PDR Cigars introduced Wayne Clarke as its new vice president of sales, effective July 1. Clarke brings more than 14 years of experience to the position and was most recently a regional sales manager for Plasencia, where he helped expand the company’s distribution across the northeast and mid-south regions. In his new role with PDR Cigars, he will oversee the company’s sales efforts and work to deepen relationships with retail partners nationwide.
“I’m genuinely excited to join the talented team at PDR Cigars,” Clarke said in a press release. “I look forward to helping push innovation, expanding the brand’s presence, and building profitable, winning partnerships with our retail purveyors. I can’t wait to get out and reconnect with our retail partners in the near future to grow the PDR family and bring new opportunities to the industry.”
Among his other roles in the premium cigar industry, Clarke served as a sales representative for Hiram & Solomon before being appointed to the role of general manager in 2018. He also spent two years as a sales manager for General Cigar Co.
“We’re very happy to welcome Wayne to the team,” said Abe Flores, owner of PDR Cigars. “I look forward to working with him and building on our strong foundation for the future. His experience and vision will be key as we continue to grow and innovate with PDR.”
