Zimbabwe closed its 2025 tobacco marketing season with a record 352.7 million kilograms sold, generating $1.2 billion in revenue—a 53% increase from last year, underscoring the crop’s role as the country’s top foreign currency earner.
Analysts warn, however, that the gains remain fragile. Industry stakeholders are urging investment in dams, irrigation, and climate-smart practices to sustain growth. Without intervention, they say, Zimbabwe’s record output may prove unsustainable in the face of mounting environmental pressures.
The sector, dominated by smallholder farmers without irrigation infrastructure, is increasingly vulnerable to climate shocks such as last year’s El Niño-induced drought. Tobacco curing also contributes to deforestation, compounding water scarcity challenges.