Essentra, a global supplier of specialist plastic, fiber and foam products, has launched two industry-leading e-cigarette solutions. The new e-cigarettes—a rechargeable and a disposable option—are the company’s first “full service” white-label products in the category.
Developed in response to the company’s extensive customer research and industry insights, both e-cigarettes deliver a high-performing and consistent “extraction efficiency” for optimum taste and nicotine release, according to Essentra.
“We have developed close and confidential partnerships with our customers by applying our technical expertise and analytical testing capabilities,” says Patrick Meredith, Innovations Director at Essentra. “This has allowed us to provide bespoke solutions that meet our customer’s demands.”
Essentra’s rechargeable portfolio ranges from a traditional cigarette size to a cigar size. The company also offers e-cigarette kits, which include battery units, refill cartridges and a USB charging device. Designed to be a more convenient solution for consumers, the disposable e-cigarettes will be available as a single unit or as multiples, and are packaged into a branded outer carton or blister carton.
The new rechargeable and disposable e-cigarettes were developed using Essentra’s specialist knowledge and sector expertise, including its patent-pending reservoir technology. According to Essentra, the reservoir can be manufactured without the use of processing aids such as antistatic, lubricate, bonding agent or surfactant, meaning that it does not interfere with the chemistry of the e-liquid it holds and instead ensures a more pure experience.
“As experts in specialty plastic, fiber, foam and packaging components, we can provide a complete end-to-end service while adding value and maximising efficiency,” says Meredith. “With the only independent e-cigarette testing laboratory in the industry, Essentra can guarantee consistent industry leading quality.”