TobaccoReporter logo

Tag: New York

  • ALP Opens Pouch Pop-Up in NYC

    ALP Opens Pouch Pop-Up in NYC

    ALP is launching an advertising and retail campaign in New York City, including what the company describes as the first branded nicotine pouch flagship store in the United States. The ALP Saloon Pop-Up, located at 433 Broadway in Manhattan’s SoHo neighborhood, features an Old West-themed retail environment. The campaign also includes out-of-home and guerrilla marketing, with a strong presence in the Times Square area, running from mid-November 2026 through January 2027.

    ALP CEO and co-founder Lorenzo De Plano said the initiative marks the company’s first effort to enter the New York City market, which it had previously avoided while focusing on rural areas. De Plano said the pop-up will introduce consumers to the brand and its products. The company said the campaign will include an event for media and selected creators.

  • NYC Opens Lottery for Limited Tobacco Retail Licenses

    NYC Opens Lottery for Limited Tobacco Retail Licenses

    New York City opened applications for a lottery to award a limited number of tobacco and vape retail licenses in designated community districts. Applications will be accepted through Nov. 30, with the lottery intended to determine which applicants may receive licenses in areas where the city has capped the number of tobacco retailers.

    New York City’s Department of Consumer and Worker Protection identified available licenses in 38 community districts for tobacco retailers and 23 districts for electronic cigarette retailers. The Oct. 1 review found openings for 224 tobacco retail licenses and 41 e-cigarette retail licenses.

    The city caps the number of tobacco and e-cigarette retailers in each community district, and licenses become available when the number of active licenses falls below the cap. If applications exceed available licenses, the department will randomly select businesses and invite them to complete the licensing process.

  • NY Vape Sellers Can’t Escape AG Suit Over Flavored Sales

    NY Vape Sellers Can’t Escape AG Suit Over Flavored Sales

    A federal judge rejected a bid by makers and distributors of flavored vaping products to dismiss a lawsuit filed by the Office of the New York Attorney General alleging they helped fuel a youth vaping epidemic. The ruling means companies behind popular brands like Puff Bar and others must continue defending against claims that they misrepresented the safety and legality of their products and violated state public‑health and consumer protection laws.

    New York’s lawsuit targets more than a dozen manufacturers, distributors, and sellers of flavored disposable e‑cigarettes — which have been illegal to sell in New York since 2020 — accusing them of designing, marketing, and distributing candy‑ and fruit‑flavored vapes that appeal to minors, mislead consumers about health risks, and undermine state efforts to curb underage nicotine use.

    The judge found that the state’s complaint sufficiently alleges misrepresentation and other unlawful conduct to survive a motion to dismiss, keeping in place claims that could lead to fines, corrective advertising, and injunctions against future sales.

  • New York Gov. Floats 75% Tax on Nicotine Pouches

    New York Gov. Floats 75% Tax on Nicotine Pouches

    New York Gov. Kathy Hochul’s executive budget proposes applying the state’s existing 75% wholesale tobacco tax to nicotine pouches. The proposal comes as state tobacco tax revenue declined from about $1 billion in 2021 to roughly $793 million last year, while cigarette smuggling — estimated to account for more than half of cigarettes consumed in New York — costs the state about $812 million annually, according to Tax Foundation data. State health data show nicotine pouch use among New York high school students increased from 1.5% in 2022 to 3% in 2025. The tax proposal is under consideration as part of budget negotiations.

  • NY Gov. Vows Crackdown on Illicit Vapes

    NY Gov. Vows Crackdown on Illicit Vapes

    New York Governor Kathy Hochul announced plans to crack down on illegal flavored vapes by directing the state Department of Taxation and Finance to establish a Vapor Products Registry identifying which products may be legally sold in the state. Hochul said that despite state and federal bans enacted in 2020, an estimated 99% of vapes currently on the New York market are flavored and lack FDA authorization, with many manufactured in China and marketed toward youth. The registry, already used in more than a dozen states, is intended to give law enforcement clear authority to seize unlisted products, disrupt illicit supply networks, and support legitimate retailers, as agencies including the NYPD and NYC Sheriff’s Office have increasingly found illegal vapes linked to broader criminal activity.

    “New York is the capital of illicit nicotine trafficking, and these illegal Chinese flavored vapes have made a bad situation even worse,” said former New York City Sheriff Edgar Domenech, who created the Big Apple enforcement strategy targeting illegal cigarette and tobacco sales under then-Mayor Mike Bloomberg. “Creating a clear vapor products registry gives law enforcement the information and transparency they need to quickly identify contraband, protect our children, and shut down bad actors who are almost always involved in dangerous, violent crime.”

  • Cannabis Co. Says NY’s Seed-to-Sale Regs Create Undue Costs

    Cannabis Co. Says NY’s Seed-to-Sale Regs Create Undue Costs

    Cannabis company Veterans Holdings, Inc filed a lawsuit this week in New York Supreme Court against the state, challenging its seed-to-sale tracking system, arguing it significantly increases operating and compliance costs for licensed businesses. The program, overseen by the Office of Cannabis Management, requires cannabis products to be tracked from cultivation through retail sale using the “Metrc” platform.

    According to the company, and echoed by other growers and processors, the program’s tagging, reporting, and data-entry requirements sharply increase compliance expenses, particularly for smaller operators. Businesses say costs associated with mandatory tags, system integration, staff training, and ongoing reporting could erode already thin margins in the state’s developing legal cannabis market.

  • NYC, Vape Companies Settle Flavor Dispute

    NYC, Vape Companies Settle Flavor Dispute

    New York City reached a settlement with two e-cigarette wholesalers accused of distributing flavored vapes in violation of the city’s ban, according to Law 360. Under the agreement, EnviroMD Group and GT Imports will stop pushing these products within the five boroughs, facing $1,000 fines for any future violations. The move comes as part of a broader crackdown by the NYC Law Department, which has filed lawsuits against multiple distributors for illegally supplying disposable flavored e-cigarettes.

    This settlement is one piece of the city’s aggressive enforcement effort against flavored nicotine products. The administration has pursued both civil penalties and court orders to block sales and distribution, emphasizing its commitment to protecting youth from flavored vape devices.

  • NYC Charges 12 Distributors in Largest Vape Sting in State History

    NYC Charges 12 Distributors in Largest Vape Sting in State History

    New York City carried out the biggest criminal vape enforcement action in its history, resulting in more than a dozen arrests and nearly 40 criminal charges, Governor Kathy Hochul announced on September 3. The crackdown, led by the New York State Department of Health and State Police, targeted businesses accused of illegally selling and distributing vapor products across the state.

    Authorities said many of the seized products were disposable e-cigarettes and flavored e-liquids that are especially appealing to youth. Some devices featured bright packaging, digital display screens, and designs resembling smartphones or video games, raising additional concerns about their appeal to minors.

    Companies caught up in the operation include Shindler Distribution (Vaporush), ePuffer, Vape4Style, Beyond Vape, NYC Glass 718, Vaperdudes, and Shinnecock Vape Shop. “These companies built their business models around breaking New York’s laws and targeting our kids—now we’re holding them accountable,” Hochul said, stressing that the state will continue to pursue offenders aggressively.

  • NY AG Files Lawsuit Against 12 Vape Companies

    NY AG Files Lawsuit Against 12 Vape Companies

    New York Attorney General Letitia James announced a lawsuit against 12 e-cigarette manufacturers, distributors, and retailers for “their role in fueling the youth vaping epidemic.” Those named in the lawsuit are Puff Bar, MYLE Vape, Pod Juice, Mi-One Brands, Happy Distro, Demand Vape, EVO Brands, PVG2, Magellan Technology, Midwest Goods, Safa Goods, and Price Point Distributors, as well as Price Point principals Weis Khwaja, Hamza Jalili, and Mohammad Jalili.

    “These companies are responsible for illegally distributing, marketing, and selling flavored disposable vapes, which have become extraordinarily popular among minors,” James said in a statement. “The vaping industry is taking a page out of Big Tobacco’s playbook: they’re making nicotine seem cool, getting kids hooked, and creating a massive public health crisis in the process.”

    In 2020, New York banned the sale of flavored vapor products, however, the products exploded in popularity globally in the past decade and are readily available at numerous outlets. The lawsuit seeks a “disgorgement of all revenues earned as a result of illegal activity” which would translate to hundreds of millions of dollars, as well as a permanent ban on flavored vapes in New York.

    “This punitive approach undermines American entrepreneurship and ignores the public health benefits of vaping as a smoking cessation tool,” Allison Boughner, the vice president of American Vapor Manufacturers, a trade group that represents vape makers and retailers, said in a statement. “This misguided action unfairly targets legitimate American businesses that employ thousands and contribute to local economies. Our members are dedicated to offering adult smokers safer alternatives to combustible cigarettes, supporting a mission of harm reduction backed by science and millions of successful former smokers.”

    Matthew Glauser, the chief strategy officer and a co-founder of Demand Vape, one of the companies named in the lawsuit, said in a statement that the suit was “wasting New York taxpayers’ money and federal court time, which desperately need to be focused on substantive issues that truly impact our communities.”

    According to the New York Times, Tony Abboud, the executive director of another industry group, Vapor Technology Association, disputed the suit’s claim that there was a youth vaping epidemic and called on President Trump “to take bold and decisive action to end the government lawfare against the flavored vaping industry.”

  • N.Y. Lawmakers Want to Ban Zyn for its Flavors

    N.Y. Lawmakers Want to Ban Zyn for its Flavors

    New York lawmakers have introduced a bill in the legislature that would ban flavored oral nicotine pouches such as Zyn, which recently received FDA approval. The pouches do not contain tobacco and are the fastest-growing product on the U.S. tobacco market, but lawmakers are comparing their flavors to flavored vape cartridges that were banned in the state in 2020 because they are attractive to children.

    “You always have to keep on top of this industry,” said Assemblywoman Linda Rosenthal, who is sponsoring the bill. “Because as we extinguish some of the availability to youth in particular, the industry comes up with more ways to entice people to be addicted to nicotine and their products.”

    The legislation — which is sponsored in the Senate by state Sen. Brad Hoylman-Sigal — asserts that minors could turn to nicotine pouches as flavored vapes become harder to find under New York’s ban.

    Zyn is manufactured by Swedish Match, a subsidiary of Philip Morris International, which maintains that Zyn is intended and marketed only for those 21 and older, and that the vast majority of Zyn’s clientele are not new nicotine users, but adults switching to a safer delivery method.

    “Almost everyone has come from another product,” Brian Erkkila, Swedish Match’s director of regulatory science, said. “That’s who the product is designed for. If you think about the flavors our product comes in, they come in flavors that have been in smokeless tobacco products like moist snuff and dip, for decades. These aren’t new flavors. They’ve been around for a long time.”

    Alan Mathios, a professor at Cornell University who studies the economics of tobacco regulation, called the potential ban shortsighted and said it could lead to the proliferation of illicit products, make the market more difficult to regulate, and have the opposite result in terms of keeping them away from underage users.

    “A lot of menthol smokers really like their menthol,” Mathios said. “If they don’t have an alternative menthol product, they’re unlikely to move away from cigarettes. So even if you do see some youth movement into menthol-flavored pouches, you have to weigh that against the role that menthol-flavored products play in helping adults switch.”