Korea Philip Morris said it will expand retail availability of its new “Electric Purple” color for the IQOS Iluma i One to major convenience stores nationwide from May 2. The color, first introduced on April 10 through the official IQOS online store and nine branded outlets, features a deep purple tone with a bluish tint. To mark the wider rollout, the company will run a promotion through May 20 a discounted price in the 30,000-won ($19.80) range for its devices in all colors.
Tag: Korea
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JTI Korea Rebrands Ploom Tobacco Sticks as EVO
JTI Korea rebranded its heated tobacco sticks for the Ploom device, transitioning from “MEVIUS for Ploom” to the new EVO line, effective today (March 10). The name EVO, short for “evolution,” reflects the brand’s aim to “modernize and enhance the user experience.” The sticks use “CleanSeal technology to prevent tobacco residue and ActivBlend technology to deliver richer flavor with Ploom’s Heatflow system.”
The EVO lineup features eight variants, mostly mirroring the previous MEVIUS portfolio, and retail pricing remains at 4,500 won ($3) per pack, available in Seoul and select areas of Gyeonggi Province. JTI Korea emphasized that EVO is a premium, Ploom-exclusive brand that builds on the company’s heritage while continuing to deliver evolving experiences through proprietary technologies.
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KT&G Shares Surge as BlackRock Becomes Major Shareholder
BlackRock purchased 68,646 shares of South Korea’s KT&G today, according to The Korea Herlad, making it one of KT&G’s largest shareholders, behind IBK Industrial Bank of Korea and the National Pension Service. According to regulatory filings, BlackRock, the world’s largest asset manager, now has total holdings in KT&G that top 5.91 million shares, or 5.01% of the tobacco and consumer goods company. Korean rules require investors crossing the 5% ownership threshold to disclose their positions to financial authorities and the Korea Exchange.
KT&G shares rose after the disclosure, reaching an intraday record of 153,900 won ($106.19) and closing at an all-time high of 152,900 won ($105.50). The company is scheduled to report earnings on February 5, with market forecasts projecting annual sales of 6.53 trillion won ($4.5 billion), up 10.6% year over year, and operating profit of 1.37 trillion won ($945 million), an expected increase of 13.3%.
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Court Rules Korean Vape Juice Taxes Excessive
The Seoul Administrative Court has partially ruled in favor of vape juice importers in a lawsuit challenging the Ministry of Health and Welfare’s imposition of National Health Promotion Charges, according to The Korea Herald, finding that while vape juices should be legally classified as cigarettes, the charges applied were excessive and violated principles of proportionality and equality.
The court noted there was no evidence the importers intentionally misled authorities when declaring their products as derived from tobacco roots and stems, and highlighted that the levies—ranging from 278 million won to 1 billion won ($192,000 to $691,000)—exceeded sales revenue by up to 3.5 times, making payment effectively impossible. The ruling also criticized the flat-rate charge of 525 won ($0.36) per milliliter regardless of nicotine content, saying it failed to reflect differing health risks or serve the law’s public health objectives, while reaffirming that vape juices fall under the Tobacco Business Act’s definition of cigarette products.
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Korea Health Insurance Loses Appeal Against Tobacco Cos.
South Korea’s National Health Insurance Service (NHIS) lost its appeal seeking compensation from major tobacco companies after the Seoul High Court upheld a lower court ruling in favor of KT&G, Philip Morris Korea, and British American Tobacco Korea today (January 15). The court agreed that NHIS lacked legal standing to claim damages, ruling that insurance payouts made to smokers with cancer merely fulfilled statutory obligations and did not constitute a legally protected interest that could support a compensation claim.
The lawsuit, originally filed in 2014, sought 55.3 billion won ($37.6 million) to recover health insurance costs for smoking-related lung and laryngeal cancer patients, arguing tobacco firms should be held liable for the financial burden imposed on the public health system. Both the lower and appellate courts rejected claims that cigarettes were defectively designed or misleadingly marketed, and found that smoking was not the sole cause of cancer. While acknowledging the growing medical costs linked to smoking—estimated at 3.8 trillion won ($2.6 billion) annually by 2023—the appellate court ordered NHIS to bear appeal costs. NHIS said it plans to take the case to the Supreme Court, framing the issue as one of public health accountability and constitutional social rights.
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KT&G Says lil on Track to Top $3B in Cumulative Sales
KT&G said its heated tobacco brand lil has emerged as a major next-generation product (NGP) player within a decade of launch, driven by rapid device innovation and an aggressive patent strategy. Introduced in 2017 with initial sales of KRW 7.8 billion ($5.3 million), lil has now recorded cumulative sales of about KRW 4.3 trillion ($2.9 billion) as of the third quarter of 2025 and is on track to reach KRW 5 trillion ($3.4 billion), with average annual sales topping KRW 800 billion ($544 million) over the past three years. The brand holds more than 60% share of South Korea’s e-cigarette market and now operates three device platforms with frequent upgrades, supported by a sharp rise in NGP-related patent filings. Overseas momentum is also building, with international NGP sales up about 35% year over year to KRW 110.8 billion ($75.3 million) and products now sold in more than 30 markets, including through partnerships with Philip Morris International.
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Korea Says Tobacco Toll is $30B as Court Ruling Approaches
South Korea’s long-running lawsuit against tobacco companies is back in focus following new research showing smoking has imposed a major and rising burden on the national health insurance system. A study released January 5 by the National Health Insurance Service and the World Bank estimates smoking-related medical costs at 40.7 trillion won ($29.9 billion) from 2014–2024, with annual costs rising nearly 70% over the period despite declining smoking rates. More than 82% of costs were borne by public insurance, driven largely by cancer treatment, particularly lung cancer, the study said.
Health officials say the findings strengthen the NHIS’s damages claim against KT&G, Philip Morris Korea, and BAT Korea, ahead of an appellate ruling expected later this month. Filed in 2014, the case is South Korea’s first tobacco lawsuit brought by a public institution seeking compensation for smoking-related health care expenses.
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Korea Labels Synthetic Nicotine as ‘Tobacco’
South Korea’s National Assembly passed a major amendment to the Tobacco Business Act yesterday (December 2), closing a long-criticized loophole by classifying liquid e-cigarettes that use synthetic nicotine as “tobacco.” The tobacco law change was part of a broader package of 79 livelihood-related bills and 16 budget measures passed during the session.
Officials say the move addresses a regulatory blind spot that allowed widespread use of synthetic nicotine—which they said accounts for 95% of the market— without taxation or consistent public health controls. Lawmakers expect the change to generate roughly 930.1 billion won ($632 million) in new tax revenue once implemented. The measure had stalled repeatedly since 2016 “due to industry opposition,” but this time cleared the plenary session with bipartisan support.
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Korea Busts Cigarette Smuggling Operation
Seoul Regional Customs referred three people to prosecution for smuggling packs of cigarettes and falsifying customs declarations to evade taxes. Authorities said the suspects re-imported 1.75 million exported cigarette packs by claiming they were being sent to a third country, while concealing the goods in a warehouse in Busan and declaring shipments as water bottles and newspapers. The scheme reportedly avoided around 6.1 billion won ($4.2 million) in taxes.
According to The Korea Times, the ringleader, already on trial for a similar smuggling case, had amassed significant assets, including a high-value Seoul apartment, which authorities have seized in coordination with prosecutors.
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Korean Lawmakers Advance Bill to Reclassify Synthetic Nicotine
South Korea’s National Assembly Judiciary Committee on November 26 approved an amendment to the Tobacco Business Act that would classify liquid and synthetic-nicotine e-cigarettes as tobacco, closing long-criticized regulatory gaps. The measure heads to a plenary vote on November 27 after nearly a decade of debate.
The bill expands the definition of cigarettes to include products “manufactured from nicotine,” while excluding pharmaceutical nicotine products. To protect existing vape retailers from abrupt shutdowns, it grants a two-year suspension of distance rules for newly designated tobacco shops and urges government support for workers transitioning out of the sector.
Lawmakers also recommended considering temporary tax relief as the new classification takes effect. Revisions made in committee shorten the rollout period to four months, require risk assessments for existing inventory, and set the taxable moment at manufacture or import.
Finance Minister Koo Yoon-cheol said the government will begin risk assessments ahead of implementation to minimize disruption.