Tag: lil

  • KT&G Launches Miix Combo

    KT&G Launches Miix Combo

    Photo: KT&G

    KT&G is launching Miix Combo, a dedicated stick for its Lil hybrid cigarette.
     
    Miix Combo allows consumers to experience two flavors at once by changing the taste from traditional tobacco to “a different coolness.”
     
    The new product will debut June 19 at flagship stores in Seoul, Songdo, Ulsan, Cheongju and Busan. In June, sales will start at 44,000 convenience stores nationwide. Miix Combo will retail for KRW4,500 ($3.72) per pack.
     
    “At the request of consumers who want a different taste than before, we have released a ‘mix combo’ featuring a dramatic reversal of taste,” said Lim Wang-seop, business director for next-generation products at KT&G. “We will continue to communicate with customers and respond quickly to market needs.”
     
    According to KT&G, Lil has been well received in Korea. In January, Philip Morris International agreed to market the product in other countries.

  • Lil Hybrid 2.0 Goes Nationwide in Korea

    Lil Hybrid 2.0 Goes Nationwide in Korea

    Photo: KT&G

    KT&G will expand the sales of its Lil Hybrid 2.0 heated tobacco cigarette to all cities in South Korea.

    The product debuted in February in major cities, such as Seoul, and expanded to 37 metropolitan areas in April.

    The expansion follows a series of inquiries from consumers in areas where the product had not yet been released, according to Lim Wang-seop, business director for next-generation products at KT&G.

    “Since the launch of the product, we have continued to expand our sales outlets,” Lim said. “We will continue to lead the e-cigarette market by strengthening product competitiveness and enhancing customer satisfaction through technological innovation.”

    Lil Hybrid 2.0 is equipped with a function that automatically warms up when a stick is inserted for the first time. An OLED display provides information on the battery charge, the cartridge level and the remaining number of puffs.  

    The recommended consumer price is KRW110,000 ($90.27).