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  • PMI Exec: Lack of Rules Boosts Illegal Segment

    PMI Exec: Lack of Rules Boosts Illegal Segment

    Nick Ricketts, PMI’s president of oral products, said regulatory clarity is essential for the development of nicotine pouch markets and the protection of consumers. In an interview with Logos Press, he said, “When there are no rules, the market shifts to the illegal segment.”

    Ricketts argued that nicotine pouches should be integrated into regulated systems rather than banned, with clear product standards, nicotine limits, flavor rules, age verification, and marketing restrictions. He pointed to regulatory models such as FDA oversight in the U.S. and structured national frameworks in parts of Europe as more effective than outright prohibitions. He said bans can push demand into illicit channels, weakening quality control and age enforcement, citing Germany and Belgium as examples. He highlighted Sweden as a benchmark, where long-term access to smoke-free alternatives and supportive tax policy have coincided with very low smoking rates. He also said PMI views nicotine pouches as part of its broader smoke-free portfolio, with growing availability across global markets under increasing regulatory oversight.

  • Netherlands Provided PMI €1M for Subsidized Carbon Improvements

    Netherlands Provided PMI €1M for Subsidized Carbon Improvements

    The Dutch government awarded more than €1 million in climate subsidies to Philip Morris between 2023 and 2025 under its VEKI program, which supports industrial investments aimed at reducing carbon emissions. The funding was used at the company’s Bergen op Zoom factory to replace a natural gas installation with a heat pump system that reuses waste heat from production, improving energy efficiency and lowering emissions. Philip Morris received €373,000 in 2023, €560,000 in 2024, and €103,000 in 2025, according to Dutch broadcaster RTL Z.

    The subsidies drew attention because they were awarded to a tobacco manufacturer despite the Netherlands’ broader efforts to reduce smoking through higher tobacco taxes and tighter retail restrictions. The Ministry of Climate and Green Growth said the sustainability program operates independently of tobacco control policy, arguing that while tobacco production remains legal, manufacturers are eligible for climate funding if they meet the scheme’s requirements. The ministry emphasized that the subsidies support emissions reductions rather than tobacco production.

  • FDA Issues MRTP Orders for 20 Zyn Products

    FDA Issues MRTP Orders for 20 Zyn Products

    The U.S. Food and Drug Administration issued Modified Risk Tobacco Product orders for 20 Zyn nicotine pouch products manufactured by Swedish Match USA, making Zyn the first nicotine pouch brand authorized to market reduced-risk claims compared with cigarettes. The FDA-authorized claim states that using Zyn instead of cigarettes lowers the risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis. The authorization applies to 10 Zyn flavors in both 3 mg and 6 mg nicotine strengths and builds on the products’ January 2025 authorization for sale through the FDA’s premarket tobacco product application pathway.

    The FDA said its decision followed an extensive scientific review of the products’ relative health risks, consumer understanding of the claim, youth use data, and overall population health impact. The agency concluded that the modified-risk claim is scientifically supported, that consumers understand its meaning, and that allowing the claim is expected to benefit public health. The authorization requires Swedish Match USA to conduct post-market surveillance and behavioral studies, and the orders will expire after five years unless renewed. The FDA also noted it retains the authority to withdraw the orders if continued marketing no longer benefits public health, including if youth uptake increases.

    Separately, Philip Morris International said the decision expands its portfolio of FDA-authorized modified-risk products, which also includes IQOS heated tobacco products and General snus. PMI U.S. CEO Stacey Kennedy said the authorization provides adult nicotine consumers with FDA-reviewed, science-based information about the health benefits of switching completely from cigarettes to Zyn.

  • PMI Launches Campaign to Promote Positive Change

    PMI Launches Campaign to Promote Positive Change

    Philip Morris International launched “Believe. Further,” a multi-year platform with Italian singer Andrea Bocelli aimed at fostering discussion around innovation, progress, and positive change. Unveiled in Venice, the initiative is designed to engage cultural, institutional, and business audiences across Europe while highlighting PMI’s ongoing business transformation toward smoke-free products.

    PMI said the platform reflects its evolution from a cigarette manufacturer to a smoke-free products company, noting that smoke-free products accounted for 43% of its net revenues and were available in more than 105 markets as of the first quarter of 2026. Massimo Andolina, President of PMI’s Europe Region, said the partnership is intended to raise awareness of how technology and innovation can drive positive change, while Bocelli said the initiative reflects a shared belief in pursuing progress and improving lives.

  • PMI Named Among ‘Best Companies for the Future’

    PMI Named Among ‘Best Companies for the Future’

    Philip Morris International Inc. was named to the inaugural WSJ Leadership Institute “Best Companies for the Future” ranking, placing No. 97 overall among S&P 500 companies and third in the Food, Beverage & Tobacco sector behind Coca-Cola and PepsiCo. Compiled by Bendable Labs, the ranking evaluates companies across six areas: AI readiness, innovation, talent readiness, financial fitness, resilience, and agility.

    PMI said the recognition reflects its transformation into a consumer goods company focused on smoke-free products, supported by investments in science, innovation, and organizational capabilities. Group CEO Jacek Olczak said the ranking highlights the company’s progress in adapting to changing consumer preferences and advancing its long-term smoke-free strategy. PMI also noted that its flagship heated tobacco brand, IQOS, was recently named to Kantar’s BrandZ 2026 Most Valuable Global Brands ranking.

  • PMI Examines Role of Science in Smoke-Free Future

    PMI Examines Role of Science in Smoke-Free Future

    Philip Morris International convened public health experts, academics, consumer advocates, and policymakers in Rabat, Morocco, for its Technovation Smoke-Free conference on June 24, which focused on tobacco harm reduction, smoke-free alternatives, and evidence-based health policy. Discussions centered on the role of science and innovation in reducing smoking-related harm, with speakers highlighting the potential of smoke-free products and the importance of regulatory frameworks, consumer information, and locally driven public health strategies across Africa.

    The event featured senior PMI executives, including communications executive Tommaso Di Giovanni and Maghreb Managing Director Taylan Süer, alongside researchers and public health experts from Morocco, Tunisia, Libya, Senegal, and France. Participants discussed nicotine-related misconceptions, consumer access to information, and health-policy sovereignty, emphasizing the need for African countries to develop public health approaches tailored to local conditions. The conference concluded with calls for greater collaboration between scientific communities and policymakers to support evidence-based decision-making and harm-reduction strategies.

  • PMI Urges EU to Ensure ‘Fair Treatment’ of Tobacco in Review

    PMI Urges EU to Ensure ‘Fair Treatment’ of Tobacco in Review

    Philip Morris International called on the European Union to ensure that the tobacco sector receives the same regulatory treatment as other legal industries as policymakers prepare revisions to the Tobacco Excise Directive (TED) and the Tobacco Products Directive (TPD). In a letter to Ursula von der Leyen, published by PMI’s Europe President Massimo Andolina, the company argued that current EU policies are shaped by bias against the tobacco industry and fail to recognize its economic contribution. PMI said the sector supports more than two million jobs across Europe, contributes approximately €180 billion in annual tax revenue, and maintains a significant regional manufacturing and supply chain footprint.

    The company also highlighted its investment in smoke-free products and harm-reduction innovation, arguing that forthcoming regulatory decisions will influence Europe’s ability to attract investment and maintain competitiveness in the sector. PMI called for future tobacco regulation to be guided by evidence, transparency and inclusiveness, while EU institutions continue to review potential changes to tobacco taxation and product rules across the bloc.

  • PMI-WSJ Study Highlights Human Value in AI-Driven Workplace

    PMI-WSJ Study Highlights Human Value in AI-Driven Workplace

    Philip Morris International and WSJ Intelligence, the in-house thought leadership consultancy for The Wall Street Journal’s commercial sales organization, today (June 23) unveiled preliminary findings from a global study suggesting that uniquely human capabilities will become increasingly valuable as artificial intelligence becomes more deeply embedded in the workplace. Based on a survey of more than 2,500 business professionals across the United States, the United Kingdom, Italy, South Africa, and Brazil, the research found that while AI adoption is accelerating, professionals continue to place greater trust in human judgment for strategic and creative decisions.

    The study found that 83% of respondents use AI for research and information synthesis on a weekly basis, but only 57% report a high level of trust in its outputs. When AI-generated recommendations conflict with human insights, 62% said human intuition should remain the final authority. Respondents identified critical thinking as the most important workplace skill but also the one most at risk of erosion through overreliance on AI, while creative empathy and adaptability were cited as the human capabilities expected to gain the most importance over the next three years.

    The research also highlighted a divide in AI proficiency and trust between senior executives and entry-level employees, with C-suite leaders reporting significantly higher levels of expertise and confidence in AI tools. PMI said the findings support its view that human cognition should be treated as a strategic business resource as companies increasingly integrate AI into their operations, with a full report scheduled for release in September.

  • PMI Announces New Regional Leadership

    PMI Announces New Regional Leadership

    Philip Morris International announced a series of regional leadership changes effective August 1, as the company continues to advance its smoke-free transformation and implement the organizational structure introduced in late 2025. Marco Hannappel will become president of PMI’s Europe Region, succeeding Massimo Andolina, who was recently appointed Group Chief Financial Officer, while Can Kuterdem will take over as president of the Latin America and Canada Region.

    The appointments complete PMI’s four-region leadership model, alongside Gijs de Best, who assumed leadership of the South Asia, Indochina, CIS, Middle East and Africa Region in January, and Vassilis Gkatzelis, who continues to lead the East and Southeast Asia, Pacific and Global Travel Retail Region. All four regional presidents report to Frederic de Wilde, CEO of PMI International, which oversees the business unit generating the majority of PMI’s global revenue. The leadership changes align with PMI’s broader strategy to strengthen execution and support growth across its expanding smoke-free portfolio and evolving global consumer goods business.

  • PM Italia Fined €7M for ‘Smoke-Free’ Language  

    PM Italia Fined €7M for ‘Smoke-Free’ Language  

    Italy’s competition authority fined Philip Morris Italia €7 million for allegedly misleading consumers through marketing claims related to its smoke-free and non-combustible tobacco products. The regulator said an investigation launched following a complaint from Italy’s Health Ministry found that terms such as “smoke-free,” “smoke-free products,” and references to a “smoke-free future” could lead consumers, including minors, to believe heated tobacco and e-vapor products are harmless or less harmful than conventional cigarettes, despite scientific evidence that does not conclusively support such claims.

    Philip Morris Italia rejected the findings and said it will appeal, arguing that the terminology complies with Italian and European Union regulations and accurately distinguishes products that do not involve combustion from traditional cigarettes.