Myanmar is set to implement the Standardized Packaging Notification that was issued by the country’s Ministry of Health Oct. 12, 2021, according to Eco-Business.
The notification will go into effect April 10, 2022, followed by a 90-day phase out period for old tobacco packaging; old packaging must be phased out by July 12, 2022.
New packaging must be a standardized dull dark brown color, be flat, smooth and devoid of any attractive colors, designs or decorative elements. Pictorial health warnings are required to cover 75 percent of the packaging’s front and back surfaces. Tobacco product packages include boxes, cases, cartons, etc.
“With standardized packaging, Myanmar will be implementing a highly effective public health policy that will help denormalize tobacco use,” said Ulysses Dorotheo, executive director of the Southeast Asia Tobacco Control Alliance. “We look forward to the full and strict implementation of this regulation and call on the government to swiftly identify and penalize any tobacco company that does not comply by the April 10 deadline.”
“Standardized packaging is a cost-effective and strategic way to discourage tobacco use; it prevents the tobacco industry from using packaging to attract consumers in a creative but deceptive way. Pictorial health warnings more effectively convey to the public the dangers of tobacco use,” said Dorotheo.