Tag: Securience

  • Securience and VapinDirect Merge

    Securience and VapinDirect Merge

    Photo: Alexas Fotos

    Securience is merging with VapinDirect, an online vaping wholesaler. The parent to the DuraSmoke, Forge, AmericaneLiquidStore, and VapeMoar brands will officially become a part of VapinDirect beginning March 31, 2021, according to an email to its customers.

    Last month, Securience announced it would be shuttering its business. In a letter to its partners, the company attributed its decision to a recent amendment of the Prevent All Cigarette Trafficking (PACT) Act outlawing the shipping of vapor products through the U.S. Postal Service (USPS).

    “A top priority of ours has always been to ensure guidelines and legal rules are held to the utmost standards,” the company wrote in its most recent message. “PACT Act raises these standards, and we want to ensure all our customers that they will be maintained. This merger will allow us to continue to distribute products business to business.”

    Based in Green Bay, Wisconsin, USA, VapinDirect will take over Securience’s manufacturing capabilities in Wauwatosa, Wisconsin. VapinDirect will also be adding thousands of products to Securience’s existing catalog.

    “VapinDirect is larger and thus more financially stable, having about [five times] our employment level, and thus better able to manage growth and change in the industry,” Securience wrote. “Our existing employees will be added to their team and will continue to use the same ISO-certified processes and equipment in the same Wauwatosa location.”

    The company will be contacting its wholesale customers over the coming weeks to introduce VapinDirect and clarify its shipping procedures. “There are many other challenges within the industry concerning PACT and this merger is one of the many ways we will continue to find a way,” the email states.

  • U.S. Mail Ban Claims its First Victim

    U.S. Mail Ban Claims its First Victim

    Photo: Ian Allenden – Dreamstime.com

    The Prevent All Cigarette Trafficking (PACT) Act, which prohibits the shipping of vapor products through the U.S. Postal Service (USPS), has claimed its first victim.

    In a letter to its business partners, Securience announced it would be closing its doors at the end of March. Securience is the parent company of vapor brands such as DuraSmoke, Forge, AmericaneLiquidStore and VapeMoar.

    In its letter, Securience cites its inability to mail product to consumers; however, the PACT Act also prevents business-to-business shipments by the USPS, according to a representative from the Bureau of Alcohol, Tobacco and Firearms who spoke during the recent Tobacco and Vapor Law Symposium presented by the Keller and Heckman law firm.

    “Because of the complexity of these new shipping rules, FedEx, UPS and DHL have all informed us that they will stop shipping vaping products completely—including our shipments to you, our wholesale vape shop customers and distributors,” wrote Securience owner Don Muehlbauer. “While we have looked at some alternatives, given the geographic locations of our customers, the significant increase in compliance costs, and our capabilities as a small business, we have been unable to find a feasible alternative and have been left in a situation that makes continuing business impossible.”

    Securience opened its doors in 2008 and has since been a staple in the vaping industry. Muehlbauer stated that he anticipates the PACT Act will not only impact his company, but many small e-liquid manufacturers. “Those manufacturers who are able to afford the increased compliance costs will have increased shipping costs that may impact [retail] shops,” he wrote. “The last day we will be able to accept orders for shipping is March 25 or until supplies run out.”