The Global Tobacco Treaty (formally called the World Health Organization Framework Convention on Tobacco Control or WHO FCTC) called on governments to implement strong pictorial health warnings to “help save lives from deadly tobacco.” Nepal took that to heart, announcing that beginning August 17, all cigarette packs will be required to have 100% pictorial health warnings on both the front and back of the packaging.
Since 2014, Nepal had 90% graphic health warnings on both sides of its packaging, the most in the world behind only Timor-Leste and Turkiye, which both had 85% coverage on the front and 100% on the back. In August Nepal will move to No. 1.
“Nepal has set a global benchmark by adopting 100% pictorial health warnings on tobacco packaging,” said Dr. Tara Singh Bam, Asia Pacific Director (Tobacco Control) Vital Strategies. “This policy is a powerful tool to prevent smoking among youth and children, encourage tobacco users to quit, and raise public awareness about the dangers of tobacco use. It is a highly cost-effective intervention that not only saves lives and reduces healthcare costs, but also helps to denormalize tobacco in our communities. This remarkable achievement is a testament to the strong political commitment and timely actions of the Ministry of Health and Population, Nepal.”
