Of all competitors, BAT stands to gain most from Juul's departure, says Morgan Stanley. Read More
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The investment bank believes BAT is better able to offset the challenges in the combustible cigarette market than many investors are giving it credit for. Read More
In a report summarizing “key thoughts” on e-cigarettes, financial services provider Morgan Stanley acknowledges it has been surprised by the success of e-cigarettes, given the commercial failures of other innovative products such as Accord and Read More
Morgan Stanley analysts believe the spread of plain packaging beyond Australia may be “very slow.” Capital markets have been concerned that Australia’s plain tobacco packaging law–the world’s first–could spread to other Read More