SKE introduced its first 15,000-puff device, the SKE BAR 15K, to the UK market, aiming to drive soaring sales amid rising demand for refillable products. The launch follows the success of SKE’s 6,000-puff model, SKE CL6000, which the company said has sold tens of millions of units globally.
The rechargeable 15K device “features a 2ml pod and 10ml e-liquid container, 16 popular flavors, a long-lasting 48-hour battery, transparent pods for monitoring e-liquid, and a smart display for user convenience.” Retailing at £12.99, with a 12ml refill at £7.99, one device “provides the equivalent of roughly 1,000 cigarettes, making it significantly more cost-effective than traditional packs.”
Chris Dong, SKE Regional Sales Director, highlighted that the device helps smokers transition from disposables and conventional cigarettes while offering affordability. The rechargeable design also reduces environmental impact, with a single device lasting 1.5–5 months depending on usage.
