Zimbabwe’s 2026 tobacco marketing season closed with farmers delivering 353.8 million kg of tobacco, a 2% increase from the previous season, driven primarily by contract sales, according to the Tobacco Industry and Marketing Board (TIMB). Despite higher production, industry revenues fell 24% year over year to $882.5 million as the average selling price declined from $3.33/kg to $2.49/kg.
The season also saw a 46% increase in rejected bales, highlighting quality challenges that TIMB said will be a key focus ahead of the next production cycle as the industry works to improve farmer returns and support Zimbabwe’s long-term goal of expanding the tobacco sector into a $7 billion industry.









