BAT and Accenture have entered into a global strategic partnership.
As part of the strategic partnership, BAT will transform its Global Business Solutions function and Supply Network Operations. This collaboration will help simplify processes, improve speed to market, enhance compliance agility and create a foundation for future growth.
The agreement will also provide BAT with access to Accenture’s comprehensive technological capabilities—including analytics and Agentic AI solutions—as well as its global learning capabilities.
“At BAT, we are building a future-ready operating model—one that puts talent, technology, and trusted partnerships at its core,” said Tadeu Marroco, BAT CEO. “This agreement is more than operational change—it is a step toward a new way of working: one which is interconnected, agile, and underpinned by a digital ecosystem.
“This approach reflects a broader commitment to how BAT is evolving its business model, developing strategic partnerships with industry leaders with world-class expertise.”
“BAT has a bold vision to evolve its business to a dynamic new operating model, and we are excited to serve as its reinvention partner,” said Julie Sweet, Accenture chair and CEO. “Through our collaboration, we will harness the power of technology, data, AI, and our robust ecosystem of platform partners and share our deep expertise to help BAT modernize its operations and strengthen its agility and resilience.
“This new way of working, fueled by connected, strategic partnerships, will help BAT raise the bar for innovation, create value, and drive sustainable growth.”
