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Tag: Japan Tobacco

  • JTI Refreshes Nordic Spirit Look

    JTI Refreshes Nordic Spirit Look

    Today (March 3), JTI UK unveiled a refreshed brand identity for its Nordic Spirit nicotine pouches, introducing “striking new packaging” designed to enhance shelf visibility and provide clearer guidance for adult nicotine users. Inspired by the “North Star,” the updated packs — now live across JTI360 and rolling out in stores — feature Dry or Moist indicators for slower or faster nicotine release, alongside a six-dot strength system ranging from 6mg to 17mg. Each can contains 20 pouches and includes a compartment for used pouches, with recyclable polypropylene packaging.

    The refresh follows the launch of Nordic Spirit Frosty Mint Max and comes as the UK nicotine pouch category grows to £15.9 million per month. Brand Lead Manager James Richards said the redesign aims to improve shelf standout and help retailers better guide customers, while maintaining the same product quality and flavor range. The brand’s Moist Range was also named Product of the Year 2026 in the Nicotine Pouch category, marking its third major award in five years and reinforcing its position in the expanding UK market.

  • JTI Backs Unitary Tax for Vape Products in Philippines

    JTI Backs Unitary Tax for Vape Products in Philippines

    Japan Tobacco International backed a proposal to unify excise taxes on vapor products in the Philippines, telling lawmakers that a single rate would curb tax avoidance and strengthen revenue collection. Speaking at a House Ways and Means Committee hearing, JTI Director for Fiscal and Regulatory Affairs Mario Zinampan said differing tax rates for salt nicotine and freebase products create opportunities for misclassification and regulatory arbitrage, effectively enabling another form of illicit trade. He said harmonizing rates would help ensure a level playing field and prevent product misdeclaration.

    JTI also argued that a unified vape tax should be aligned with the rate imposed on heated tobacco products, noting that both are recognized alternatives to combustible cigarettes. Zinampan cited the legislative intent behind Republic Act No. 11467, which set the excise tax framework for combustible and non-combustible nicotine products, and said aligning vapor and heated tobacco taxes would promote coherence in the system. The remarks supported Romero ‘Miro’ Quimbo, chairperson of the House Ways and Means Committee, who renewed his call for a unitary vape tax, citing rising youth nicotine use at the hearing.

  • JT Reports Record Year with Revenue Up 13%

    JT Reports Record Year with Revenue Up 13%

    Japan Tobacco Inc. (JT) reported record fiscal 2025 results, with revenue rising 13.4% to JPY 3.47 trillion ($22.6 billion) and adjusted operating profit increasing 21.5% to JPY 902.2 billion ($5.9 billion), driven largely by tobacco business growth and the acquisition of Vector Group. Profit climbed 188.9% to JPY 499.1 billion ($3.2 billion), while free cash flow rose to JPY 272.7 billion ($1.8 billion), and the company plans to pay an annual dividend of JPY 234 ($1.52) per share.

    For fiscal 2026, JT forecasts continued growth, projecting revenue to increase 6.6% and adjusted operating profit to rise 7.9%, as it accelerates investment in heated tobacco products to complement its combustible cigarette portfolio and support long-term earnings expansion.

    “These achievements are the outcome of the strategic investments we have actively pursued over the years,” said JT Group president and CEO Takehiko Tsutsui. “In our Business Plan 2026, we intend to accelerate investments in heated products with the aim of establishing them as the second pillar of profit growth, alongside combustibles, in future years. Furthermore, we are targeting high single digit growth at a [compound annual growth rate] in consolidated adjusted operating profit at constant FX, driven by the tobacco business.”

  • JTI Announces Flores as GM of Global Travel Retail

    JTI Announces Flores as GM of Global Travel Retail

    Japan Tobacco International named Olesja Flores as general manager of Global Travel Retail, according to The Moodie Davitt Report. Flores, a JTI veteran with over 25 years of experience across Europe—including roles in Lucerne, Geneva, Copenhagen, and Vilnius—most recently served as general manager for JTI Switzerland for more than three and a half years. Based in Dubai, she will now lead JTI’s global travel retail operations, citing the city’s innovation and fast-paced environment as ideal for the dynamic travel retail channel.

  • JTI to Launch Four New EVO Flavors

    JTI to Launch Four New EVO Flavors

    Japan Tobacco (JT) is set to launch four new EVO variants for its Ploom heated tobacco line, covering mint, capsule (crushball), and regular (non-menthol) flavor segments, according to Neosmo. The variants—Green Mint, Cacao Mint Crystal, Tropical Lime Crystal, and Sakura Regular—will be sold in 20-stick packs at 550 yen ($3.50) each, keeping the range within the same price band. Two flavors go on sale January 22 and the remaining two on February 3, initially through CLUB JT online and Ploom retail stores. Consumers will vote to select one variant for nationwide distribution, including convenience stores, with results expected in early March.

  • JTI Promotes Yahaya to North Asia VP, Ellena Director of Malaysia

    JTI Promotes Yahaya to North Asia VP, Ellena Director of Malaysia

    Japan Tobacco International announced that Juliana Mohd Yahaya, who led JTI Malaysia since October 2023, has moved to the role of vice president, sales and marketing for JTI North Asia. Effective January 5, JTI Malaysia announced the appointment of Didier Ellena as managing director.

    Yahaya has been with JTI for more than 25 years, beginning in sales in 2000 before being promoted to positions including global brand manager, marketing director, and country manager, before taking the role of general manager in Malaysia.  

    Ellena brings more than 30 years of experience with JTI, having held senior leadership roles across multiple markets, including Hungary, Russia, France, and Italy, and will be responsible for overseeing the company’s overall business strategy and operations in Malaysia.

    JTI Malaysia said the appointment underscores its focus on sustainable growth, regulatory compliance, and responsible business practices, while reaffirming its commitment to operating within Malaysia’s regulatory framework and contributing to the country’s economic and social development.

  • JT Introduces ‘Purple Dusk’ for Ploom AURA

    JT Introduces ‘Purple Dusk’ for Ploom AURA

    JT released the fourth offering in its limited color series for the Ploom AURA today (January 13), introducing “Purple Dusk.” It joins “Amber Haze,” “Bronze Royal,” and “Aqua Green.”

    Regarding Purple Dusk, JT says, “the deep colors reminiscent of the night scene and the accented patterned front panel create a mysterious atmosphere and presence. It contains the desire to be close to the moment to enjoy the night in your own way and to encourage the time you spend with your sensibility.”

    A limited quantity is available in Japan for pre-sale at CLUB JT online shop and Ploom Shop for 2,980 yen ($18.77). It will be available at convenience stores and some tobacco stores beginning January 20.

  • JT Launches EVO Honey Lemon for Ploom

    JT Launches EVO Honey Lemon for Ploom

    Japan Tobacco (JT) introduced the EVO Honey Lemon Crystal, a new flavored smoke stick for its Ploom heated tobacco brand, that will be available in Japan beginning today (December 16) through the CLUB JT online shop and Ploom Shops, followed by a nationwide rollout in convenience stores and tobacco retailers on January 16, 2026.

    The EVO Honey Lemon Crystal “combines lemon-flavored capsules with honey sweetness to offer a balanced, dual-profile sensory experience.” It is compatible with all Ploom devices, sold in packs of 20 sticks at a retail price of JPY 550 ($3.70).

    The launch follows recent additions to the Ploom EVO lineup, including Evo Black Menthol and Evo Fresh Mint (released December 1) and a formula upgrade for Evo Cold Menthol in November, expanding the EVO mint range. JT’s Ploom smoke stick portfolio now totals 27 variants, catering to diverse flavor preferences in Japan’s heated tobacco market.

  • JT Expands Ploom Aura EVO Menthol Line

    JT Expands Ploom Aura EVO Menthol Line

    Japan Tobacco Inc. launched two new EVO menthol sticks—Evo Black Menthol and Evo Fresh Mint—for its Ploom Aura heated tobacco device, along with an upgraded Evo Cold Menthol variant, Japanese media outlet Kakakumag reported today (December 1). The additions bring the EVO menthol series to three distinct options, offering varying cooling intensities and flavor profiles.

    According to the company, Evo Black Menthol delivers the strongest cooling sensation in the EVO portfolio, while Evo Fresh Mint provides a milder mint aroma with a moderate cooling effect and a prominent tobacco flavor. The upgraded Evo Cold Menthol balances menthol freshness with tobacco body more effectively than before.

    JT has also released a limited-edition Aqua Green Ploom Aura device, complementing the expanded EVO menthol lineup and giving users new design and flavor options.

  • JTI to Open New Romanian Factory in 2027

    JTI to Open New Romanian Factory in 2027

    JTI Romania announced it will build a new state-of-the-art factory in Ștefăneștii de Jos, Ilfov County, replacing its space-constrained Bucharest plant. Groundwork is scheduled to begin in the coming weeks, with completion slated for 2027.

    The Bucharest facility currently exports 75% of its output to more than 70 countries, making it one of JTI’s key European production hubs. Senior VP Philip Livingston said the investment supports JTI’s drive to optimize its global manufacturing footprint, while factory lead Klaus-Walter Thul highlighted continual upgrades since operations began in 1994.

    JTI has invested heavily in Romania, including €25m in 2012 and a €60m program launched in 2021. The company employs 630 staff at the Bucharest factory and more than 1,500 nationwide.