• April 18, 2024

Vuse Debuts in Korea

 Vuse Debuts in Korea

Image: Korea Herald

Image: Korea Herald

BAT Rothmans, the Korean unit of BAT, debuted Vuse 800 in Korea, marking the first launch in Asia, according to The Korea Herald.

The battery-powered e-liquid cigarette product allows up to 800 puffs without charging. There are four flavor options available.

In the U.S., Vuse accounts for nearly half the market.