TobaccoReporter logo

Tag: nordic spirit

  • JT Offering Nordic Spirit in Japan

    JT Offering Nordic Spirit in Japan

    Japan Tobacco Group officially introduced Nordic Spirit, its oral nicotine pouch brand, to the Japanese market starting today (March 3). Cola Fizz will be available for pre-sale online, with a nationwide rollout on April 6, while Berry Mix is slated for online release in mid-March. Each can contains 14 pouches priced at 500 yen ($3.15).

     JTG emphasizes that while the product is generally considered lower risk than cigarettes, it is addictive and not for minors, and the company is committed to expanding the oral nicotine category globally to provide adult consumers with more choice.

    Source: Japan Tobacco Inc.

  • JTI Refreshes Nordic Spirit Look

    JTI Refreshes Nordic Spirit Look

    Today (March 3), JTI UK unveiled a refreshed brand identity for its Nordic Spirit nicotine pouches, introducing “striking new packaging” designed to enhance shelf visibility and provide clearer guidance for adult nicotine users. Inspired by the “North Star,” the updated packs — now live across JTI360 and rolling out in stores — feature Dry or Moist indicators for slower or faster nicotine release, alongside a six-dot strength system ranging from 6mg to 17mg. Each can contains 20 pouches and includes a compartment for used pouches, with recyclable polypropylene packaging.

    The refresh follows the launch of Nordic Spirit Frosty Mint Max and comes as the UK nicotine pouch category grows to £15.9 million per month. Brand Lead Manager James Richards said the redesign aims to improve shelf standout and help retailers better guide customers, while maintaining the same product quality and flavor range. The brand’s Moist Range was also named Product of the Year 2026 in the Nicotine Pouch category, marking its third major award in five years and reinforcing its position in the expanding UK market.

  • FRESH NEW LOOK, SAME GREAT TASTE FOR NORDIC SPIRIT

    FRESH NEW LOOK, SAME GREAT TASTE FOR NORDIC SPIRIT

    PRESS RELEASE, March 3, 2026

    JTI UK has today revealed a refreshed brand identity for its Nordic Spirit nicotine pouches, with striking new packaging to stand out even more prominently on retailers’ shelves. The updated branding is live across JTI360, with the new design packs appearing on shelves over the coming months alongside updated brand communications at the point of sale.

    With increasing choice across flavours, formats and strengths, adult nicotine users are increasingly looking for clear guidance to find the option that suits them best. In response, Nordic Spirit has refreshed its brand identity, inspired by the ‘North Star.’ Beyond the vibrant new look, the modernised packaging offers retailers enhanced guidance on strength and flavour – meaning they can better advise existing nicotine users on the best product for their preferences.

    Featuring Dry or Moist indicators on pack, with respective slower and faster releases, nicotine users can select whether to use a pouch which is more subtle in flavour and has a slower release, or more intense in flavour with a faster release. The clear six dot strength system, ranging from 6-17mg, further illustrates the nicotine intensity level, guiding users to the product best suited for their preference. Each can of pocket-friendly Nordic Spirit contains 20 individual pouches and has a useful compartment in the lid where used pouches can be stored before disposal in a bin. The container itself is made of polypropylene (PP) and is widely recycled in household recycling.

    James Richards, Brand Lead Manager at JTI UK, says: “With Nicotine Pouches continuing to grow in value at £15.9million a month in the UK[1], we understand the importance of this category, and to retailers in boosting profits. That’s why, this brand-new look, combined with enhanced on-pack communications, ensures Nordic Spirit achieves superior shelf stand-out and empowers retailers to provide more guidance to existing nicotine users.

    “What’s inside hasn’t changed, it’s still the same high-quality nicotine pouch and refreshing flavours in a variety of strengths that your customers know and love.”

    The brand refresh follows the launch of the Nordic Spirit Frosty Mint Max in October, which first debuted the new look complete with the North Star logo.

    Nordic Spirit’s Moist Range has been crowned Product of the Year 2026 in the Nicotine Pouch category at the Product of the Year Awards[2]. This marks the brand’s third major win in the past five years[3], reinforcing its position as one of the UK’s leading nicotine pouch brands. Product of the Year is the UK’s largest consumer-voted survey of product innovation, with over 8,007 shoppers surveyed to select the winners in each category. As a trusted seal of approval, the award recognises Nordic Spirit’s strong performance in this fast-growing category.

    [1] Circana (UK) Ltd, Value Sales, Nicotine Pouch Category, Total UK, Mar 2025 Ltd

    [2] Winner Nicotine Pouch Category. Survey of 8,007 people by Kantar.

    [3] Nordic Spirit was voted Product of the Year in 2021, and its Spearmint X-Strong pouch was voted Product of the Year in 2023.

  • Haypp Says Mint and Berry Flavors Dominated UK Alternatives

    Haypp Says Mint and Berry Flavors Dominated UK Alternatives

    UK online retailer Haypp released its “2025 Wrapped” sales data, revealing that mint flavors dominated nicotine pouch purchases while berry flavors led among vape users. Peppermint accounted for 24% of nicotine pouch sales, followed by spearmint at 14%, while cold mint (13%) and blueberry (12%) were the most popular vape flavors. The data highlights the role of flavor variety in encouraging smokers to switch to alternative nicotine products, according to the company.

    Brand preferences in 2025 favored established names, with Velo (35%) and Nordic Spirit (14%) leading the nicotine pouch category, and Elf Bar (28%) and Vuse (25%) topping vape sales. Haypp said the findings underscore the importance of flavor diversity for adult consumers transitioning away from cigarettes, as policymakers consider future tobacco and vape regulations in the UK.

  • JTI UK Launches Strongest Nordic Spirit Nicotine Pouch Yet

    JTI UK Launches Strongest Nordic Spirit Nicotine Pouch Yet

    JTI UK announced the launch of its most potent nicotine pouch to date, Nordic Spirit Frosty Mint Max (17mg), which is now available via JTI360 and key multiple grocers, with wider rollout to independent and symbol retailers from November 3. Priced at £6.50 RRP, JTI said it is targeting the fast-growing “max strength” segment, which now accounts for 16% of nicotine pouch sales in the Independents & Symbols channel.

    The new variant debuts Nordic Spirit’s refreshed branding, featuring darker tones and bold design cues to emphasize strength. With the UK nicotine pouch market valued at £15.9 million per month, JTI says the product will help retailers meet rising demand for high-strength options.

  • JTI Philippines Sees 23% Growth in Nicotine Pouches

    JTI Philippines Sees 23% Growth in Nicotine Pouches

    According to JTI, Nordic Spirit, the first nicotine pouch brand in the Philippines, is enjoying 23% monthly growth across the country. At a recent briefing in JTI’s office in Stockholm, Sweden, that included visiting journalists from the Philippines, Karin Tan, JTI’s director of reduced-risk products, said the product’s growth has been robust since it was introduced in May 2023.

    “There is actually traction in the market,” Tan said, citing data from major convenience stores such as 7-Eleven and Uncle John’s. “It is all about giving consumers pleasurable choices.”

    In a recent JTI survey of 7,000 consumers, 80% reported a positive experience using nicotine pouches. Consumers in the Philippines cited convenience, taste, and satisfaction in the product, and noted it was convenient to use in a country that contains so many no-smoking areas.

    Against this backdrop, JTI’s Vårgårda facility, located in Västra Götaland County on Sweden’s western coast, is gearing up for increased demand for nicotine pouches. The facility will soon produce Nordic Spirit for the UK, Canada, France, and the Philippines, according to factory lead Serkan Karasulu. 

  • JTI Adds Three Flavors to Pouch Line

    JTI Adds Three Flavors to Pouch Line

    Japan Tobacco International UK has expanded its Nordic Spirit nicotine pouch line by introducing “three on-trend flavor variants designed to elevate the consumer experience and cater to the growing demand for berry and tropical flavors.” With Nordic Spirit already delivering £4.5m in value sales each month

    Available now for independent retailers and symbol groups, the new Raspberry, Tropical Mix, and Forest Berries offerings feature a quicker and stronger flavor release, along with increased moisture content. The packaging and pouch size has also been changed to be more convenient for the user.

    “Consumers in this space are seeking bolder flavor experiences and greater variety from nicotine pouches,” said Bruce Terry, Portfolio Brand Manager at JTI UK. “That insight guided the development of our latest Nordic Spirit range, where we placed a strong emphasis on both intensity and diversity of flavors.

    “With enhanced taste profiles and a more impactful sensory experience, our new variants are set to excite the category, creating a valuable opportunity for retailers to drive sales and maximize profitability.”

    Retailers can purchase the new Nordic Spirit flavors through wholesalers or via the JTI360 website.

  • JTI Expands Nordic Spirit Line

    JTI Expands Nordic Spirit Line

    JTI UK has expanded its Nordic Spirit nicotine pouch range with the introduction of two variants designed to elevate the consumer experience: Frosty Berry and Frosty Mint flavors. Available now for independent retailers and symbol groups, both products feature higher menthol and moisture content combined with an improved flavor recipe, delivering an instant and intensified flavor burst, according to the company.

    “Increased flavor intensity and mentholated products are the top priorities for consumers in this category,” said Bruce Terry, Portfolio Brand Manager at JTI UK. “That’s why we focused on these elements when developing our new Frosty range.

    “The improved taste and intensified experience of our Frosty variants position us to drive growth in the category, offering retailers an exciting opportunity to boost sales and profits.”

    As the UK nicotine pouch market continues to grow, this launch addresses consumer preferences for stronger strengths and refreshing flavors. Strong and extra-strong variants now account for 60.1% of the nicotine pouch market, while mint flavors dominate with an 83.6% share. Meanwhile, fruit flavors hold a notable 15.5% share, making these new variants perfectly aligned with market trends.

    As the UK’s No.1 nicotine pouch in the independent channel, Nordic Spirit generates £4.5 million in monthly sales.

  • Nordic Spirit Launches New Nicotine Pouch

    Nordic Spirit Launches New Nicotine Pouch

    Nordic Spirit has launched a spearmint version and an extra-strong nicotine option for its Bergamot Wildberry flavor, according to Talking Retail.

    The extra-strong variant will also be available in the new spearmint flavor. Currently, 70 percent of nicotine pouch sales are made up of strong and extra-strong variants.

    “The Nordic Spirit brand has gone from strength to strength since launching in 2019 with its range of nicotine pouches pivotal in driving category growth,” said Mark McGuiness, head of marketing at JTI U.K. “We strive to innovate and meet evolving customer demand, and the new launches do just that—helping retailers take advantage of the increasing market for stronger variants.”