Tag: Nicotine Pouches

Zyn Sued for Overcharging

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Swedish Match North America is being sued for allegedly overcharging U.S. customers for its popular tobacco-free Zyn nicotine pouches.
The class action lawsuit, filed on Monday in federal court in Richmond, Virginia, alleges that the Philip Morris International subsidiary is violating federal and state antitrust laws concerning the market for modern oral nicotine pouches.
The plaintiff, a resident of Florida, claimed that Swedish Match illegally gained monopoly power through various business practices aimed at eliminating rival Dryft from the market, Reuters reports.
Swedish Match now has an estimated 80 percent of the market for nicotine pouches, which the company sells in different flavors and strengths for about $6 a tin, according to the lawsuit.
In a statement, Philip Morris, which was not named as a defendant, said, “We believe the plaintiff’s claims are without merit, and we intend to vigorously defend against them.
Marlboro maker Philip Morris, in 2022, acquired the Swedish tobacco and nicotine products company for $16 billion. Philip Morris has stated an ambition to move away from health-harming cigarettes.
The consumer lawsuit seeks class action status for Zyn consumers and damages of more than $5 million.
November 20, 2024
France to Ban Nicotine Pouches

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The French government plans to ban nicotine pouches, citing concerns about underage use.
In an interview with Le Parisien published on Oct. 30, Health Minister Genevieve Darrieussecq said that pouches “are dangerous products because they contain high doses of nicotine.”
“The marketing of these products is directly targeted at young people, and I hope that we can protect our young people,” Darrieussecq was quoted as saying. She added that the ban will be announced in the coming weeks.
Nicotine companies have been marketing “modern oral” products as safer alternatives to smoking cigarettes. But according to Darrieussecq, they can be just as dangerous, “especially when they are used not by former smokers but by young people,” she said.
She argued that the pouches risk inducing nicotine addiction and serve as an entry into smoking.
Tobacco harm reduction advocates criticized the move.
“By banning nicotine pouches, Minister Darrieussecq is closing off an effective, far less harmful path for millions who struggle to quit smoking,” said Michael Landl, director of the World Vapers’ Alliance.
“Pouches have proven to help smokers transition away from cigarettes in other countries and are considerably safer. Rather than offering options, France risks pushing people toward smoking or the black market.”
Others questioned whether a ban would be effective. In Germany, where tobacco-free nicotine pouches are officially banned, they remain accessible and popular among young people, according to experts from the Tobacco Outpatient Clinic at Ludwig Maximilian University in Munich.
October 30, 2024
California Firm Sues Zyn Makers

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A law group in California has filed a lawsuit against Philip Morris in the state’s Southern District. The Schmidt National Law Group claims that the maker of Zyn is targeting children and young adults with its flavored nicotine pouches.
“Now comes along Zyn the chewing gum, and the common denominator of all these nicotine delivery systems is as far as targeting towards kids, and I’m talking about kids, middle school, high school, younger and younger,” said Martin Schmidt, managing attorney at The Schmidt National Law Group.
Although a person must be at least 21 years old to purchase the product legally, Schmidt says it is very accessible to people younger than 21. The class action lawsuit seeks “damages” from Philip Morris and Schmidt said he would like stricter limits on access to the product, according to media reports.
The case could take years to work its way through the litigation process, according to Schmidt.
March 13, 2024
Kenya Relaxes Pouch Health Warnings

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The Kenyan government has relaxed nicotine pouch health warning requirements following BAT’s statement that it would pull investment from a new factory in the country’s capital, according to The Guardian.
The government agreed to let BAT sell Velo nicotine pouches with significantly smaller health warnings and without mentioning the presence of potentially cancer-causing toxicants, according to letters between BAT and the Ministry of Health, which were obtained by Examination, an investigative news outlet. The ministry agreed to let BAT sell Velo with a small warning stating, “This product contains nicotine and is addictive.”
Current regulations in the country state that labels must cover one-third of the package and include information about health hazards.
Kenya is one of BAT’s key “test markets” in low-income and middle-income countries, according to company financial presentations. The company plans to make Kenya its base of operations for a rollout of Velo across southern and eastern Africa.
In 2021, BAT requested its product be allowed to be sold with a warning label covering 10 percent of the packaging. In a letter, Crispin Achola, BAT Kenya’s managing director, told Mutahi Kagwe, the cabinet health secretary, “our resumption of factory operations and the sale of Lyft [Velo’s previous name] in Kenya hinges on the provision of appropriate text health warnings.”
“Your positive consideration of this request will allow us to operationalize our factory,” the letter said.
In response, the Ministry of Health agreed to allow a warning label covering 15 percent of the front of the package.
Velo is the only nicotine pouch legally available in Kenya, though other brands are smuggled in illegally.
January 24, 2024
Kenya Wants to Ban BAT Nicotine Pouches

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Kenyan legislators are urging the government to ban the sale of BAT’s nicotine pouches Velo and Lyft, reports 2Firsts.
Health Minister Susan Nakhumicha was questioned about the products during a parliamentary address.
The Kenyan Tobacco Control Act (KTCA) states that all packaging of nicotine pouches and tobacco products must contain warnings in English and Kiswahili. Sabina Chege, Member of Parliament, showed two boxes of Velo nicotine pouches, which only displayed a reminder that Velo contains nicotine, which can be addictive. The argument by experts is that nicotine also poses serious health risks.
Allowing import and sale of the pouches could jeopardize the well-being of Kenyan youth, according to Chege. In response, Nakhumicha suggested the formation of a technical team to investigate the KTCA and make recommendations.
October 9, 2023
Stingfree Launched in Sweden

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Sting Free modern oral nicotine pouches have been launched in Sweden.
The Stingfree technology reduces the burning sensation and irritation on the gums, which is typical of regular snus and oral nicotine products, according to a press release. Several e-commerce distributors and stores are now selling the first product in an upcoming series of tobacco-free nicotine pouches with different flavors and strengths.
Several studies have shown that many snus users suffer damage to and changes to the gums, especially where the pouches are in direct contact with the gums. The U.S./EU patented Stingfree technology aims to counteract this and the associated burning/irritating sensation by having an impermeable barrier on the gum side of the pouch. A high percentage of snus users dislike when nicotine pouches and snus stings/burns and irritates the gums. This has been established by Sting Free AB in a comprehensive survey in 2022, with responses from over 1,000 Swedish snus users (of which almost 40 percent were women). Of the respondents, 67 percent of the women considered that the burning/stinging sensation, regardless of when it stings, is unpleasant as did 53 percent of the men. Almost 50 percent of the respondents had had oral health problems pointed out by their dentists linked to their use of snus/nicotine pouches.
A recent survey of U.S. females investigated why the use of smokeless tobacco products like nicotine pouches and snus is so much lower among women compared to men. A main factor concluded from the responses was the burning sensation and oral irritation caused by these products, with comments such as “irritation,” “burn,” “hurts my gums,” etc. Other factors were “negative stereotypes about smokeless users,” “deadly misconceptions” that smokeless products are more dangerous than e-cigarettes and smoking and the unfamiliar mode of delivery.
Sting Free AB’s vision is that the Stingfree technology will become a new industry standard for nicotine pouches and traditional smokeless tobacco products like snus and that customers in the future will be asked the question, “Regular or sting-free?” when they buy such products. The company also hopes that the technology will contribute to more smokers opting out of smoking in favor of significantly less dangerous nicotine pouches.
April 14, 2023
Paper Addresses Harm Reduction of Pouches

Knowledge-Action-Change (KAC) has published the latest in a series of briefing papers as part of its Global State of Tobacco Harm Reduction (GSTHR) project.
What are nicotine pouches? provides an overview of the latest information about the scientific evidence, market data, regulatory landscape and tobacco harm potential for this relatively new safer nicotine product, according to KAC.
Nicotine pouches are thumbnail-sized sachets that are placed under the lip. They are made from vegetable fibers infused with nicotine and a range of flavors. Nicotine pouches are sometimes confused with Swedish snus, another safer nicotine product that was the subject of a previous GSTHR briefing paper. Both products are placed under the lip, but while Swedish snus contains tobacco, nicotine pouches do not contain any raw or processed tobacco leaves.
As a new product category, the body of evidence examining their safety is still growing, but preliminary findings indicate that nicotine pouches offer people who use nicotine a significantly safer alternative to smoking.
“This briefing paper aims to increase knowledge about, and awareness of, the tobacco harm reduction potential of nicotine pouches,” said Gerry Stimson, director of KAC and emeritus professor at Imperial College London. “Good quality information about the full range of different safer nicotine products is essential for consumers, policymakers and regulators.
“Nicotine pouches could make a significant contribution to tobacco harm reduction. This is particularly the case for the more than 300 million people worldwide who use smokeless tobacco products, most of whom live in low-[income] and middle-income countries where health systems are less well-resourced to diagnose and treat noncommunicable diseases. High-risk oral tobacco products such as betel quid, paan or gutkha contain relatively high levels of carcinogenic and toxic compounds and increase the risk of oral, esophageal and pancreatic cancers. In contrast, nicotine pouches have been found to have a similar risk profile to nicotine replacement therapy.
“Nicotine pouches may not yet be as widely used as nicotine vapes, but the global market for these products is already worth $1.5 billion. This provides good evidence that tobacco users find these products acceptable and will switch to them. In comparison to some other safer nicotine product categories, nicotine pouches are low cost and have minimal start-up and on-costs for consumers, meaning they offer significant hope to many low-[income] and middle-income countries where high-risk oral tobacco use is prevalent.”
March 31, 2023
Cancer Society Concerned About Nicotine Pouches

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The American Cancer Society is concerned about the growing popularity of nicotine pouches.
Overall U.S. sales of nicotine pouches increased during 2019–2022, according to a new study published in the Journal of the American Medical Association (JAMA) Network Open. The data also showed sales of 8 mg nicotine concentration level (highest available) products rose more rapidly than those with different concentration levels.
“Our findings are important as nicotine is a highly addictive substance. The growing popularity of nicotine pouches may increase the risk of children finding these products to be attractive and risk-averse health outcomes and addiction to nicotine,” said Nigar Nargis, senior scientific director of tobacco control research at the American Cancer Society and senior author of the study, in a statement. “Health campaigns warning of potential adverse health outcomes of nicotine pouches are needed.”
Study authors analyzed data comprising weekly Nielsen IQ Retail Scanner point of purchase sales from August 2019 through March 2022 for 2,182 local trade areas in the contiguous 48 states and Washington, D.C. Sales trends of four nicotine pouch brands (Zyn, Rogue, On! and Velo) were analyzed.
The results showed overall sales increased from 126.06 million units from August to December 2019 to 808.14 million units from January to March 2022. Zyn (58.8 percent) led the overall unit share followed by On! (24.6 percent), Velo (12.1 percent) and Rogue (4.8 percent) during the study period. Zyn sales peaked in September 2021 and increased more than other brands from October 2021 to March 2022; however, Rogue sales increased more rapidly than all other brands.
December 8, 2022
Strom Nicotine Pouch Debuts in U.K.

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Scandinavian Tobacco Group has launched its Strom nicotine pouch in the U.K., reports Convenience Store.
Strom will be available in three flavors—fresh mint, minty orange and juicy berry—to retailers across Manchester for a six-month trial period between October and March before being rolled out to other cities across the U.K. throughout 2023 and beyond.
“Nicotine pouch sales are really gathering pace, and that’s why we’re really excited to pilot our Strom brand in Manchester before rolling out the product to the rest of the U.K.,” said Alastair Williams, STG’s U.K. country director. “Retailers would be forgiven for thinking that the nicotine pouch category is already quite crowded, but we’re coming to the market with something more authentic, premium and sophisticated than what is already out there.
“Strom offers a prolonged taste delivery, which enables an extended flavor sensation for your mouth and throat as well as providing an equal nicotine release for a consistent and smooth experience. We’re also excited to be putting a huge marketing spend behind our regional ad campaign to raise consumer awareness and drive sales.”
October 11, 2022
BAT May Step Up Pouch Production in Hungary

Photo: János Bencs from Pixabay
British American Tobacco may expand production of nicotine pouches at its factory in Pecs, Hungary, reports the Budapest Business Journal, citing the state news wire MTI. The move would make the Pecs tobacco factory the biggest producer of pouches in the BAT group.
Under the plan, Pecs’ cigarette manufacturing operations would be moved to other factories within the group.
Part of a proposed restructuring of production in Pecs, the measure is expected to impact headcount, but details are still being negotiated with the Workersʼ Council and the union.
Increasing production of nicotine pouches, which contain no tobacco, fits well with BATʼs strategy to offer consumers a broader selection of potentially less harmful products.
BAT completed a HUF7.5 billion ($24.61 million) nicotine pouch plant at Pecs a year ago, raising headcount at the site by 100. Next year, production volume at the plant is expected to increase by a factor of 3.5.
In 2019, BAT’s Pecs factory reported net revenue of HUF151.2 billion. The company employs more than 900 people in Hungary.
October 13, 2020