Japan Tobacco Inc. officially launched the Ploom AURA device and complementary EVO heated tobacco sticks on May 27, 2025, initially via Ploom stores and the Club JT online platform, but with a broader rollout starting July 1 that saw the products made available across Japan through convenience stores and tobacco specialty shops under travel retail arrangements.
Ploom AURA employs SMART HEATFLOW™ technology, enabling adjustable heating profiles and enhanced flavor delivery in a compact ergonomic design. EVO, JTI’s premium stick variant, is positioned as a higher-end offering within the heated tobacco category. The product launch reflects JTI’s broader strategic