year, 10 percent of adults making $25,000 to $50,000 per year and 8.9 percent of adults with incomes less than $25,000 per year. Of adults under the age of 40, 21.6 percent reported that they smoke cigarettes, while 15 percent reported that they vape.

    Of the vapers, 70.5 percent indicated that they took up vaping within the past year, whereas 29.5 percent reported that they had started vaping more than one year ago. The percentage of Americans who reported smoking combustible cigarettes or vaping was 23.7 percent, compared with 19 percent for cigarette smoking alone.

  • Poll finds increase in U.S. vaping rate

    A poll of 5,679 U.S. adults by conducted by Reuters/Ipsos between May 19 and June 4 found that approximately 10 percent of them vape, including 15 percent of respondents under the age of 40.

    About 75 percent of the vapers surveyed also reported a continued use of combustible cigarettes. Seventy percent of vapers reported that they picked up the habit within the last year, with 40 percent indicating they were motivated by the lower long-term costs of vaping compared with traditional cigarette use as well as the fact that they could use vapor devices indoors.

    Eighty percent of the vapers said the devices were “a good way to help people quit smoking;” however, the poll found that less than 40 percent of all the adults surveyed viewed vaping as a good way to help current cigarette users quit.

    The 2015 survey results show a vaping rate that is significantly higher than the vaping rate in 2013, when the U.S. government estimated that only 2.6 percent of Americans used e-cigarettes.