General Cigar Co. has acquired the Toraño Family Cigar Co. brands. The company says the acquisition will strengthen its market position and enhance its product mix to deliver greater value and innovation. It will also allow General Cigar to expand its portfolio.
Spanning almost 100 years, Toraño Cigars has a long history that encompasses every area of the cigar industry, from growing though manufacturing to brand creation. Toraño’s portfolio, including the popular Exodus, Reserva, Casa Toraño, Vault and Master Collections will remain unchanged under the new owners.
“The acquisition of the Toraño brands represents an opportunity for us to strategically expand our portfolio,” says Dan Carr, president of General Cigar. “Our companies have been intertwined for over 50 years and I look forward to working with Charlie Toraño on plans to celebrate the upcoming centennial and to carry forward the vision, passion and innovation that is synonymous with the Toraño name while also leveraging our resources to bring even greater excitement and reach to our trade partners and consumers.”
“There is a long-standing and proud history of partnership between General Cigar and Toraño, dating back to my family’s exodus from Cuba,” says Toraño president Charlie Toraño. “There is no other company that I would rather have continue my family’s legacy, and I look forward to seeing the Toraño brands prosper under General Cigar’s expertise.”