KT&G told Nate News that its plans to enter the global nicotine pouch market in earnest next year are moving forward as planned, believing that its $176.8 million purchase of Another Snus Factory will be completed this year, followed by disposing of 49% of the company to Altria.
“Starting next year, we plan to expand the nicotine pouch business beyond the five Nordic countries [Iceland, Sweden, Norway, Denmark, and Finland] to Europe, the Middle East, Africa, Asia, and North America,” a KT&G official said.
According to Euromonitor, the global nicotine pouch market reached $11.2 billion in 2024 and is expected to grow more than 30% this year.