Reynolds American says it plans to add 300 jobs to its North Carolina operation in 2025, driven mainly by expanding its smokeless nicotine product portfolio. Reynolds, the U.S. unit of British American Tobacco and descendant of R.J. Reynolds Tobacco, began production of its Velo Plus oral smokeless nicotine pouch last fall in its Reynolds Operations Center in Tobaccoville, a community straddling the Forsyth-Stokes county line north of Winston-Salem.
According to a statement Friday from Borgia Walker, senior vice president for human resources and inclusion at Reynolds American, the company hired for more than 500 jobs in 2024, the majority of which were directly related to the expanding smokeless lines, mainly Velo Plus, and “aligning our sales force to be even more competitive in the market.”
“In 2025, we intend to add an additional 300 positions, a combination of local manufacturing and national trade marketing roles,” Borgia added. The majority of the new jobs are in Triad manufacturing, according to the company.
The Tobaccoville facility is the largest in BAT Group worldwide at two million square feet and is capable of multi-category manufacturing. The addition did not displace production of cigarettes or other tobacco products, according to the company.
