Scandinavian Tobacco Group shareholders approved the company’s 2025 annual report and a dividend of DKK 4.50 ($0.72) per share at its annual general meeting, while backing the remuneration report and board compensation for 2026. The AGM also saw the re-election of most board members, and the appointment of Lars Dahlgren, with Henrik Brandt confirmed as chairman. PricewaterhouseCoopers was reappointed as auditor, as the company maintains continuity of governance while returning value to shareholders.
Tag: Scandinavian Tobacco Group
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Scandinavian Announces AGM for April 15
Scandinavian Tobacco Group announced that it has scheduled its annual general meeting for April 15 in Copenhagen, where shareholders will vote on key items, including approval of the 2025 annual report, a proposed dividend of DKK 4.50 ($0.72) per share, board remuneration, and director elections. The board has nominated several members for re-election and proposed Lars Dahlgren as a new director, while also recommending the reappointment of PricewaterhouseCoopers as auditor. Shareholders will be able to attend in person or follow the meeting via webcast, though remote participants will not be able to vote or ask questions.
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Scandinavian Reports Financials, Proposes Dividend
Scandinavian Tobacco Group reported a 1.8% decline in full-year 2025 net sales to DKK 9.0 billion ($1.4 billion), with organic growth down 3.1%, or -1.8% excluding discontinued third-party nicotine pouch distribution in its online business. EBITDA margin before special items was 19.8%, in line with guidance, while free cash flow before acquisitions fell to DKK 595 million ($95.2 million) due to delayed receivables linked to a new ERP rollout in Europe. Adjusted EPS declined to DKK 10.8 from DKK 13.7 ($1.73 from $2.19) a year earlier. The board will propose an ordinary dividend of DKK 4.50 ($0.72) per share, representing a 42% payout ratio. In the fourth quarter, net sales fell 4.6% to DKK 2.3 billion ($368 million), with margin pressure driven by product mix shifts toward nicotine pouches and increased promotional spending in North America.
For 2026, the group expects reported net sales growth at constant exchange rates of between -2% and 2%, EBIT margin before special items of 13.0%–14.5%, free cash flow before acquisitions of DKK 950 million to DKK 1.2 billion ($152 million to $192 million), and adjusted EPS of DKK 9–11. Management said 2026 will focus on earnings stabilization under its Focus2030 strategy, with continued investment in handmade cigars and nicotine pouches, while working capital is expected to normalize in the first half following the ERP-related delays.
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Scandinavian Calls for AGM Proposals
Scandinavian Tobacco Group sent a notice informing shareholders that any proposed motion to be included on the upcoming Annual General Meeting agenda must be received in writing by March 3. Requests can be sent to investor@st-group.com or mailed to Scandinavian Tobacco Group. The AGM is scheduled for April 15.
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Scandinavian Shuffles Cigar Lineups Between Divisions
Effective February 2, Scandinavian Tobacco Group (STG) will reshuffle its U.S. cigar sales structure, transferring five brands between its two internal sales divisions, General Cigar Co. and Forged Cigar Co., according to Halfwheel. Most notably, the non-Cuban Cohiba brand will move from General to Forged, along with Punch and Havana Honeys, as STG seeks to better balance the two divisions. Partagas and Room101 will switch to General.
The restructuring is part of STG’s Focus2030 strategy and is designed to make General and Forged more equal in scale, despite their unusual internal competition model in which sales teams owned by the same company compete directly for the same retail accounts. STG also plans to expand the Forged sales force and has shifted several lower-volume brands—Brioso, Honduran Bundles, and La Estrella Cubana—to its Meier & Dutch wholesale division, with Los Statos Deluxe, Room101 Farce, and Sancho Panza removed from active price lists, but with no other updates given.
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STG Launches Focus2030, Revamps Shareholder Returns
Scandinavian Tobacco Group (STG) unveiled its new five-year strategy, Focus2030, ahead of its Capital Markets Day tomorrow (November 20). The plan aims to strengthen the company’s core machine-rolled and smoking tobacco business in Europe, expand its handmade cigar operations in the U.S., and accelerate growth in the nicotine pouch category.
To support the strategy, STG’s board has adopted new financial ambitions and a flexible shareholder return policy. Targets include a return on invested capital of at least 11% by 2030, low single-digit annual EBIT growth, and free cash flow before acquisitions of at least DKK 1.2 billion ($180 million). The shareholder return framework shifts to a 40–60% dividend payout ratio against adjusted earnings per share, supplemented by share buybacks when leverage allows. Since listing in 2016, STG has returned more than DKK 9 billion ($1.4 billion) to shareholders.
The company also plans DKK 200 million ($30 million) in cost improvements early in the strategy period to bolster efficiency and earnings resilience. CEO Niels Frederiksen said Focus2030 will create long-term value for consumers, employees, and shareholders, positioning STG to drive growth beyond 2030. The Capital Markets Day presentation will be livestreamed from 14:00 to 16:30 CET.
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Scandinavian Reports Q1 Results
Scandinavian Tobacco Group reported its net sales for the first quarter 2025 increased 1.3% to DKK 2 billion ($300 million) with a negative organic net sales growth of 8.8%. EBITDA before special items decreased 5.3% to DKK 317 million ($47.6 million) with an EBITDA margin of 16.1%.
The reported net sales growth was driven primarily by the addition of the Mac Baren business and high double-digit growth in its XQS nicotine pouch brand, the company said. Organic net sales decline was impacted by lower consumption of handmade cigar sales in the U.S. and the discontinuation of online distribution of ZYN in the U.S. Temporary supply issues related to the go-live of SAP in its European factories phased some machine-rolled cigar sales from the first to later quarters.
The U.S. market accounts for approximately 45% of the Group’s net sales. As a consequence of the recent changes in U.S. international trade policy—announced in April and resulting in increased tariffs of currently 10% on imported goods—and due to the translation effect from a lower U.S. dollar exchange rate, Scandinavian is adjusting its financial expectations for the full year 2025. The Group now expects reported net sales for 2025 to be in the range of DKK 9.1–9.5 billion ($1.37–1.43 billion), adjusted from the previous range of DKK 9.2–9.7 billion ($1.38–1.46 billion).
The EBITDA margin decreased 1%-point compared with the first quarter of last year. The decline is driven by a combination of product and market mix, investments in regaining market shares in machine-rolled cigars in key European markets, as well as the expansion of our nicotine pouch business, the company said.
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Net Sales up at Scandinavian Tobacco
Image: STG Scandinavian Tobacco Group (STG) reported a 7.1 percent increase in net sales to DKK2.4 billion ($338.94 million) for the third quarter of 2024, with an EBITDA margin before special items at 23.4 percent. In a like-for-like comparison and excluding exchange rate developments, organic net sales decreased by 0.1 percent.
Discontinuation of distribution of third-party nicotine pouches in the U.S. impacted growth negatively by 1 percent. Growth in the company’s machine-rolled cigars and smoking tobacco and next generation products (NGP) segment was partly offset by a decline in STG’s handmade cigars and accessories business.
The NGP brand XQS increased 72 percent, though the absence of the distribution of nicotine pouches reduced category growth to 2 percent.
The decrease in the EBITDA margin was a result of STG’s investment to support growth of our its NGP portfolio, the currently lower profitability in Mac Baren and the comparison to a strong third quarter 2023.
With the acquisition of Mac Baren, we are in 2024 on track to surpass DKK9 billion in net sales for the first time ever.
“With the acquisition of Mac Baren, we are in 2024 on track to surpass DKK9 billion in net sales for the first time ever and we expect the Mac Baren acquisition to deliver significant synergies as we implement the integration plan, said STG CEO Niels Frederiksen in a statement.
“In the third quarter market share in machine-rolled cigars in Europe stabilized and began to improve and in particular France showed promising progress. XQS performed well in both Sweden and in U.K. as well as in Denmark where the brand has recently been introduced. The remainder of the growth enablers also delivered growth.
“We remain committed to enhancing shareholder returns and we are about to complete our current share buyback, after which we will have returned almost DKK1.5 billion to shareholders over the course of 2024.”
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Scandinavian Tobacco Reports Higher Sales
Photo: STG Scandinavian Tobacco Group (STG) reported net sales DKK2.37 billion ($352.77 million) for the second quarter of 2024, up from DKK2.23 billion for the comparable 2023 period.
Net sales increased 4.8 percent organically driven by handmade cigars and next generation products. The decline rate in machine-rolled cigars & smoking tobacco improved compared with the first quarter.
“The second quarter financial performance supports our expectation for the full year,” said STG CEO Niels Frederiksen in a statement.
“During the past months, we have taken material steps in executing our strategy and to safeguard our financial performance in challenging markets. The new commercial structure has been completed and we have taken additional steps to re-establish our market position in machine-rolled cigars and to improve our cost agility across the group. Further, the acquisition of Mac Baren strengthens our smoking tobacco business where the combination with our existing business will deliver meaningful synergies and good value for our shareholders”.
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Scandinavian Tobacco to Acquire Mac Baren
Photo: andrey Scandinavian Tobacco Group (STG) has agreed on the terms and conditions for the acquisition of all the shares of Mac Baren Tobacco Co. from Halberg. On a debt and cash-free basis, the transaction is valued at DKK535 million ($76.87 million). The acquisition will be financed by cash at hand and debt.
A family-owned business founded in 1826, Mac Baren is a global smoking tobacco company. Its portfolio includes pipe tobacco brands such as Mac Baren, Amphora and Holger Danske as well as fine-cut tobacco brands such as Amsterdamer, Choice and Opal. The company also produces and sells nicotine pouches with the brands ACE and GRITT.
Mac Baren’s products are sold in 74 countries with the majority of net sales generated in the U.S., Denmark and Germany. Other key markets include the U.K., France, Spain and Italy. The company is based in Svendborg, Denmark, with production facilities in Denmark and in Richmond, Virginia, USA. The company has approximately 200 full-time employees.
Mac Baren’s reported annual net sales (April 2024) were DKK723 million with a reported EBITDA of DKK85 million. Nicotine pouches accounted for close to 20 percent of net sales with a small negative contribution to EBITDA.
The acquisition will contribute to our already well-established position on the global market for pipe tobacco and will expand our attractive range of brands of the highest standards to our consumers.
“I am very pleased that we have taken this important step to strengthen our smoking tobacco business with the acquisition of Mac Baren,” said STG CEO Niels Frederiksen in a statement. “The acquisition will contribute to our already well-established position on the global market for pipe tobacco and will expand our attractive range of brands of the highest standards to our consumers. The combination with our existing business is expected to deliver meaningful synergies when fully integrated and good value for our shareholders.”
“Scandinavian Tobacco Group is acquiring a strong company with a lot of know-how, loved brands and skilled employees,” said Halberg chairman Torben Sorensen. “Since its inception in 1826, a central part of Mac Baren’s DNA has been its focus on new opportunities and ensuring optimal competitiveness. In light of this, it is timely prudence to now let the company become part of a stronger constellation. It is a particular pleasure that ownership has been retained in Danish hands. This is the best possible solution for both Mac Baren and Halberg.”
STG’s full-year financial guidance for 2024, excluding the impact from the acquisition of Mac Baren, remains unchanged. The integration planning period is expected to take up to 120 days