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  • Opinion: WHO Is Wrong on Flavors — It’s Time to Stand Up for Harm Reduction and Common Sense

    Opinion: WHO Is Wrong on Flavors — It’s Time to Stand Up for Harm Reduction and Common Sense

    By Markus Lindblad, Head of External Affairs at Haypp Group, parent company of Nicokick.com and Northerner.com

    At every turn, a new opinion emerges, demonizing brands for developing flavored products, to, as they say: market to those underage—often based on the notion of a “hidden agenda.” Let’s be clear: these products are created exclusively for adult consumers.

    This year, the World Health Organization (WHO) is using World No Tobacco Day 2025 to push the go-to ‘anti flavor’ agenda on nicotine products. Huge surprise to no one. The claim is that they’re part of an industry ploy to attract children. The slogan—Bright Product. Dark Intentions. Unmasking the Appeal—is both misleading and dangerous. And the question we ask ourselves: to what end?

    What those who are committed to this rhetoric seem to forget is that regulatory bodies have implemented strict guidelines to ensure the opposite of this mythical ‘hidden agenda’. As compliant and responsible brands, we walk a tight rope every day. Transparency is built into every layer of the industry—from marketing communications in earned, paid, and owned channels to prominent warning labels and full ingredient disclosure. The real unknown is the unchecked rise of illicit products flooding the market. Much like alcohol, flavors are not a tool for targeting youth. The logical step forward is to adopt consistent age verification measures—at both the federal and state levels—to prevent underage access.

    WHO’s Campaign Ignores Science and Reality

    WHO, like many other one-sided anti-tobacco organizations, paints all flavored nicotine products with the same broad brush, ignoring clear distinctions with those developed as alternatives to help adults move away from smoking. The truth is, flavored alternatives have proven to be a strong contributor to the harm reduction movement, helping millions of smokers transition away from deadly combustible tobacco.

    Earlier this year, the U.S. Food and Drug Administration (FDA) authorized certain nicotine products to be marketable as a risk-reduced alternative, as part of its harm-reduction strategy, finally listening to and acknowledging the science we’ve known for years. Yet the flavor-ban fight continues, contradicting this approach.

    The Real Problem: Access, Not Flavors

    It begs repeating: Flavors weren’t made for kids—they were made for adults seeking an alternative to smoking. We have seen the news cycle recently, offering reports on the marginal increase in underage usage, a problem we can all agree on. But to be clear, kids don’t get access because of peach or watermelon flavor names—they get access because standardized age-verification policies present with other categories and industries are absent, so the next best thing is to ban.

    How it should be:

    • Stronger and standardized age verification measures for all nicotine sales.
    • Ban proxy sales to minors.
    • Strict penalties for non-compliant retailers.

    Bans Hurt Public Health—and Help Illicit Markets

    Flavor bans don’t stop youth—they just drive demand underground. Meanwhile, they strip adults of their right to choose alternatives and damage legitimate businesses.

    Restricting the appeal of reduced-risk products won’t stop young people from experimenting—it will just make quitting harder for adults and push both into more dangerous behaviors.

    WHO Has It Wrong. States Must Lead.

    WHO’s 2025 campaign is focused on the wrong enemy and the rhetoric continues to erode years of research and drive fear. Instead of condemning flavors, they should be calling for smarter and tighter regulations that keep products out of underage hands—not banning tools that help adults quit smoking.

    Public health isn’t advanced by moral panic. It’s advanced by policy that works.

  • FCTC Deserves Criticism, Not Celebration, Says TPA

    FCTC Deserves Criticism, Not Celebration, Says TPA

    As the World Health Organization (WHO) marks the 20th anniversary of its Framework Convention on Tobacco Control (FCTC), a panel hosted by the Taxpayers Protection Alliance (TPA) used the occasion to reflect on what they called decades of stagnation, missed opportunities, and dangerous resistance to innovation in the field of tobacco harm reduction.

    “The FCTC should have marked a turning point in global tobacco control,” said Clive Bates, former director of Action on Smoking and Health (UK). “Instead, the WHO remains entrenched in outdated, prohibition-style thinking. They actively oppose safer alternatives like vaping, heated tobacco products, and nicotine pouches—tools that are demonstrably helping people quit smoking.”

    Panelists argued that the WHO’s refusal to embrace harm-reduction approaches is not just short-sighted but scientifically indefensible. Many urged countries participating in the treaty to reconsider their blind alignment with WHO policy and instead focus on pragmatic, evidence-based strategies that prioritize public health outcomes.

    “Whether it’s COVID-19 or tobacco policy, the WHO has failed repeatedly,” Roger Bate, a global health policy expert at the International Center for Law and Economics said. “We need fundamental reform. If the organization cannot evolve to incorporate modern science and real-world solutions, then it risks becoming obsolete.”

    David Williams, president of TPA, echoed this sentiment, calling the WHO’s current approach “dangerous and irresponsible.” He cited the organization’s refusal to recognize smoke-free alternatives, even as mounting research shows their effectiveness in reducing harm. “E-cigarettes and nicotine pouches are saving lives,” Williams said. “These are tools funded by taxpayers, yet the WHO continues to reject them without sound justification. That’s not just bad policy—it’s negligence.”

    Williams also promoted TPA’s global campaign, Good COP/Bad COP, which launched during the 2024 FCTC COP10 meeting in Panama. A follow-up event is planned for 2025 in Geneva, aimed at holding the WHO accountable. “We’re building a coalition of doctors, consumers, and advocates who want the WHO to work for the people, not against them,” he said.

    Martin Cullip, international fellow at TPA’s Consumer Center, summed up the panel’s frustration. “The FCTC was a good idea that has gone terribly wrong. We’ve lost 20 years of potential progress because of rigid ideology.”

    The panel urged WHO leaders to abandon a dogmatic stance and embrace harm reduction as a key component of tobacco control moving forward. As Clive Bates concluded, “The WHO has become unethical, unaccountable, and ineffective. If they truly care about saving lives, they must stop ignoring the science. Harm reduction has to be part of the solution.”

  • CAPHRA Urges Malaysia to Reject Vape Bans 

    CAPHRA Urges Malaysia to Reject Vape Bans 

    The Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA) today (April 28) urged Malaysian authorities to reject “counterproductive bans” on vaping and adopt risk-proportionate regulations, citing the World Health Organization’s (WHO) persistent neglect of harm reduction strategies as a key driver of preventable smoking-related deaths. 

    The call comes as Malaysia faces pressure to tighten vaping controls under the Control of Smoking Products for Public Health Act 2024 (Act 852), with state-level bans and stricter nicotine limits threatening progress. CAPHRA warns that such measures risk replicating failed prohibitions in Bhutan and South Africa, where bans fuel illicit markets and health risks. 

    “Enforcing stricter controls on high-risk products over safer alternatives is better than outright bans,” Universiti Kebangsaan Malasia professor Dr. Sharifa Ezat Wan Puteh said. “Malaysia must differentiate between combustible cigarettes and harm reduction tools.” 

    CAPHRA criticized the WHO, saying it ignores vaping’s role in smoking cessation. Despite Malaysia’s illicit tobacco trade dominating 55.3% of the market in 2023, WHO projects smoking rates will rise to 30% by 2025, contrasting sharply with Sweden’s 5% rate achieved through harm reduction. 

    “We firmly believe that an outright ban on vape products is counterproductive and could lead to unintended consequences, including the proliferation of black market activities,” Samsul Arrifin Kamal of MOVE Malaysia said. “The solution lies in implementing stricter controls, risk-proportionate regulations, and robust enforcement mechanisms. By establishing clear guidelines for the production, sale, and use of vape products, we can ensure consumer safety.” 

  • Lebanon to Adopt WHO FCTC Policies 

    Lebanon to Adopt WHO FCTC Policies 

    Lebanon’s Ministry of Public Health joined with leaders from the World Health Organization to announce the “Tobacco Control Investment Case Study in Lebanon,” which says the country could avert more than $400 million in economic losses and save up to 40,000 lives over the next 15 years by implementing several key tobacco control policies recommended by the WHO Framework Convention on Tobacco Control (WHO FCTC).

    “Today, we are presented with strong evidence showing that tobacco control is not only a health priority but also a sound economic investment,” Minister of Public Health of Lebanon, Dr. Rakan Nassereldine, said. “This study quantifies what we have long known: tobacco use is devastating to individual health, increasing the burden of non-communicable diseases such as cancer, heart disease, and respiratory illnesses. But beyond the human suffering, tobacco also imposes an enormous cost on our healthcare system, weakens productivity, and drains resources that Lebanon can no longer afford to lose.”

    Dr. Abdinasir Abubakar, a WHO Representative in Lebanon, emphasized that the national tobacco control law targeting to implement the various aspects of the WHO FCTC is an important public health measure that aims at improving people’s health, preventing harm to non-smokers’ health, and reducing the economic burden of smoking at the national level. He indicated that Lebanon stands as one of the top countries in the region for high smoking prevalence, highlighting an urgent need for decisive action in tobacco control.  “Integrating tobacco control into national economic recovery and growth plans and policies, will be critical in helping Lebanon achieve its economic goal” he said.

    Among the policies being recommended are increasing tax rates on tobacco, creating smoke-free public places and workplaces, requiring graphic health warnings on tobacco product packaging, strengthening public awareness of tobacco control issues, and promoting the cessation of tobacco use.

  • CAPHRA Continues Criticism of WHO’s Funding, Procedures

    CAPHRA Continues Criticism of WHO’s Funding, Procedures

    The Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA) today (March 24) condemned the World Health Organization (WHO) for dismissing its recent scrutiny of the WHO’s funding as “misinformation,” when it said it allows billionaire philanthropies to disproportionately influence global tobacco policy.

    “The WHO’s hypocrisy is staggering, it attacks critics as purveyors of ‘misinformation’ while allowing private donors like the Gates Foundation and Bloomberg Philanthropies to steer its agenda,” said Nancy Loucas, CAPHRA Executive Coordinator.  

    CAPHRA said Euronews confirmed that the Bill & Melinda Gates Foundation is WHO’s second-largest donor, contributing 12% of its total budget, and that Bloomberg Philanthropies has funded anti-harm reduction campaigns in Asia-Pacific nations, including the Philippines and India. 

    CAPHRA accuses the Framework Convention on Tobacco Control (FCTC) COP meetings of operating “under unprecedented secrecy compared to other UN conventions. No consumer group representing smokers or ex-smokers has ever been granted observer status, violating the WHO’s own guidelines for civil society engagement.” A 2023 WHO Western Pacific Office report emphasized that “meaningful engagement of civil society” is critical to tobacco control—a principle CAPHRA says is ignored by the FCTC. 

    CAPHRA also says internal documents reveal the FCTC Secretariat controls all COP agendas and materials, with Bloomberg-funded NGOs often drafting policy recommendations for low-income countries, creating an echo chamber that excludes scientific evidence supporting safer nicotine alternatives. 

    “When billionaires dictate policy while the WHO silences consumer voices, public health becomes secondary to ideology,” Loucas stated. “The FCTC’s failure is undeniable—global smoking rates remain unchanged since 2000, with 1.1 billion smokers worldwide. We demand the WHO FCTC grant observer status to consumer groups at COP11, host open consultations with civil society during proceedings, and implement UN human rights oversight for tobacco control policies. Accountability and inclusion are non-negotiable. The WHO must prioritize science over dogma to save lives.”   

  • Fiji Assessing Needs to Implement FCTC’s Illicit Tobacco Protocol  

    Fiji Assessing Needs to Implement FCTC’s Illicit Tobacco Protocol  

    An international team is working with officials in Fiji this week to assess the nation’s needs for effectively implementing the Protocol to Eliminate Illicit Trade in Tobacco Products, the first protocol adopted under the World Health Organization Framework Convention on Tobacco Control (WHO FCTC). Illicit trade, officials say, threatens public health by increasing access to cheaper tobacco products, fueling the tobacco epidemic, and undermining tobacco control policies. It also leads to significant government revenue losses and contributes to the funding of international criminal activities.

    This international treaty aims to eliminate all forms of illicit trade in tobacco products through a package of measures implemented by countries cooperating. The assessment is being conducted by the Ministry of Health and Medical Services, WHO FCTC Secretariat, and WHO.

    Fiji loses FJD 319 million ($140 million) to tobacco-related costs annually, which represents 2.7% of its GDP and significantly exceeds revenues from cigarette taxes. A key finding from “Operation EXIT,” a collaboration between the Oceania Customs Organization and the WHO, revealed that illicit tobacco trade is on the rise in the Pacific region.

    “Every year, tobacco use claims more than 1,200 Fijian lives, with 71% of these deaths occurring in individuals under the age of 70,” Permanent Secretary for Fiji Health and Medical Services Dr. Jemesa Tudravu said. “The prevalence of smoking in Fiji remains notably high, particularly among adults and young people, posing a severe threat to our public health. The impact of tobacco-related diseases results in increased morbidity and mortality, affecting families, communities, and our entire nation.” 

  • Meeting Held to Tackle Illicit Cigarettes in Western Balkans

    Meeting Held to Tackle Illicit Cigarettes in Western Balkans

    A high-level meeting to discuss measures to combat the illicit trade of tobacco products in the Western Balkans was held in Montenegro this week, where multiple institutional representatives highlighted the severity of the problem that negatively impacts public health, public finances, and regional security. The meeting was hosted by the Ministry of Finance of Montenegro in cooperation with the Secretariat of the WHO Framework Convention on Tobacco Control (the Convention Secretariat), and the WHO Regional Office for Europe.

    Novica Vuković, the Minister of Finance of Montenegro, said coordination among Balkan countries is key to effectively resolving the issue and called for strengthening joint action and information exchange between states. He stressed that eliminating the illicit tobacco trade is not an option but a priority. “Illicit tobacco trade is a global problem, and its impact particularly affects the countries of the Western Balkans,” he said. “Although the situation is serious, I believe that through joint efforts, we will be able to take concrete measures to reduce this harmful practice.”

    The Prime Minister of Montenegro, Milojko Spajić, emphasized that customs officers had seized millions of dollars of illegal cigarettes, preventing their further smuggling. He added that recent actions by the Special State Prosecutor’s Office and the Special Police Department had resulted in the arrest of numerous members of organized crime groups.

    The Ambassador of the EU to Montenegro, Johann Sattler, said, “There is an urgent need for a strong and coordinated approach to tackling illicit tobacco trade, which will improve public health, protect state revenues, and enhance the fight against organized crime. The EU remains committed to supporting Montenegro in this effort. I urge Montenegrin institutions to seize this opportunity, take decisive steps, and demonstrate their commitment to upholding the rule of law, including the destruction of illegal tobacco products seized in 2022.”

  • FCTC Slammed for Self-Congratulatory Approach

    FCTC Slammed for Self-Congratulatory Approach

    Last week, the WHO Framework Convention on Tobacco Control (WHO FCTC) – one of the biggest United Nations treaties in history – celebrated its 20th anniversary with WHO Director-General Dr. Tedros Adhanom Ghebreyesus calling tobacco a plague on humanity.

    “Over the past two decades … global tobacco use prevalence has dropped by one-third,” he said. “The WHO FCTC has helped to save millions of lives through strengthened tobacco control measures around the world.”

    Not everyone was impressed, however, as today the Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA) condemned the FCTC for “celebrating institutional achievements whilst millions across the Asia Pacific region continue to die from preventable smoking-related diseases.”  

    “The FCTC’s self-congratulatory approach is deeply offensive to communities devastated by preventable tobacco deaths,” said Nancy Loucas, Executive Coordinator of CAPHRA. “While they celebrate incremental victories, over one billion people globally continue smoking, with the majority in low and middle-income countries across our region. Their refusal to acknowledge harm reduction alternatives is costing countless lives.” 

    CAPHRA said that despite mounting evidence supporting tobacco harm reduction, the FCTC continues to marginalize consumer advocates while maintaining policies that deny smokers access to potentially life-saving alternatives. The FCTC systematically excludes these voices from policy deliberations, dismissing their lived experiences and denying others who smoke in Asia the opportunity to access reduced harm alternatives.  

     “The FCTC’s unwillingness to evolve in the face of overwhelming evidence amounts to a human rights issue,” Loucas said. “By reducing tobacco harm reduction to an industry construct, the FCTC effectively sentences millions to preventable suffering.” 

    CAPHRA is calling on delegates of the upcoming COP11 meeting to “adopt risk-proportionate regulations that distinguish safer alternatives from deadly combustible products, subject FCTC policies to UN human rights oversight, and acknowledge the successes of countries who have embraced tobacco harm reduction in their public health policies that confirms the scientific consensus on safer nicotine products as critical harm reduction tools.” 

  • CAPHRA Wants WHO to Embrace Consumer Voices

    CAPHRA Wants WHO to Embrace Consumer Voices

    The Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA) demanded the World Health Organization’s Framework Convention on Tobacco Control (WHO FCTC) end its exclusion of consumer organizations and adopt evidence-based tobacco harm reduction (THR) as a vital public health strategy ahead of its COP11 meeting.

    CAPHRA called on COP11 delegates to grant formal observer status to consumer groups, adopt risk-proportionate regulations distinguishing safer products from cigarettes, and subject WHO FCTC policies to United Nations human rights oversight.

    “The WHO must evolve. Consumer advocates are not the enemy—they’re the bridge to pragmatic solutions and essential partners in reducing smoking-related harm,” said Nancy Loucas, CAPHRA Executive Coordinator. “COP11 must prioritize transparency and science over ideology. Lives hang in the balance.”

    CAPHRA pointed to New Zealand’s progressive vaping policies that have helped the adult smoking rate drop below 6% in 2024 and Japan’s adoption of heated tobacco products have also driven smoking rates to record lows. Conversely, Australia’s prohibitionist approach has fueled a thriving black market for unregulated vaping products, exposing consumers to greater risks.

    “The WHO’s refusal to engage with consumer groups—those most directly affected by its policies—undermines global public health,” said Loucas. “By silencing consumer voices and dismissing safer alternatives, they prioritize ideology over science, costing lives.”

  • WHO Releases Guideline for Cessation

    WHO Releases Guideline for Cessation

    Image: Tobacco Reporter archive

    The World Health Organization has released a comprehensive set of tobacco cessation interventions, including behavioral support delivered by healthcare providers, digital cessation interventions and pharmacological treatments, in its first guideline on tobacco cessation.

    The guideline focuses on helping tobacco users who want to quit all forms of tobacco. The recommendations are relevant for all adults seeking to quit various tobacco products, including cigarettes, water pipes, smokeless tobacco products, cigars, roll-your-own tobacco and heated-tobacco products.

    “This guideline marks a crucial milestone in our global battle against these dangerous products,” said Tedros Adhanom Ghebreyesus, WHO director-general. “It empowers countries with the essential tools to effectively support individuals in quitting tobacco and alleviate the global burden of tobacco-related diseases.”

    “The immense struggle that people face when trying to quit smoking cannot be overstated,” said Ruediger Krech, director of health promotion at the WHO. “We need to deeply appreciate the strength it takes and the suffering endured by individuals and their loved ones to overcome this addiction. These guidelines are designed to help communities and governments provide the best possible support and assistance for those on this challenging journey.”