Tag: Swisher

  • Swisher Consolidates Smokeless Portfolio

    Swisher Consolidates Smokeless Portfolio

    Swisher has consolidated its broad smokeless tobacco portfolio under Fat Lip Brands. With a mix of classic brands and modern-day favorites in moist snuff, chewing tobacco and dry snuff, the creation of Fat Lip Brands is part of Swisher’s efforts to align its businesses and brands to better serve its wholesale and retail customers as well as its adult consumers. Through this alignment, Fat Lip Brands will enhance its focus within the smokeless category and allow for more effective allocation of resources and customer service efforts, according to the company.

    Fat Lip Brands is well positioned among Swisher’s five strategic businesses that also include Swisher Sweets Cigar Co. (large and little/filtered cigars), Drew Estate (premium cigars), Hempire (hemp accessories) and Rogue Holdings (modern oral nicotine). Each business provides focused category expertise and product knowledge under a renewed purpose for the broader company. Through Swisher’s strategic businesses, trade partners will have access to the growth strategies and product innovations that drive expanded success.

    Based in Wheeling, West Virginia, USA, Fat Lip Brands brings a 141-year tradition in smokeless tobacco together under a one portfolio covering all customers’ needs in the moist snuff, chew and dry snuff categories. “With classic brands like Mail Pouch, Chattanooga Chew, Bowie, Navy and Railroad Mills offered alongside everyday best sellers like Kayak, Creek and Starr, Fat Lip Brands serves the modern lifestyle of adult consumers while staying grounded in a tradition of quality and affordability,” Swisher wrote in a press note.

  • Swisher International Becomes Swisher

    Swisher International Becomes Swisher

    Photo: Swisher

    Swisher International will change its corporate identity to Swisher, signifying the expansion of Swisher’s vision, offerings and focus on adult consumer lifestyle.

    “While Swisher has always been anchored around its loyal adult consumers, partners and employees, the company is working to build a bold future centered on creativity and innovation,” the company wrote in a press note.

    John Miller

    “We have truly seen an evolution in the tastes of adult consumers, including the preference for lifestyle products within the tobacco category and beyond,” said John Miller, president of Swisher. “We are poised to explore and innovate in new categories while also preserving the legacies and strengths of our existing product portfolios.”

    Best known for its Swisher Sweets cigars and classic tobacco brands such as Optimo, Goodies, King Edward and Mail Pouch, Swisher has in recent years expanded its offerings with Drew Estate’s premium cigars, Hempire hemp rolling papers and Rogue’s portfolio of nicotine-on-demand products.

    This strategic approach expands Swisher’s capability to address shifting adult consumer preferences while continuing to focus on success in its core businesses, according to the company.

    “Swisher’s five strategic businesses—Swisher Sweets Cigar Company (Large & Little/Filtered Cigars); Fat Lip Brands (Smokeless); Drew Estate (Premium Cigars); Hempire (Hemp Products); and Rogue Holdings (Modern Oral Nicotine)—provide category expertise, product knowledge and a focused approach under a renewed purpose for the company,” the company stated.