Health concerns are growing in Denmark as a reported 36% of people between the ages of 15 and 29 use at least one tobacco or nicotine product. To combat this, Denmark has enacted the entirety of a 30-point action plan aimed at protecting youth from using nicotine products and alcohol. The original plan was proposed in November 2023 and implementation of about half its point began in April 2024. The final 16 measures were recently approved and are beginning to be implemented.
Some of the new measures include:
- Penalties for selling tobacco and nicotine products that are illegal to market in Denmark and for selling tobacco, nicotine products, and alcohol to minors are being increased, with fines starting from €6,700.
- The Danish Safety Technology Authority can permanently confiscate illegal tobacco and nicotine products without a court order.
- In some situations, the authority can temporarily deprive retailers of the right to market tobacco and nicotine products.
- The authority can use fictitious profiles and go undercover to search for sellers or ads marketing illegal goods on social media.
- Beginning in July, appealing flavors—defined as tobacco or menthol—and scents in tobacco substitutes, such as nicotine pouches, will be banned.
