Philip Morris International (PMI) says it supports new research into the health impact of cigarette alternatives like vapes and heated tobacco, as long as it is carried out by an “independent and science-driven third-party Association.” The statement comes as the European Commission prepares to assess e-cigarettes and other nicotine products for the first time under its review of EU tobacco directives. Commission officials said future studies will be funded exclusively with EU funds in line with World Health Organization (WHO) guidelines.
PMI Europe president Massimo Andolina told Euractiv that the company would welcome such studies to validate its claims that next-generation products are less harmful than traditional cigarettes. But both the WHO and the EU stress that e-cigarettes and heated tobacco remain harmful and could act as a gateway to smoking. Several health and cancer organizations have also urged EU governments to tighten rules, warning that alternative products are fueling nicotine initiation among young people.
The debate comes as Brussels weighs higher taxes on both cigarettes and new products, while proposing that 15% of national tobacco tax revenues be diverted to the EU budget. EU Health Commissioner Olivér Várhelyi recently called vaping “enormously popular” among youth and a “significant health risk,” adding: “They do not pay taxes yet—and it is clear to me that they should do so.”