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Tag: nordic spirit

  • JTI Philippines Sees 23% Growth in Nicotine Pouches

    JTI Philippines Sees 23% Growth in Nicotine Pouches

    According to JTI, Nordic Spirit, the first nicotine pouch brand in the Philippines, is enjoying 23% monthly growth across the country. At a recent briefing in JTI’s office in Stockholm, Sweden, that included visiting journalists from the Philippines, Karin Tan, JTI’s director of reduced-risk products, said the product’s growth has been robust since it was introduced in May 2023.

    “There is actually traction in the market,” Tan said, citing data from major convenience stores such as 7-Eleven and Uncle John’s. “It is all about giving consumers pleasurable choices.”

    In a recent JTI survey of 7,000 consumers, 80% reported a positive experience using nicotine pouches. Consumers in the Philippines cited convenience, taste, and satisfaction in the product, and noted it was convenient to use in a country that contains so many no-smoking areas.

    Against this backdrop, JTI’s Vårgårda facility, located in Västra Götaland County on Sweden’s western coast, is gearing up for increased demand for nicotine pouches. The facility will soon produce Nordic Spirit for the UK, Canada, France, and the Philippines, according to factory lead Serkan Karasulu. 

  • JTI Adds Three Flavors to Pouch Line

    JTI Adds Three Flavors to Pouch Line

    Japan Tobacco International UK has expanded its Nordic Spirit nicotine pouch line by introducing “three on-trend flavor variants designed to elevate the consumer experience and cater to the growing demand for berry and tropical flavors.” With Nordic Spirit already delivering £4.5m in value sales each month

    Available now for independent retailers and symbol groups, the new Raspberry, Tropical Mix, and Forest Berries offerings feature a quicker and stronger flavor release, along with increased moisture content. The packaging and pouch size has also been changed to be more convenient for the user.

    “Consumers in this space are seeking bolder flavor experiences and greater variety from nicotine pouches,” said Bruce Terry, Portfolio Brand Manager at JTI UK. “That insight guided the development of our latest Nordic Spirit range, where we placed a strong emphasis on both intensity and diversity of flavors.

    “With enhanced taste profiles and a more impactful sensory experience, our new variants are set to excite the category, creating a valuable opportunity for retailers to drive sales and maximize profitability.”

    Retailers can purchase the new Nordic Spirit flavors through wholesalers or via the JTI360 website.

  • JTI Expands Nordic Spirit Line

    JTI Expands Nordic Spirit Line

    JTI UK has expanded its Nordic Spirit nicotine pouch range with the introduction of two variants designed to elevate the consumer experience: Frosty Berry and Frosty Mint flavors. Available now for independent retailers and symbol groups, both products feature higher menthol and moisture content combined with an improved flavor recipe, delivering an instant and intensified flavor burst, according to the company.

    “Increased flavor intensity and mentholated products are the top priorities for consumers in this category,” said Bruce Terry, Portfolio Brand Manager at JTI UK. “That’s why we focused on these elements when developing our new Frosty range.

    “The improved taste and intensified experience of our Frosty variants position us to drive growth in the category, offering retailers an exciting opportunity to boost sales and profits.”

    As the UK nicotine pouch market continues to grow, this launch addresses consumer preferences for stronger strengths and refreshing flavors. Strong and extra-strong variants now account for 60.1% of the nicotine pouch market, while mint flavors dominate with an 83.6% share. Meanwhile, fruit flavors hold a notable 15.5% share, making these new variants perfectly aligned with market trends.

    As the UK’s No.1 nicotine pouch in the independent channel, Nordic Spirit generates £4.5 million in monthly sales.

  • Nordic Spirit Launches New Nicotine Pouch

    Nordic Spirit Launches New Nicotine Pouch

    Nordic Spirit has launched a spearmint version and an extra-strong nicotine option for its Bergamot Wildberry flavor, according to Talking Retail.

    The extra-strong variant will also be available in the new spearmint flavor. Currently, 70 percent of nicotine pouch sales are made up of strong and extra-strong variants.

    “The Nordic Spirit brand has gone from strength to strength since launching in 2019 with its range of nicotine pouches pivotal in driving category growth,” said Mark McGuiness, head of marketing at JTI U.K. “We strive to innovate and meet evolving customer demand, and the new launches do just that—helping retailers take advantage of the increasing market for stronger variants.”