Black Buffalo Inc. announced the re-election of Kit Dietz to its board of directors and the appointment of Viv Penninti as a senior advisor.
Dietz brings over 40 years of experience in the nicotine and tobacco sector, previously serving on Lorillard’s board during its $27 billion acquisition by Reynolds American and holding executive roles at Tripifoods Inc. and Spartan Stores Inc.
Penninti will advise on data-driven sales and marketing. A pioneer in industry analytics, Penninti is the former CEO of MSAi and iGATE Global Solutions, and is currently CEO of InRhythm, Inc., an AI-driven business intelligence firm.
“Together, Kit and Viv have created some of the most widely used strategies and technologies in the industry,” said Matthew Hanson, Black Buffalo’s Chief Growth Officer.
