PRESS RELEASE
Action on Smoking and Health (ASH: https://ash.org.uk/) recently released its annual reports analysing how behaviours and attitudes toward vaping have evolved among young people and adults in Great Britain.
Now in its 13th year, the 2025 survey reveals several compelling insights, including that 63% of youth and 53% of adult smokers incorrectly believe vaping is as harmful as – or more harmful than – smoking, both the highest levels recorded to date. The report outlined this is possibly due to media coverage of youth vaping that hasn’t clearly explained the differences in harm between smoking and vaping.
At Imperial Brands we’re keen to ensure consumers have the right information when it comes to understanding the tobacco harm reduction (THR) potential of next generation products (NGP) compared to cigarettes.
We want to challenge NGP misconceptions by increasing responsible education and communication, with the hope that this continues to highlight the positive impact they can potentially have on public health.
This series of bite-sized videos dive into some of the most common myths around cigarette smoking, nicotine, and NGP – and aim to set the record straight.
We hope you enjoy watching them.
List of videos:
- Myths & Misconceptions: Vaping Gives You Popcorn Lung: https://youtu.be/mHD8NoDByT8
- Myths & Misconceptions: There’s hardly any research about vapes and other NGP: https://youtu.be/4ujSHBzsgzM
- Myths & Misconceptions: Vapes and other NGP are unregulated: https://youtu.be/ASg7ll9bqPU
- Myths & Misconceptions: Vapes are just as bad for your health as cigarettes: https://youtu.be/iWLcgFZB7hI
- Myths & Misconceptions: There is a youth vaping epidemic: https://youtu.be/sKEB6wGpNa4
- Myths & Misconceptions: There’s no indication of the long-term effects of vapes: https://youtu.be/MRKkwVe1T8w
- Myths & Misconceptions: No-one understands what’s in a vape e-liquid or a heated tobacco stick: https://youtu.be/FeNSmsmr1R4
- Myths & Misconceptions: Passive vaping is the same as passive smoking: https://youtu.be/NiyhFUVkcqY
- Myths & Misconceptions: Nicotine is Poisonous: https://youtu.be/B4yrUxgr9l0
- Myths & Misconceptions: Nicotine Causes Cancer: https://youtu.be/9Jj6kS7_X9E
